APV not ABC: Sales done right

Okay! So this post is a bit of a rant… not a social selling growth hack. But no worries young blood, I’ll work on a hack over this Sunday (today is Saturday) so you can get your fix.

Super steller animated illustration by Anastasia Steshkina, check out her work on Dribbble.

Now, if you’re just getting in bed with social selling and aren’t exactly sure what the right approach is… keep reading.

This post is going to be part of a long series of posts I make on the do’s and don’ts of social selling.

On a serious note though… before we get started, can someone please tell me why the apostrophe on don’ts is between the n and t and not t and s? I’m high af again and cannot stop thinking about it. FML…

Okay, focus Dan… focus! Hooah.

What I am about to share with you has definitely happened to you at some point while using Linkedin.

Somebody sends an invitation to connect. You have no idea who this person is… so you check out his profile and decide, “Hey, this seems like a good connection to have. Possibly a potential buyer done the road…”

Out of the kindness of your heart you accept their request, nothing wrong with that… That’s what Linkedin is for anyways, connecting with other professionals.

But what do they do in return? They do this…

What is dis shizzle? They pitch you… No sweet talk, no foreplay. Nothing.

The dude just straight up tried cold selling some service you probably didn’t need or want.

It’s like inviting someone to your home, just so they can pop a squat and take a 💩 on your newly installed and polished hickory vintage barrel, hand sculpted, solid, hardwood flooring from Home Depot.

The shit ain’t even warm… it’s cold. Colder than cold email. Ice cold.

You begin to question why you even accepted the dude’s invite, thinking to yourself (but really wanting to respond with a 🖕 but since you is a true professional, you let it go…):

“Bro… I literally just accepted your invite. Why turn a warm conversation into a cold pitch? As if I’m ready to buy already… I just met you! At least shake my damn hands (virtually of course)…”

If you’re reading this and your like… “Oh shit, I do that…”

Stop. This is not how sales is done. I don’t where the fuck you learned to do this or who your sales manager is, but you need to stop that shit because you give us good sales guys a bad rep.

Sales is about providing value… it’s not a pitch competition. So stop pitching your shitty service or product.

People make purchases not because your product or service is superior…

Rabbit hole #1: First off, if what you’re offering is not differentiated… and NO… We’re higher quality is not a differentiator you jack ass… and if you also find yourself in an inundated market like sales enablement (talking to myself here), web development, marketing, seo, etc… what I am about to say applies directly to you, so listen (read) carefully…

People make purchases not because your product or service is superior… they make purchases because they trust and respect you as an individual. That’s how business is done… that’s how it was always done…

Rabbit hole #2: Over last 5 years or more… but 5 years because that’s when I first got my taste in sales… companies have been way too focused on making money over providing value. We spend way too much time thinking how we can optimize the pipeline and speed up the sales cycle… and what it’s created is a generation of jackass sales guys who have no idea what sales is really about. I blame this phenomenon on egoic “rockstar” entrepreneurs and business owners who optimize for profit versus building something valuable.

Sales is not about speed… it’s about listening and providing value when and wherever possible. Sales is about the human experience… a deep compassion for wanting to truly help the person standing opposite of you solve their pain…

Sales is NOT about ABC it’s about APV. I just made that shit up, but it works… here’s what it means:

Always Provide Value.

I am a firm believer in the Golden Rule, from Luke 6:31 NIV… Do unto others what you want done unto you.

If you don’t like getting cold emails and messages in your inbox pitching bullshit products and services, don’t be a goddamn hypocrite and cold pitch your bullshit product and services to others, even if you think your shit don’t stank… because it does. Let me explain…

Rabbit hole #3: The secret of life is to reach a point of peace. Some experts call this Heaven others call it Enlightenment… the state that these experts are all trying to capture with silly buzzwords is a simply a state of internal peace, not external peace because that shit won’t happen. When you do the right thing you feel at ease, because it feels right… when you do bad things, you create conflict. You know this because you feel it within yourself… So the secret of life is to really rid yourself of any internal conflict you have… that is if you want to be happy because happiness is simply just a state of deep internal peace.

Okay, Dan you high as hell again… what does this have to with my shit stankin’?

So you may actually have an amazing product or service, but how you share that product or service with people you don’t really know, determines how it is received.

If you serve cold soup, it will be received cold. Warm soup taste much better.

Bottom line… stop spamming people with pitches. Sales is not about the quick win, it’s about relationship building. Take your time and get to know the other person, their company, their needs… you may not close the deal this week or next, but I guarantee you… if you give value, it will be returned in ways you’ve never imagined.

Think about what I said… and share your thoughts below. We’re in super interesting times right now, especially when it comes to selling.

Cold emailing is out the door. Sales guys need to adapt and take on a social approach.

With automation comes great responsibility. The point isn’t to remove humans from the equation, but to give them more time to meet, learn, collaborate, share, and help others.

If you enjoyed this post give it some claps… If you agree that we need to change the way sales is done today, share this post with those in the force.

If we want to change the way outsiders see us sales guys, which isn’t so positive if you haven’t noticed… we need to start by changing the way we do sales.

Sales is an art, one that should be respected, not looked down upon. Help me and my team at Orca change sales for the better.

Source https://useorca.com/blog/blog/apv-not-abc-sales-done-right

Intent-based Lead Generation

Lead generation. Let’s talk about it.

But before we dive in, let’s set the record straight… What exactly is a lead?

Believe it or not, this term is misused all the time. So let’s take some time to define and understand what the word is actually referring to.

lead is someone who has indicated interest in your company’s product or service in some way, shape, or form. The keyword to look at here is that they’ve indicated interest.

The term lead is often confused with prospects, and used interchangeably, even though they don’t mean the same thing.

prospect is a potential customer, someone that has been qualified as fitting certain criteria:

  • fits your target markete(sole/seniority, industry, and company size),
  • has the means (money) to buy, and
  • is authorized to make buying decisions

Prospects DO NOT have to have indicated interest in your product or service. They just need to meet the criteria above.

Straight? Dope, let’s move on.

What is lead generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who’s indicated interest in your company’s product or service. There are two types of lead generation: Inbound and Outbound.

Lead magnet. Awesome illustration by Gustavo Zambelli. Check it his amazing illustrations on Dribbble.

We’re going to focus our attention on Outbound Lead Generation, but let’s take a few moments and understand the differences and similarities between the two, so you can determine which approach is best for you.

Fishing or Hunting

I like analogies. So that’s what I’m use here.

Inbound Lead Generation is a lot like fishing. You’re literally putting bait on a line, casting it out, and reeling it back in when you get a bite. Bait, in this context, is any material, information, incentives, etc. (content) that your prospects can follow back towards your company.

Seriously… what are the chances.

It is a process where you, the sales hacker or marketer, find unique ways to attract people to your business. Inbound lead generation is warmer than outbound lead generation, often referred to as cold outreach, because in an inbound scenario, it’s the prospect who chooses the type and timing of the interaction.

That doesn’t mean outbound lead generation sucks. Not at all…

Outbound Lead Generation is all about the hunt, and good hunters not only shoot well, but also track well. Tracking, in this context, is the ability to identify and decide if a target is worth the shot.

The key characteristics you’ll find any skilled huntsman:

  • Patience. You’ve got one shot… so you’ve gotta take your time, think, and decide when the moment is right.
  • Empathy. Great huntsmen respect the game, and they respect the kill… oops I meant close. It’s the circle of life baby!

Note: The hunters I’m referring to are the real hunters… you know the ones that actually aim? I’m not talking about shotgun hunters, spraying slugs, and hoping they get a kill.

If you’re a “shotgun” hunter… stop, you dumb fuck. You’re giving us real huntsmen a bad rep in a game that was once highly reputable.

No, I’m not going to apologize for my choice in words. Love it, hate it… I don’t give two 💩 in a bucket. I spit #truth… and you are a dumb fuck when you think it’s a good idea to mass blast people cold… disrupting their day-to-day.

Respect the game, or don’t fucking play.

Outbound marketing has gotten a lot of negative press in the last decade or so. Punch the term into Google and you’ll a million results filled with negative language like “interruption,” “in-your-face,” and “irrelevance.” Some posts even go so far as to proclaim its death.

Outbound is not dead.

If you think it’s dead, you’re dead wrong. Stop blaming the game, and take a real hard look at yourself because the #truth of the matter is… it’s you who’s been doing outbound all wrong.

Let’s correct that… put that dang shotgun down and pick up your big boy rifle. I’m going to show you how to aim and shoot.

Lieutenant Dan here gonna show you the way. Damn straight, U.S. Army veteran reporting in from the illest fighting force known to mankind. Boom boom!

Lead generation using intent signals… let’s talk about it.

Outbound lead gen is typically colder than inbound lead gen, and is often referred to as interruption marketing as opposed to permission marketing. You’re actually more familiar with this than you probably think. You’ve experienced these growth tactics in your daily routine — messages on signs, buses, billboards, and commercials…

Marketing is a contest for people’s attention. Let me show you how to warm up your cold outreach by using intent signals to generate leads.

The majority of lead lists are generated based on your definition of an ideal customer, such as industry, company size, job title, seniority, technology used, etc.

List building using intent signals allows you to generate leads based on what’s actually happening real-time. For example:

Recently funded Internet companies with more than 50 employees in US and with min 50,000 monthly web traffic.

OR

Blockchain companies in New York that are hiring for developers & have less than 100 employees.

OR

Recently launched mobile apps based companies that are hiring for software testers in India and headquartered in the United States.

OR

Companies spending money in digital marketing in London and have more than 100 employees and use Hotjar.

Lead generation with intent signals allows you to take your targeting to the next level, enabling you to go beyond just basic search filters that everyone else is using.

This approach allows you to get hyper targeted in your outreach messages, whether that’s through Linkedin automation with Orca, traditional email prospecting techniques, or both together as one in a multi-dimensional pipeline.

It’s a new day, and sales is changing… better lead gen, better prospecting tools. That said, we’re proud to announce our partnership and integration with EasyLeads.

EasyLeadz + Orca = Growth

Our top priority at Orca is to help you do sales better the right way.

Our direct integration with EasyLeadz allows you to generate leads based on intent signals so you can warm up your cold outreach with companies who are hiring for roles, using software, etc. complementary to your products/services.

Don’t get left behind… level up your skills, huntsman.

Ready? Checkout this guide to get setup and running with EasyLeadz + Orca integration.

Source https://useorca.com/blog/blog/intent-based-lead-generation

Hubspot: Triggering a social selling sequence when leads are added to your CRM using Zapier

What’s up, guys. I hope you enjoyed my last article on how to scrape LI groups.

I really enjoyed putting the last hack together and got a ton of great feedback, so I’ve decided to put double down and put another article together. This isn’t a growth hack, so let’s just call it a workflow hack.

I like coming up with social selling growth hacks, experimenting with different sales enablement and marketing tools, etc… but this week, I want to show you some quick workflow hacks to make your life easier.

That said, we’re going integrate Orca with Hubspot through Zapier. I know… It’s not the most ideal solution, but this is the best we’ve got until we finish up our direct integrations with Salesforce and Hubspot.

In this post, I’m going to show you how you can a trigger a social selling sequence on Linkedin in Orca whenever a lead is added to Hubspot CRM.

Let’s level up your Hubspot game by giving you the power to sequence Linkedin engagements in parallel, before, or after your email sequences.

Here’s are the tools we’ll be using in this workflow hack:

First things first…

I will assume you already have a Hubspot account. If not, it’s free, so make one! If you’re using another CRM, as long as it’s integrated with Zapier, you’ll be able to follow along.

If this is your first time using a CRM, check out this article to help you get started using Hubspot.

Next, let’s make sure you have at least one Linkedin URL in Hubspot, so we can test the Zap.

Open up Hubspot and go to Contacts.

Create a contact. I’m going to use Dan and myself as test contacts.

When you create a new contact on Hubspot, you can enter basic information like name, email address, company, etc.

You can also input other data, like Linkedin URL (you’ll need to do this if you want to trigger sequences in Linkedin).

Click on View all Properties. Find Social media information, you’ll see a space for your lead’s LinkedIn bio. Copy and paste the Linkedin url and save.

Awesome, test contacts are set in Hubspot. You’re ready for the next step.

Connect Orca with Zapier

To connect Orca with Zapier, open your dashboard and head on over to Preferences. Under Integrations, you see the Zapier integration.

Click on View integration on Zapier. A new window will open, login to accept the invite. If you don’t have a Zapier account, you’ll be prompted to create one.

Login to accept the invite. Get ready to create your first Zap with Orca.

Let’s head back to Orca and create a Zapier campaign.

Setup your sequence, publish and head back to Zapier.

Create this Zap and select Hubspot from the list.

On the next step, pick trigger. There are several different triggers, for this hack we’ll be using New contact trigger, which can trigger a sequence everytime a new contact is created in Hubspot.

IMPORTANT: Make sure when you create a contact, to always include Linkedin URL.

Next connect your Hubspot account by entering your login credentials. Test. Save and continue.

Test this step by Pulling in the samples (test contacts we created earlier).

On the next screen, you’ll see a list of your contacts, choose a contact you want to test for this setup.

When you’re ready, move on to the next step to connect Orca with Hubspot.

Choose Orca from the app list.

Then select Add Lead to Orca by Linkedin Profile URL. Save + Continue.

Select the account and campaign you’d like to push leads into.

Note: If you haven’t created a Zapier campaign in Orca, do so now. Otherwise, you won’t see anything in the drop-down menu.

Next, tell Orca where can find Linkedin URLs. In Hubspot, that would be LinkedIn bio space.

Set the CRM Record ID to contact email. Press Continue.

On the next screen, test the Zap by clicking on Send Test to Orca. If the test was successful you will see your sample lead in pending verification status in the campaign details.

On the next screen, test the Zap by clicking on Send Test to Orca. If the test was successful you will see your sample lead in pending verification status in the campaign details.

(this wasnt here few seconds ago :D)

Turn on the Zap!

(and its on!)

Once your Zap is live, you can start adding more contacts to Hubspot. Just make sure you enter their Linkedin URL to Linkedin bio section.

Now whenever new leads are added into your CRM, it will automatically push leads to a social sequence in Orca.

By default, leads will be in pending verification status until Orca verifies that the Linkedin profile URLs is formatted properly. Once leads are approved, they’ll be passed into the social selling sequence.

Whooo! There you have it…Connecting triggering a social sequence in Orca through Hubspot.

What are you waiting for? Go! Start building relationships with your leads on Linkedin. Extend your influence… build up your network of potential buyers and followers.

Hope you liked it! 🙂

‍Source https://useorca.com/blog/blog/hubspot-triggering-a-social-selling-sequence-when-leads-are-added-to-your-crm-using-zapier

How to Build a Sales Automation Process to Supercharge Productivity [Strategy + Tools]

You’ve got a killer sales process that keeps reps productive and easy to manage.

But you can’t help but think things could be more efficient. What’s the answer to this?

Sales automation.

In this guide, you’ll learn how to use sales automation to make time-consuming tasks more efficient, generate more leads and close more deals.

What is Sales Automation?

Sales automation is the practice of taking repetitive and timely sales activity and transforms them into automated processes through the use of technology.

These tasks can be executed on a daily, weekly or even monthly basis. The benefit of sales automation? Allowing sales reps and managers alike spend more time on the tasks that make more of an impact to the sales pipeline.

The Benefits of Sales Automation

Now you understand what sales automation is, why should you even care?

There’s a lot of time and effort in implementing automation in your sales organization. So you’ve gotta be sure the benefits are worth it.

And they are! With sales automation, you’ll start to reap the following rewards:

  • Cost reduction: It’s highly likely that your current processes are a huge drain on resources. And it’s harder to acquire new prospects than nurture existing one. With sales automation, both ends of the sales process can be optimized for greater efficiency.
  • Conversion boost: The follow-up process is an important activity in the art of sales. Yet so many of us drop the ball on it. With sales automation, you’ll never become a forgotten name in your prospect’s inbox.
  • Time efficiency: Spend time focusing on the leads that are most likely to close. Sales automation means working on the activities and prospects that bring the biggest rewards.
  • Customer loyalty: A scalable approach to personalization means your customers will feel like they’re getting a truly tailored experience.
  • Supercharged revenue: Sales activity is scaled up, more leads are being nurtured and reps focus on the juiciest opportunities. The results? More deals closed and more revenue.

Conducting a Sales Activity Audit

Now you understand the benefits of sales automation, it’s time to get planning.

Here’s the thing: sales automation relies on the right technologies.

This means that you need to understand what you’re going to automate before you put in place the tools to do so.

Running regular sales activity audits will shine a light on any processes that can not only be automated, but also optimized or even thrown out altogether.

Part of the day-to-day challenge for sales reps is the need to continuously enter huge amounts of data. This often leads them to take shortcuts, entering only the minimum amount of information necessary.

Which then leads to inaccurate sales data and unenriched contact information. Which is why sales automation is so important.

Here’s a five-step process to running a sales activity audit to identify areas in your sales process for automation:

  1. Evaluate: Map out every activity and process used by your reps. Ask yourself, which of these things are menial tasks that can be automated? What are the highest-impact activities that lead to real sales results? Do the same with the data being collected within each activity, too.
  2. Cut the fat: Sometimes, processes are there simple because “they’re the way we’ve always done it.” Identify any activities that are redundant and discard them immediately. This will require some digging through your CRM to uncover the right data.
  3. Accountability: Who is in charge of managing and executing on these processes? Look at how data is being handled both up and down the sales funnel.
  4. Minimization: Look at your key processes. Identify any steps or data fields that could be stripped down or amalgamated.
  5. Identify automation opportunities: With your key processes and data-points identified, it’s time to see what can be automated.

Creating a Sales Automation Strategy

So, you’ve identified the sales activity that can be automated.

Now it’s time to put a strategy together.

Why is this important?

Without a strategy, you may end up selecting the wrong tools for the job. This mistake can waste you months of work and thousands of dollars.

Sales Journey Mapping

It all starts with an understanding of the sales journey.

How do your customers go from the awareness stage to becoming a won deal?

This is where journey mapping is key. Once you have a map of your sales journey, you’ll know exactly where to put your efforts.

Of course, there’s no “one-size fits all” when it comes to mapping. All customers are different, and the way they consume content and research their challenges will vary.

By breaking each stage of the sales cycle into funnels, you can ensure you cover every eventuality.

Let’s say a lead signs up for a trial of your software. The next step might be to wait 2 days and send an automated customer success email. What happens if the user doesn’t respond? You’ll need two different paths in order to lead the user to your desired outcome.

For this particular journey, the map could look something like this:

There are several ways the journey can go based on the behavior of the user. As you can see from the “Exit” nodes, each journey map can overlap depending on the actions your customer takes.

Your sales process journey maps should illustrate all possible outcomes based on your communications and the behaviors of your prospects, leads and customers.

Let’s check out some example funnels that might apply to your organization:

  • Lead Qualification: Once a prospect becomes a lead, it’s important to qualify. This can be done with a phone call to learn more about their needs. The first three steps to this sequence, then, would be:
  • User fills a form
  • Automated email is sent
  • Sales rep calls up new lead
  • Lead Nurturing: These are best for prospects further up the funnel or leads who have not yet purchased or taken another action. These usually involve sending educational material via email e.g. blog posts and lead magnets. Every time a prospect interacts with these education emails, they’re given a lead score.
  • Presentation: This usually involves a formal presentation, either in-person or via digital communication (e.g. using Zoom). This stage would involve scheduling steps, personalizing the presentation to the prospect’s needs and any post-presentation tasks to get the lead closer to becoming a customer.

Creating Your Sales Journey Maps

As you’ve already evaluated steps in the process, you can quickly begin the process of creating your map.

These maps should resemble flowcharts, and are easy to put together with tools such as SmartDraw and LucidChart.

When creating your journey maps, keep these tips in mind:

  • Start with all the ways new contacts enter the top of the funnel. How does data enter the system and what processes are used to enter that data?
  • Identify all triggers that move contacts along the sales funnel.
  • Include all core products to your map. This should also include how prospects navigate the research process for each.
  • Remember to map out any manual tasks. This includes the presentation and proposal creation.
  • Be sure to map non-interactive tasks, especially any prospecting and data enrichment processes.

Once you’ve mapped your sales journey, it’s time to identify which areas can be automated using sales automation software.

To help you, we’ve prepared a list of 14 tools for you to evaluate.

1. Prospecting Automation

Prospecting is what fuels sales development.

You find the right prospects and accounts, identify the right executive and conduct outreach through email or social channels.

Much of the prospecting process still involved collecting and managing data. Instead of continuously diving through LinkedIn, copy-and-pasting information into spreadsheets, let’s look at how to automate it.

Prospect.io

Prospect.io helps you identify the email addresses of contacts on LinkedIn and websites. It’ll show you contact details by job role and validates email addresses in bulk.

Growbots

Growbots has access to over 200 million contacts. Using their platform, you can enter granular targeting information to find your ideal customers. From job titles to area of interests and seniority, the level of targeting is vast.

2. Contact Enrichment Automation

With your target accounts at hand, it’s important to have the most up-to-date information as possible.

Sales outreach based on bad data leads to poor productivity and bad results — both on response rates and your SPAM score.

UpLead

Similar to the tools above, UpLead helps you identify the right contacts at your target accounts. Most importantly, it helps you enrich your data with the most up-to-date information. Every time you access a new contact it will perform real-time email verification.

Datanyze

Datanyze bridges the gap between sales data and CRM. Integrating with all major CRM platforms, Datanyze enriches lead and contact data to provide “actionable insights” on your target accounts.

3. Email Outreach Automation

With the right contact data in hand, it’s time to make use of it.

Email is the biggest communication channel when it comes to sales. It’s how we book meetings, gauge interest and close deals.

But when it comes to outreach at scale, automation can make it far easier.

Mailshake

MailShake is one of those lean and easy-to-use tools that seem too good to be true. With scalable templates, A/B testing and real-time analysis tools, it’ll make sure your outreach emails are ready to generate a healthy response.

Growlabs

Growlabs works in a similar manner to Mailshake, but provides trigger features to create intelligent email sequences based on your prospect’s actions based on machine learning technologies.

4. Social Selling Automation

With platforms like LinkedIn becoming more popular among B2B executives, social selling is an absolute must-have in every salespersons toolkit.

Whether it’s LinkedIn, Twitter or even Facebook – your prospects are there to be found. Here’s how you scale the process.

Orca

It only feels right we give our own sales automation tool, Orca, a shoutout. With Orca, you can automate your LinkedIn engagement and outreach. Use powerful targeting features to segment your campaigns and get the right message to the right contacts.

Mention

Keep an eye on the conversation with Mention. Their platform provides social listening tools, allowing you to monitor certain keywords and topics. Whenever your brand is talked about online, you can be there to join the conversation.

5. Sales Call Automation

Why do digital channels get all the fun?

The phone is still a highly effective method of communication with leads, prospects and customers alike. But it’s never effectively been done at scale.

Luckily, there are some innovative tools to help you automate your sales calling activities.

Close.io Calling Platform

Close.io’s call platform promises to double your outbound call volume using their powerful automated dialling. Using their “Power Dialler,” Close.io will call through a list of leads automatically and connect you with the first person who picks up.

HubSpot Calling

Using HubSpot’s calling platform, you can prioritize and line up a whole day’s worth of sales calls straight from the HubSpot CRM system. Call logging and call recording features also allow for more effective sales conversations and analysis.

6. Sales Meeting Automation

“Are you free Tuesday at 3PM?”

“How about Thursday at the same time?”

Nobody loves to play “calendar ping-pong.” And yet scheduling is a huge part of the sales process. So why does it have to be so long-winded?

In truth, it doesn’t. Here are some of our favourite tools for automating the meeting and scheduling process.

Calendly

Calendly allows you to add available slots in your diary to your emails. This way, prospects and customers can select the time that works for them, and boom — it’s all scheduled.

x.ai

x.ai takes the same principles as Calendly and wraps it in an AI interface. Simply cc in “Amy” or “Andrew” (x.ai’s AI assistants) and they’ll execute on the scheduling tasks you give them.

7. Proposal Automation

For many businesses, not all customers are made equal.

Which is why sales proposals are key. They outline the individual challenges of the prospect and tailors a solution to them.

Despite it’s personalized nature, it’s still incredibly time-consuming. So let’s look at ways we can intelligently automate the process.

Bidsketch

Bidsketch helps you save time on proposals by creating a drag-and-drop content system, tailoring your proposals with the content most critical to your prospects. It also includes digital signing features and analytics, allowing you to see how your prospects share and interact with the content.

Proposify

Proposify provides salespeople and agencies with powerful, easy-to-manage and beautiful proposal templates. You can embed rich media (such as video) and they respond to any device, meaning your proposals will look slick on desktop and mobile alike.

Let’s Get Automated

With your sales journey mapped out and a list of tools to automate time-consuming tasks, you should have everything you need to boost revenue and create a hyper-productive sales force.

Unlike many manual activity-led organizations, you can run rings around your competition by nurturing more leads and closing more deals in half the time.

How are you currently using sales automation to supercharge your sales efficiency? Share your processes and tools with us in the comments below.

‍Source https://useorca.com/blog/blog/how-to-build-a-sales-automation-process-to-supercharge-productivity-strategy-tools

How to Build a LinkedIn Marketing Strategy

You don’t need me to tell you how popular LinkedIn has become over the last 18 months.

With 250 million active monthly users, it’s likely your ideal customers are waiting to be found.

In this in-depth guide, you’ll learn how to create the perfect LinkedIn marketing strategy. Positioning your brand as an authority, creating killer content and getting your teams on-board — it’s all here.

Let’s get stuck in.

Step 1: Defining Your Strategy & Setting Goals

You can’t execute on a strategy until you’ve defined it. And you won’t know where you’re going until you’ve set clear goals.

Which is why this is the first and most crucial step of this process.

Why?

Without setting clear goals, you’ll end up trying a whole host of tricks without any clue what you’re shooting for.

According to LinkedIn themselves, 80% of B2B leads come from LinkedIn:

Furthermore, 94% of B2B marketers use LinkedIn to distribute content. Even more reason to ensure your LinkedIn marketing strategy is locked-in tight.

As a growth, marketing or salesperson, what are you trying to accomplish? Is it:

  • Increase lead generation?
  • Get more eyeballs to your content?
  • Drive more traffic to your website or landing pages?
  • Build brand awareness?
  • Attract and recruit the best talent?

Whatever it is, start with that metric, as it will ultimately drive your strategy.

And don’t worry, every step of this guide will include examples that contribute to each of these goals.

Now it’s time for the maths. Let’s say your goal is to generate 100 leads from LinkedIn next quarter. You need to reverse engineer the process that will get you there. Let’s say 50% is 100 new leads next quarter and your current metrics are as follows:

  • 1,400 blog visits from LinkedIn a month
  • 5.2% conversion rate from reader to newsletter subscriber (73 subscribers)
  • 19.5% nurture rate from subscriber to MQL (15 leads)

Which means you’re generating 45 leads each quarter on average. Therefore, you’d need to generate an extra 55 leads next quarter to reach your goal.

Which brings us to the next set of questions:

  • Which content performs better than others?
  • Which LinkedIn marketing activity brings in the majority of those leads?
  • What new activity can you test to generate leads (with a positive ROI)?

The rest of this guide will aim to answer these questions. Each step will show you how to fill your strategy with the activities that will help you to reach your goals.

If you don’t yet have a defined content strategy, or are yet to truly tap into the power of LinkedIn, then there’s even more opportunity for you.

Step 2: Setup & Optimize Your Company Page

Many of the tactics and approaches taught in this guide are best practices.

Optimizing your company page is one of them.

Your company page will be looked upon by potential clients and recruits alike. It’s a chance to showcase your values, content and culture to those who are interested in working with you.

Here’s how you make your company profile as appealing to those people as possible.

Use Killer Imagery

Your profile picture and banner are the first two elements that visitors to your company page will see. Therefore, it’s important to have these as polished as possible.

Here are the dimensions and specs you should use for both:

  • Profile picture: 300 x 300 in .PNG format
  • Banner image: 1536 x 768 pixels in .PNG format

Both images should not exceed 8 MB.

For example, Drift use a simple yet high-quality version of their logo as their profile picture. They also use their banner space as an opportunity to promote their Hypergrowth conference:

Twitter, on the other hand, use their banner space to highlight their work space and celebrate their culture:

Finally, ServiceNow put their people first while making sure their signature brand colors are prominent where possible:

Your banner image is the perfect spot to put your end-goal forward. Use this space to generate leads or include a call-to-action for an eBook or other collateral.

Is recruitment your goal? Use this space to celebrate your culture and give potential hires a peek at day-to-day life at your organization.

Write an Engaging “About us”

Once you’ve hooked people in with your image, it’s time to share your story.

Your “About us” section should put your values, culture and most important value proposition front-and-center.

Here, Drift use their About section as a way to simply say who they are, how they help and a few social proof points (e.g. “venture-backed company”):

In this next example, HubSpot drop as many social proof points as possible – including the number of customers they serve and offices they have located around the world:

Here are some elements to consider including in your About us section:

  • Number of customers/clients you serve
  • Name of big companies you work with
  • Your core value proposition
  • How you help your clients solve their challenges
  • The services you specialize in
  • Any awards (including any workplace-related awards)
  • Calls-to-action

Including a compelling call-to-action (CTA) can compel visitors to take the next step. Looking again at HubSpot, they use a simple CTA to drive potential customers to their website. Then, they offer a secondary CTA for any potential recruits.

You can also link to a free eBook download, webinar or events. It all depends on what your end goals are.

Create a Robust Profile

There are many areas of your company profile to fill out. These include:

  • Website
  • Year founded
  • Specialties (an opportunity to be found for keywords in LinkedIn search)
  • Featured Groups

As well as these things, you can also expand your company profile with the “Life” tab. This is the perfect opportunity to lift up the hood on what goes on in your company.

With the Life tab, you can showcase elements such as:

  • Company photos
  • Company leaders
  • Culture insights
  • Custom modules

Drift have executed this tab perfectly. Each section highlights exactly what it’s like to work with and at their company, attracting new hires and investors alike:

Use this section to highlight your core values. Show prospects and new hires alike what you’re up to and the new, innovative solutions you’re working on.

Step 3: Getting Employees On Board

The term “pod” has been thrown about recently. These are groups of professionals with similar audiences who share each other’s content on LinkedIn to mutually extend their reach.

Your current employees are your greatest advocates on LinkedIn.

The problem is that many don’t see how it benefits both the company and themselves.

So, how do you enable your teams to create and distribute your content or messaging? Just follow this process.

Promote it Internally

Encouraging your teams to get involved is a continuous job. Which is why it’s important to appoint someone to lead the charge.

Ideally, this should be someone from your marketing team who believes in the importance of LinkedIn as a marketing channel.

This might even be you!

Then, find some internal advocates who are enthusiastic about getting involved. Again, these might be in your marketing department. But look outside to your sales or even customer support teams.

And don’t forget to search through your company LinkedIn page for those already active on the platform!

Share Your Vision & Benefits

Now you have people on board. It’s time to share why you’re doing what you’re doing.

This is where having a documented strategy comes in handy. But the other important factor is sharing what’s in it for them.

Why should they adopt your LinkedIn marketing strategy? Why should they care?

There are two possible ways to do this:

  1. Tie company benefits to employee outcome, e.g. more customers equals more profit, which leads to bigger employee bonuses.
  2. Educate them on how this may benefit their careers. By positioning themselves as a reliable figure in their field, they’re more likely to get attention from upper management within the organization.

Of course, your employees will get attention from outside the organization as well. But this validation will just serve as proof that the process works.

Don’t choke their potential for fear they’ll jump ship.

Employee & Sales Enablement

With your employees all on the same page, it’s time to get them to work.

Of course, not everything outlined in this guide will apply to every employee within your organization. So here’s a checklist of basic activities you can encourage your teams to take on a daily, weekly and monthly basis:

  • Optimize Profiles: Show employees how to create rock solid positioning through their LinkedIn profile. Our guide to social selling will show you how to do this step-by-step.
  • Claim their URL: A shorter “vanity” URL will make it easier for them to share their profile.
  • Link Current Position: This will expand the network of the entire company and increase the company’s page rank.
  • Update contact information: Especially important for sales executives.

Endorsements are a huge social proof point and authority booster on LinkedIn. Encouraging staff to endorse each other will help everyone exponentially increase their credibility on the platform:

Furthermore, encourage team members to recommend each other. These act as “professional testimonials that shows other team members vouch for them:

Employees should also expand their own network by connecting with their teammates and peers in other organizations and industries. When the time comes to share content, this will expand its reach.

Speaking of which, keep your teams in the loop whenever new content is published. Show them how to share company posts. Encourage them to create their own posts by repurposing blog posts (see our social selling guidefor more on how to do this).

Step 4: Building Your Audience

You now have a strong foundation for your LinkedIn marketing strategy.

It’s time to expand your audience.

Here, you’ll learn how to give your audience something worth following and how to attract them in the first place.

Give Them Something to Follow

On LinkedIn, creating great content is key.

When building an audience, you need to give them content that’s worth following. At time of writing, there are two forms of content that perform best on LinkedIn:

  1. Native posts
  2. LinkedIn video

Let’s look at examples of each and dissect them. First, here’s an example of a “native” LinkedIn post created by Josh Fechter:

<iframe src=”https://www.linkedin.com/embed/feed/update/urn:li:activity:6427272096820400128″ height=”1298″ width=”504″ frameborder=”0″ allowfullscreen=””></iframe>

Here, he recounts a conversation he had with the founder of a German startup. As you can see, he includes takeaways on this discussion to add as much value to his audience as possible.

There are dozens of other ways to structure this kind of content, including:

  1. Lessons from your own experiences (both wins and failures)
  2. Lessons learned from mentors
  3. Stories from your day-to-day life (and how they apply to your business)
  4. Lessons learned from other brands you’ve observed

Here, Aaron Orendorff talks about a recent failure and what he learned from it:

This post ended up generating over 400 engagements, extending the reach of his content and expanding his audience in the process.

Then there’s video content. This is doing extremely well on LinkedIn right now. We’re visual creatures, and video helps build a more personal connection with your audience.

There are several different ways to go about LinkedIn video. Allen Gannett, CEO of TrackMaven and author of The Creative Curve, simply shoots on his iPhone when in the company of interesting people to share nugget of wisdom:

<iframe src=”https://www.linkedin.com/embed/feed/update/urn:li:activity:6426066123866804224″ height=”688″ width=”504″ frameborder=”0″ allowfullscreen=””></iframe>

Or, you could go a similar route to Neil Patel. He follows a similar direct-to-camera format, but does so with high-quality production:

<iframe src=”https://www.linkedin.com/embed/feed/update/urn:li:activity:6427620364632801280″ height=”668″ width=”504″ frameborder=”0″ allowfullscreen=””></iframe>

Is there a wrong or right way? Absolutely not. It all depends on your budget and personal style.

If you’re just starting out, it doesn’t hurt to use a simple iPhone set up. It works well for Allen — his videos generate between 300 and 1,500 engagements!

The lesson here: it’s all about the content.

Finding Your Audience

Now you’ve got something to offer your ideal audience.

It’s time to find them and build connections.

First, it’s important to understand who you’re aiming to attract. This all depends on your goals.

For example, if you’re aiming to generate new customers, users or clients, it’s important to connect with your ideal buyer personas.

If, however, you want to expand the reach of your content, you can be a little more liberal with your targeting. Again, it all depends on your goals.

There are several ways to build your audience — both manual and automatic. For example, you can use LinkedIn’s search function to find those with certain job titles in specific locations and find those you want to connect with:

Then there are Boolean search strings, which gives you more flexibility on your targeting. These look a little something like this:

How do they work? Here’s a quick-start guide to using Boolean logic in your LinkedIn searches:

  • Quoted searches: You can use quotation marks if you want to find someone with a multi-word title or exact phrases. For example: “senior product manager.”
  • NOT searches: If you want to exclude a particular term, you can use an uppercase NOT immediately before the term. For example: programmer NOT manager.
  • OR searches: To see results that include one or more terms, separate the terms with an uppercase OR. For example: ceo OR “chief executive officer” OR founder OR cofounder.
  • AND searches: To get results that include two or more terms in a list, you can use the uppercase word AND as a separator. For example: manager AND director.
  • Parenthetical searches: To do a complex search, you can combine terms using parentheses. For example, if you want to find people who have “VP” in their profiles, but you want to exclude “assistant to VP” or SVPs, you can type: VP NOT(assistant OR SVP).

Check out our full guide to Boolean searches in our Medium article here.

Finally, there are automated solutions (like our very own Orca platform). Using the same principles above, you can hyper-target your audience without having to manually connect with them one at a time:

It also allows you to automate the connection process. Simply write a personalized connection request (we recommend creating new searches for specific job roles/geos) and away you go.

Building a Relationship

Automating the LinkedIn marketing process is great. But LinkedIn is all about building relationships.

So, how do you go about building these relationships effectively?

While automation technology will give you a platform to scale, the most important missing piece is what you say and how you reach out.

Here are a handful of tips to help you execute effective LinkedIn outreach:

  1. Do your research: Be on the pulse of the pains, challenges and desires of your target audience. For high-volume outreach, focus on job titles. However, if you’re looking to build connections with potential clients (ABM style), it’s important to personalize it to the individual.
  2. State your purpose: LinkedIn is getting noisier, so it’s important to ease skeptical minds. Why are you connecting with them? Whatever the reason, it should always be to give value upfront in some way.
  3. Don’t start cold: You don’t have to start with strangers you don’t know yet. Why not test your messaging on your existing connections? This way, you can validate whether or not your message will resonate.
  4. Target second-degree connections: It’s easier to find common ground with second-degree connections than third-degree connections. Focus on the things you have in common — both the people you’re connected to and brands/events you’re affiliated with.
  5. Third-degree outreach: Yes, this is a little tougher. But the potential rewards are still high. Focus on personalization through the challenges and desires of the persona.

From here, you’ll have a content and audience-building sequence.

As you and your team generates more connections, the more eyeballs there are on your content. And the more content you create the deeper the relationship you build.

Not to mention: the more connections you generate, the further the reach of your content. As people engage and share with your content, their connections will see that content, too.

You may even find you get an influx of connection requests as a result.

Step 5: Tapping Into LinkedIn Groups

LinkedIn Groups has got a bad rep in recent years.

But they’re making a comeback – and for good reason.

By creating and engaging with Groups on LinkedIn, you’re tapping into an audience of marketers interested in the topics and solutions you have to offer.

This step will be segmented into two sections:

  1. Creating your own LinkedIn Group
  2. Engaging with existing Groups

Let’s get stuck in.

How to Create an Awesome LinkedIn Group

First, let’s address the obvious question:

Why bother creating a LinkedIn Group at all?

There are several benefits, including:

  1. Credibility boosting: Build authority among your peers by sharing your thoughts, opinions and expertise on relevant topics.
  2. New content ideas: LinkedIn Groups are a treasure trove of insights for your content, sales and marketing messaging.
  3. Customer insights: Get a broader picture of your target audience. Map pains to job roles/personas by listening to conversations happening within your Group.
  4. Distribute content: Share your owned content to an already active audience.

On top of all this, LinkedIn recently announced they were investing more time and resources in improving the Group experience.

Which is why now is the time to jump on them.

Start by choosing a topic that your audience cares about. There are thousands of groups already dedicated to high-level topics (e.g. “Social Media Marketing”). So, focus on narrow topics instead.

Using our brand as an example, we might focus on creating a Group on social selling – or better, social selling through LinkedIn.

Don’t create a Group around your product. It’s more likely our audience would be more interested in discussing new social selling techniques rather than their thoughts on the Orca platform.

Here’s a Group dedicated to bringing CRM experts together. It has over 110,000 members:

This is a great example of just how niche you can go.

Once you’ve chosen your topic, it’s time to create the Group itself. To create your group, head here: https://www.linkedin.com/groups/create

You’ll need to complete each field as thoroughly as possible:

  • Group title: What’s your group called? Make it relevant to the topic you’ve chosen.
  • Group logo: Create something that stands out.
  • Description: What’s your group about? What’s your mission? Talk about who the group is for and what you’ll be discussing.
  • Group rules: What content and discussion is allowed? Are members allowed to share content? Make them clear to understand.
  • Group membership: Do you want to be found or is this a private, unlisted Group?

Here’s the description for the “Inbound Marketers” Group:

It’s simple and to-the-point, but quickly describes what they’re about and who the Group is for.

And here’s a quick look at their Group rules:

As you can see, the expectations on each member is clear.

The next step is to create message templates. These include automated welcome messages your members will see once they’ve been approved to join your Group (if approval is required).

Here’s an example from the Wired Advisor Group:

Once you’ve got everything set up, it’s time to invite members to join. Start with your first-degree connections by sending them a message. Again, you can use automation technology to do this.

You should also promote it through other channels. For example, a short email to your list or a pinned tweet.

Finally, make sure you have some discussions started for your new members. Create two or three discussions and get your teams to chime in. This will ensure your Group appears to be bustling when they investigate and, eventually, join.

How to Engage With LinkedIn Groups

If creating a LinkedIn Group seems like to much work, you can always tap into someone else.

Bear in mind, you lose several benefits (such as getting your own posts into your members’ email inboxes). But it can still work wonders when tapping into a wider audience.

Here’s a process to follow when engaging with other LinkedIn Groups:

  1. Identify the right Groups: This goes back to your defined strategy. Who are you trying to attract and for what purpose? For sales generation, I’d recommend Groups that bring relevant job roles together. For content distribution and audience building, aim for Groups gathered around specific topics.
  2. Engage in discussion: Like any online community, start by engaging with the community first. Reply to discussions and comment on content shared by other members. Do this a few times before sharing your own content.
  3. Follow the rules: Similarly, make sure it’s okay to share content. If it’s not, then focus on creating discussions that attract your target audience.
  4. Be relevant: Don’t use Groups as a dumping ground for your content. Make sure the discussions and content you share are relevant to the Group.
  5. Message members: You’re likely to attract the most engaged members over time. Use this as an opportunity to make new connections and get them into your lead nurturing sequence. You can browse members by clicking the “X members” link in the right-hand pane:

LinkedIn Groups can quickly get ruined by members sharing useless content and spamming the group with whitepapers and self-serving calls-to-action.

Don’t be one of these people!

Instead, add value to the group whenever possible. This is how you build credibility and establish intimate relationships.

Step 6: Testing the LinkedIn Ads Platform

As you can see, the organic capabilities of LinkedIn are vast and full of benefits.

But there’s an entire paid media platform waiting to be tapped into.

Using LinkedIn ads, you can get your content and offers in front of your ideal prospects with a thick, profitable ROI.

Here’s a quick beginners guide on how to get started.

Setting Up Your LinkedIn Ad Campaigns

First things first – head to LinkedIn’s “Advertise on LinkedIn” page and click “Create ad:”

Then, create a new account and associate it with your LinkedIn page (where possible). You’ll then be taken to the Campaign Group section:

Click “Create campaign” to begin the wizard. First, select which ad product you want to use. This will depend on your goals. For example, if you’re driving traffic to a landing page or piece of owned content, choose “Text Ads:”

For this example, we’ll choose “Sponsored Content.” This will serve our ad within the LinkedIn newsfeed and is more likely to generate more eyeballs. They’ll look something like this:

Choose what you want to accomplish with this campaign (in this case we’re looking to drive traffic):

Next, you’ll want to select an “Ad format.” These come in three formats:

  • Article, image or link
  • Carousel
  • Video

Experiment with different ad creative. Article, image or link formats are easiest to set up, as they require only static images and compelling copy. Start here, and test with video once you start seeing results.

Next, you’ll need to create your sponsored content. Here’s what you’ll need:

  • Name your sponsored content (for internal use)
  • A relevant, engaging image (1200 x 627 pixels in size)
  • Introductory text
  • Landing page URL
  • Ad headline
  • Ad description

Serving Your Ads to The Right Audience

So, you’ve got your campaign set up. This next step is where the power of LinkedIn’s advertising platform truly comes into play.

Let’s go through each targeting variable step-by-step. First, you have the ability to select a previously created targeting template or create one from scratch:

If this is your first time using the platform, stick with “the audience below.” Next, select the location you wish to target e.g. “San Francisco:”

Then, you can select specific criteria — which is where your targeting starts getting super specific:

For example, let’s say I wanted to target senior marketers within specific industries and had a specific company size. My targeting might look something like this:

Select whether you’d like to include the LinkedIn Audience Network and Audience Expansions, then save your audience as a template for later use.

Finally, set your goals and budget. Website visits is a bare-bones-basic metric to measure effectiveness, while conversions will optimize billing for CPA.

Choose a daily budget by calculating your monthly budget by the number of days you’ll be runnin each ad. For example, if your monthly budget is $500 and you intend to run your ads on Tuesday, Wednesday and Thursday, your daily budget will be $40.

Enter your billing details, and away you go!

Creating Effective LinkedIn Ad Creative

Of course, you’ll want to maximize your results as much as possible.

Whether your job is to promote content or generate more leads, your ad copy and creative is what will make or break success.

To show you what makes great LinkedIn advertising, here are two examples and what they did well for you to takeaway and apply to your own efforts.

For example, this promoted post from IBM Analytics shares stats around hybrid data warehouses in an infographic-style video:

They use value-driven copy to demonstrate what the viewer will learn, and the video itself uses sleek, flat design elements.

This example from Bizible shows you don’t need fancy graphics to get results. In fact, this simple ad generated a 600% ROI for their efforts:

The reason it worked so well? They targeted a super-specific audience of 2,000 LinkedIn users, ensuring they were reaching those who were most likely to need what Bizible had to offer.

Success with LinkedIn ads is similar to Facebook Ads: it’s all about using the right copy, imagery and targeting to get results. Get a perfect storm with all three and you’ll generate a positive ROI with ease.

Step 7: Measuring Effectiveness with LinkedIn Analytics

With all this activity going on, it’s important to measure the effects your LinkedIn marketing strategy is having towards your goals.

Luckily, LinkedIn comes out of the box with some powerful analytics features.

Here’s how to measure your LinkedIn marketing effectiveness.

Measuring Awareness

Let’s start at the top of the funnel with connection and content engagement metrics.

Here are the metrics all LinkedIn marketers should be measuring:

  • Number of connections: Make this part of your team-wide LinkedIn marketing programme. Encourage your employees to share their connection growth on a monthly basis.
  • Content Engagement: Measure how much engagement your content generates. As a company administrator, you have a top-level view of which posts generate the majority of your engagements:
  • Follower Metrics: What is your month-on-month follower growth? How many followers engage with and share your content? Keep an eye on these key metrics to see how well your content is resonating with your audience.

Consideration Metrics

Moving down the funnel, it’s time to see what impact your LinkedIn marketing strategy is having on your goals:

  • Referral Traffic: How much traffic is coming from LinkedIn, and from which areas? For example, are you generating more traffic from LinkedIn Group engagement, or organic posts on LinkedIn ads? To segment these data out, use UTM codes.
  • Content Engagement: Using the “User Flow” feature in Google Analytics, you can measure how your LinkedIn audience is moving through your customer experience. Furthermore, segment content by channel and monitor engagement metrics such as avg. time on page and bounce rate.

Conversion Data

Finally, how is this all contributing to your business-critical metrics?

  • Connections to Leads: How many connections turn into real sales opportunities? It’s likely your sales reps will be generating the majority of LinkedIn leads, but ensure you have systems in place to track opportunities coming from all employees.
  • Subscriber & Lead Conversions: How many visitors to your website are turning into leads? Are they converting higher up or lower down the funnel? Measure how many LinkedIn visitors are converting into leads at all stages of the cycle.

Conclusion

If you’re looking to generate new B2B leads, setting up a LinkedIn marketing strategy is an absolute most.

Unlike Facebook, your target audience are there looking for content and advice that you have to offer them. Provide them with the information they need, add value wherever possible, and you’re bound to turn LinkedIn connections into loyal customers.

How are you currently using LinkedIn to generate new business? Share with us in the comments below!

Source https://useorca.com/blog/blog/how-to-build-a-linkedin-marketing-strategy

Things you’re not doing on Linkedin, but should…

Hey! Dan here. I’m one of the founders of Orca and I was tagged to write our first blog post ever 🎉… Yippie!

Full disclaimer. I’m a sales guy, not a writer. So if you’re expecting Pulitzer quality blogs, thank you… but you are sadly mistaken.

😂 I write at about the fourth grade level, you’re just gonna to have to bear with me on this one.

Now that expectations have been set, let’s kick this thing off with the question that’s on everyone’s mind:

What is Orca and why did we build it?

Hold up. Multi-tasking. Thinking, writing, coffee in belly. Need to process.

I’m gonna assume you do sales like me and you’re starting to see a drop in email opens and responses.

I know what you’re thinking. No, it’s not you… it’s the The Law of Shitty Click-Throughs. 💩

Coined by Andrew Chen, a ex-Growth at Uber, the law states: “Over time, all marketing strategies result in shitty click-through rates.”

The same law applies to email automation. Cold emails are ineffective because everyone and their mothers are doing it.

That brings us back to Orca. What is it exactly?

Orca is a social selling tool that automates engagements on Linkedin, like visiting profiles and sending connect requests, and emails all in a sequence.

Say what 😱? You read that right… with Orca you have the ability to not only automate and sequence emails, but also Linkedin engagements and eventually across other platforms like Facebook, Twitter, Instagram, Angellist, etc.

Why should you automate your Linkedin?

For starters, LinkedIn is a gold mine. Professionals all around the world use it to find and engage leads and interact with their network.

And you know this… chances are you’re already using Linkedin as we speak to find leads, visit profiles, and send connect request to potential customers.

Most of you are probably doing this manually, one tedious-ass click at a time. Some of you even hired interns to do this for you because it really is that boring 💤.

But guys… no finger should ever suffer the fate of 1000 clicks.

Thank God for automation.

But let’s get honest here… sales is not about automation, it’s about real conversations with real people. Everything you do up to that point is simply trying to get your foot in the door.

But getting your foot in the door ain’t that easy anymore. It’s gotten harder and harder over the last few years.

Cold emails alone just aren’t as effective as they used to be. So you gotta somehow make yourself standout in the crowd.

What do you do? You gotta warm them up through social selling.

In other words, you’ve got to use Linkedin, Twitter, Facebook, etc. to engage and build rapport with leads.

In my opinion, Linkedin is the best platform to engage and warm up leads. There are several things you can do to get noticed, or initiate what I like to call a look back.

A look back happens when you do something that causes someone to visit your profile.

Most people don’t know this… but your Linkedin profile page is really just a landing page. There are ways to optimize your Linkedin profile, which I’ll talk about in a future post.

Here are some actions you can take to trigger a look back:

1️⃣ Visiting a lead’s profile

2️⃣ Sending an invite to connect

3️⃣ Endorsing skills

4️⃣ Liking or commenting on posts

The best way to think about a look back is to think of it as if it were a billboard on a highway. You’re taking small actions here and there that gets you noticed by potential customer. These actions add up over time.

In marketing, we call this orchestration. Hence the name, Orca 😹.

We’ll talk more about orchestration, but generally speaking, orchestration is a strategy used to control consumer touch points across different channels or platforms.

There are several tools out there on the market that one can use to automate engagements on Linkedin, here are few:

These tools are awesome. I’ve personally used Dux-soup and GPZ Linkedinand they are great, but both lacked the functionality to sequence across multiple channels.

For example, if you wanted to visit a profile, wait a day, and visit the profile again, the only way to do this on Dux-soup is visit the profiles, save the profiles, literally wait a day, and visit the saved profiles again.

Furthermore, if I wanted to visit a profile, send a connect request, then send a few emails in sequence… I’d have to use other tools along with Dux-soup to do it.

I’d have to use a lead gen tool to generate work emails. Then I’d have to take the lead list, upload it to cold email tool, like Mailshake, and set up a sequence there…

That’s already too much work for me. I’ve got more important stuff to do like talking to customers… and organizing my desk 😱.

This leads us to the second part of the question we asked at the beginning.

Why did we build Orca?

The answer is simple. I’m lazy, which is normally a bad thing, but sometimes some good can come out of it.

We built Orca to create an end-to-end sales development experience, a TOFU(top of funnel) sales tool that handles lead generation and prospecting plus all the social stuff you can do on Linkedin.

Sales the traditional way:

Currently, sales peeps are either buying lead lists or scraping the web for leads and uploading it to a lead gen tool, like FindThatLead or Hunter.io, to generate the emails, downloading the list and importing it into a CRM or email automation tool to sequence emails and calls. To run any social selling engagements, they’ll have to use a different tool to visit and connect with leads.

Whyyyyy? 😫

That’s so much work… not to mention how tedious and repetitive it is.

Orca makes prospecting easier by taking out all unnecessary in-between steps from finding a lead to generating emails to sequencing emails and calls, minimizing your stack the same time. And because it’s all automated, Orca frees you up to focus on the most important thing that is talking to leads and closing deals.

Orca literally handles everything. Tell Orca WHO you want to talk to and define HOW you want to do it and Orca will execute.

It’s like having a virtual sales development assistant. 🤖

“Ask and you shall receive.”

What Orca can do for you…

Auto-visit leads

Orca will auto-visit profiles and automatically retrieve data such as name, role, company, size, and most importantly, emails.

Yeah, you read that correctly. We will grab work emails for you… You don’t have to worry about downloading a csv file and uploading it into a third party tool or Google sheet add-on to get emails.

All the profiles you visit will get a notification indicating that you’ve visited them, some of them may even visit you back or possibly even connect with you.

That said, make sure you work on your Linkedin profile. Optimize it and treat it like a landing page or website. Offer value upfront and you’ll start getting new connections, introductions, and leads without lifting a finger.

Auto-connect with leads

Instead of manually clicking on the “connect” button and writing out an invite, Orca will auto-connect you with leads.

You can personalize your messages using magic snippets.

Orca also has a feature, where you can automatically follow up after you’ve made a connection.

My connection rate is about 46%.

And now that they are in my network, I’ll be able to add value in a number of different ways to start building rapport.

If you’re looking to get the most out of your connections on Linkedin, you’ll need to go beyond just automation… you’ll need to invest some real quality time to build value.

Remember automation gets your foot in the door, the rest of it is up to you.

Cross-platform sequences

This is our bread and butter and by far the coolest feature we have. Instead of talking about it, watch the video below to get a sense of how you can use Orca to automatically scale your reach and land more meetings.

Check out the video.

Source https://useorca.com/blog/blog/things-youre-not-doing-on-linkedin-but-should

Triggering a social sequence with Google Forms to build your influence on Linkedin

What up, fam. I hope you guys enjoyed the last article on how I scraped my competitors FB group, found their Linkedin profile urls, and pushed those leads into Orca to engage and connect with, if not… well, I just don’t know wh-what to…

Oh hey, you’re still reading. Thank you. I love you. You just gave my ego the boost it needed to survive.

Okay then, moving right along. In this post I’m going to show you how you can set up a Zapier trigger with Google Forms to automatically engage prospects who want to access to a guide, e-book, or just pretty much anything you can share that you think will lure them into your funnel.

Warning: This little tactic is super useful when posting in highly engaged groups… that said, whatever you decide to share in life, make sure it’s something of value. Last thing you want to do is waste someone’s time for bullshit, while damaging your own brand or image.

Btw, I’m NOT talking about how and it’s perceived by the general public. I’m saying, as long as you genuinely believe it’s adding value, share it. Deep down, we all know when we’re doing something good or bad. That feeling is called conflict. Resolve it and whatever you do will prove fruitful.

I’m a firm believer that we should only do the things that make us feel good when we do it. This hack can be used or abused. It is in my hope that you do not abuse it and instead, use it to create value.

What you need for this hack:

  • Orca
  • Zapier
  • Google Forms and
  • Something you want to share

But before we get started. A story on How this hack come about:

Over the past few weeks, I’ve been thinking a lot about Facebook and how to use it effectively to engage members in groups I think could be potential buyers. Now, my thought on Facebook is that it feels more personal, kind of like email, as opposed to Linkedin where by design it feels more public facing.

In practice, Facebook isn’t really personal, but it is perceived as such and that’s the important thing to keep in mind here. Perception trumps all, and that’s why your personal brand and company’s is super duper important. It’s hard to earn, so don’t fuck it up by doing stupid shit. Just sayin’

That said, outbound engagements on Facebook are not super effective because it feels just as cold as email. Facebook is excellent for observing potential buyers in a social environment to learn about their culture and psychology. Take notes and learn how to interact like them.

Anyways… Back to the story.

So there I was, leaning back on my chair with my legs kicked propped on my desk, deep in thought and high as a mf.

It’s high noon. The sun pierces through the skylight into my eyes, the same eyes I Lasik’ed a few years back.

I squint my already squinty eyes, and that’s when the idea hits me.

“Eureka!” I exclaim losing balance in the process and falling backwards off the chair and onto the floor. Thank God, it’s carpet…

As I lay there, my mind is racing… what if I could share something of value in a Facebook group, but instead of giving them immediate access to the doc, grab their email, then trigger an automated follow-up via email with a link to the guide.

“Good idea!” I shout. Shooting up from the ground, making a one-step dash back to my desk, then carefully pulling out my 5-year old mac I think is about to die on me and slowly type in my password (I’m high gotta do shit super slow sometimes, passwords are one of them things…)

In a matter of hours, I put together a guide on how I scraped DS group members, which at the time was just a google doc, then went ahead and made a post in the Dux-soup user group with a link to Google Forms, where I captured their email triggering a follow up with the link to the doc.

I’m sitting at the same desk right now, and it occurs to me that I should have instead captured their Linkedin url so that I could set a social sequence to build up my network of potential buyers, followers, readers on Linkedin.

So that’s what we’re going to do here.

First, things first…

Make sure that whatever it is you plan on sharing can be shared. For example, if you’re sharing a Google doc, make sure it’s available to the public for anyone who has the link. I’m not going to insult your intelligence by showing you how to do this… you’ve gotten this far in this particular article, I am led to believe you are smart enough to figure the sharing piece on your own.

Next, let’s setup the Google Form

Open up Google Drive and click on the big +New button on the side menu and select Google Forms from the drop down. You may need to first select More to expand.

Give the form a name, like Bill or George! Anything but Sue! Then give it a nice description.

Add a question and change the question type to Short Answer so you can ask for Linkedin profile URL. Make sure the question is Required.

If you know about regular expressions, click on the show more button indicated by the three vertical dots and select Response validation.

Make sure Regular Expression is selected and type the expression into the form… then send the expression over to me because I literally just tried setting that up for 45 minutes and got no where. FML

Once the content of the form is set up, go to settings by clicking on the gear icon in the navigation bar. You can opt to grab user’s emails and limit to 1 response. Most importantly, don’t forget to uncheck the Restrict to {{your_org}} userif its checked.

Don’t to save your settings. When the form is ready, click Send and grab a shareable link.

Next, we’ll need to create a Send Linkedin Profile URLs by Zapier campaign in Orca. I’ve already got a few pieces showing you how to set up sequences in Orca, so I’m not going to dive into detail here, but if you need a refresher, feel free to check my previous articles to learn how or here’s a link to recording of a Live Webinar I did on Social Selling with Orca.

The last thing we need to do is set up a trigger in Zapier to push leads into the campaign you created in the previous step.

Create a new Zap and select Google Forms from the list of apps. Then choose the option to trigger an action when a new response row is added to the bottom of a spreadsheet… which reminds me, we totally forgot to set up the form to accept responses and to push those responses to Google sheets.

So let’s do that now. Open the form you we’re working on and go to the responses section and Toggle on Accepting Responses.

Then click on the show more button indicated by the three vertical dots and choose Select response destinationfrom the drop down. Create the new spreadsheet. I just use the suggested name.

Back in Zapier, go to the next step and select the Google account you want to use. This is the account where your form is saved.

Next, we need set up your Google Forms Response by selecting the spreadsheet where your responses are being sent to.

Make sure you have at least one response in the form so that Orca can test the push. I usually just throw my Linkedin URL in there. Then Fetch+Continue.

Next, add an action step and select Orca from the list of apps. By default, whenever a response is added to the spreadsheet, the Linkedin URL will be pushed over to an existing campaign of your choosing in Orca.

But first, select the Orca account you want to use. Then once the account is connected, select the campaign you created in Orca to engage respondents. Don’t forget to set the column storing Linkedin URLs (or responses).

Source https://useorca.com/blog/blog/triggering-a-social-sequence-with-google-forms-to-build-your-influence-on-linkedin

How to scrape and connect with members from LinkedIn groups

Hey guys, Sanja here, checking in for the first time with my first ever social selling growth hack through Orca. It’s taken me a minute, but you know what they say…

Good things take time.

I didn’t want to share anything until I had something really valuable to share. There’s justway too much garbage and noise out there already, right?

That said, I’m super excited and a bit nervous at the same time to share this little social selling hack with you. Fingers crossed that you get something out of it.

Let’s splash in (see what I just did hehe 😂)

In this article, I am going to show you how to scrape and engage members of LinkedIn groups with automated social selling sequences in Orca, but first let me share some thoughts on this hack.

Why scrape LinkedIn groups

“Is this hack even worth my time?” you’re asking.

I’ve been running this hack for the past week, and have been making some mental notes that I am now going to share with you into writing.

Here are two reasons why scraping members from Linkedin groups rock my socks…

#1 Build ginormous lead lists in under 5 minutes

You can build a lead list of 500,000+ leads in under 5 minutes unless of course, you have really slow internet speed, type slow, or just do things slow…that I cannot help you with dear sir or madam.

Plus, you can literally find a Linkedin group for any niche, vertical, market, segment, etc. There are teeny tiny groups to supersized groups. Take your pick.

#2 More data = better segmentation = improved messaging in your campaigns

The lead data you get back from this scrape is for a lack of words: “Woaaah

You’re not only going to get the basics like name, position, LinkedIn URLs, but also top 3 skills, current companies they’re working at, previous companies, the industry, titles and the different groups they’re in, which btw you can probably run a follow up scrape on. 🤔

Why is having more data better? Well, when you have a list of a few hundred thousand leads, you’ll want to segment and bucket them into smaller categories. So with all this data in your CSV, you’ll be able to narrow your lead list into more precise segments… I highly recommend playing around with different combinations of interests and professions.

Once you’ve narrowed down your groups, you will be able to do a much better job personalizing messages in your social selling campaigns. Write engaging copy and use the data to generate real conversations to help you start building relationships with potential buyers and followers on Linkedin.

Convinced yet? Keep reading…

So, to run this social selling hack, you will need the following tools:

  1. Phantombuster
  2. Orca and, of course…
  3. Positive vibes and some creativity 🤘

Okay, let’s not wait any longer and get going with the hack!

Step 1

Create a Phantombuster account on. You’ll get a 14-day free trial — trust me that’s plenty of time to scrape a few Linkedin groups. After that, you’ll need to upgrade. If you got some value from this hack… it might make sense to take the leap,

If you don’t subscribe, you can still scrape one Linkedin group per day with some heavy call limits. So… keep that in mind.

Step 2

Once your account is created, go to the Phantombuster’s Linkedin Group Members API. Read through the API if you must, but if you’re ready, simply click on the bright orange button to Use this API.

Clickity-click.

Step 3

Next, you’ll be redirected to your dashboard (aka My APIs) where you can configure the Linkedin Group Members API.

Click on Show More designated by the three dots next to the Launch button.

Step 4

Next, we’ll need to insert your Linkedin session cookie and the group URL into the configuration.

But Sanja… “How do I get the session cookie?”

No worries homey, I got your back… just follow these steps:

  1. Open LinkedIn, right-click anywhere on the screen. A drop-down menu will show up.
  2. Select Inspect from the list. A side window will open.
  3. Under the Applications tab, click on Cookies from the left panel and select “https://www.linkedin.com”.
  4. Locate the li_at cookie from the table and copy the alphanumeric string under the Values column.
  5. Go back to Phantombuster and paste the string into the Season cookiefield.

Tada! And there you have it… on to the next.

Step 5

Next, copy and paste the LinkedIn group URL into Group URL field into configuration form.

Note: You need to be a member of the group in order to scrape it.

Step 6

Give your list a name.

Step 7

When ready, Launch the extractor and watch growth hacking magic happen right before your eyes.

Step 8

Once it’s done scraping, you can download your CSV by clicking on the Download button.

Step 9

Once you’ve got your lead list, head on over to your dashboard in Orca and create a campaign.

I recommend choosing the Upload CSV campaign because that’s the one I’m going to use for this hack. Alternatively, you can also use Zapier, though I’d like to reserve those campaigns for lists that are generating leads dynamically through on-going hacks.

Note: Make sure your CSV has a column of Linkedin profile URLs.

Once you’ve uploaded the CSV and set up your social sequence in Orca, Publish the campaign.

Uploaded leads will be in pending approval status, during which Orca will be working in the background to verify the profile URLs. Once verified, leads will move from pending status to approved status, which basically means they’ve been passed into the sequence.

This can take anywhere between to 30–60 minutes depending on the number of engagements scheduled ahead of this campaign.

***** Update *****

I’m currently running two campaigns with this social selling hack, I’ll be updating this post at the end of my campaigns with the results and after action review.

If you enjoyed this post, give it a little 👏

Source https://useorca.com/blog/blog/how-to-scrape-and-connect-with-members-from-linkedin-groups

Nokia – Connecting People

Nokia (Finnish pronunciation: [ˈnokiɑ]UK/ˈnɒkiə/US/ˈnkiə/) is a Finnish multinational telecommunicationsinformation technology, and consumer electronics company, founded in 1865. Nokia’s headquarters are in Espoo, in the greater Helsinki metropolitan area.[1]In 2017, Nokia employed approximately 102,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion.[2] Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange.[3] It is the world’s 415th-largest company measured by 2016 revenues according to the Fortune Global 500, and is a component of the Euro Stoxx 50 stock market index.[4][5]

The company has had various industries in its 153-year history. It was founded as a pulp mill and had long been associated with rubber and cables, but since the 1990s focuses on large-scale telecommunications infrastructures, technology development, and licensing.[6] Nokia is a notable major contributor to the mobile telephony industry, having assisted in the development of the GSM3Gand LTE standards (and currently in 5G), and is best known for having been the largest worldwide vendor of mobile phones and smartphones for a period. After a partnership with Microsoft and market struggles, its mobile phone business was eventually bought by the former,[7][8] creating Microsoft Mobile as its successor in 2014.[9] After the sale, Nokia began to focus more extensively on its telecommunications infrastructure business and on the Internet of things, marked by the divestiture of its Here mapping division and the acquisition of Alcatel-Lucent. The company also entered virtual reality and digital health (the latter by purchasing Withings),[10][11]and is the owner of scientific research organization Bell Labs.[12] The Nokia brand has since returned to the mobile and smartphone market through a licensing arrangement with HMD Global.[13]

The company was viewed with national pride by Finns, as its successful mobile phone business made it by far the largest worldwide company and brand from Finland.[14] At its peak in 2000, during the telecoms bubble, Nokia alone accounted for 4% of the country’s GDP, 21% of total exports, and 70% of the Helsinki Stock Exchange market capital.

How I scraped my competition’s facebook group

Sup guys, in this post I’m going to show you how I scraped members from my competition’s Facebook group to engage and connect on Linkedin.

Before we get started, here’s the stack you’ll need:

Let’s get started.

  1. Click on the link above to download the FB Group Scraper Extension and unzip.
  2. Open Chrome extensions and toggle on Developer Mode.

3. Select Load Unpacked

4. This will open Finder if you’re on a Mac or […] on Windows. Locate the unzipped fb group scraper extension and upload it. This is what you should see:

5. Turn the extension on, if its off. You should extension in the toolbar.

Get Instant Updates

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6. Head on over to your competition’s facebook group.

7. Once you’re in the group, simply click on the extension. It will take a few minutes to scrape the members and will automatically download it to your computer as a csv.

8. The next step is to create a trial account on Phantombuster and utilize their LinkedIn Profile URL Finder to generate the LI urls for the members you just scraped.

9. Once you’ve generated the LI urls for the group members, go to your campaign dashboard in Orca and click on Create Campaign in the navbar.

There are four types of campaigns in Orca:

  • Search on Linkedin
  • Upload a CSV of Linkedin URLs
  • Send Linkedin URLs by Zapier
  • Send Linkedin URLs from Growlabs

For this hack, you can either upload a CSV or pass leads through Zapier.

10. Setup your sequence. I typically keep my sequences to 3–4 touches. Remember this is Linkedin… don’t be stupid and use long-ass copy in your outreach. Keep your messages short, sweet, and social. After all, Linkedin is a social networking platform. Plus, nobody likes getting spammy messages, including the sales reps sending out spammy ass emails and messages.

BLUF: don’t be that idiot that sends a paragraph long pitch in a connect or follow-up.

11. Click Next when you’re done and give your campaign a name. To keep things organized, I recommend naming your campaign the same as the fb group followed by winning at the end. Like so:

Dux-soup User Group — winning

Why winning? To give your campaign some positive vibes. 🙂

12. Publish, then sit back, pop open a can of Pringles (Sea Salt Vinegar preferred), and groove out to this playlisthttps://spoti.fi/2BOu124

Once your campaign is published, the leads will be in pending status while Orca verifies the URLs are valid. Note:make sure that your Linkedin account is connected with Orca, otherwise… all the leads will be invalid because Orca won’t be able to login to your account and verify.

Verification will start within 15–30 minutes, unless that is you’ve already ran Orca all day and it needs to rest. Yes, robots need sleep too.

Orca runs around 200 engagements per day for premium users and half that for basic users. I don’t know the exact number because we randomize it to keep your account safe from being flagged.

Don’t get flagged. Set up a automation schedule under Automation Settings in Preferences

Okay, cool. So what was the result of my scrape? Well, I managed to generate around 300+ Linkedin URLs, 230 are still pending verification. Out of the 91 profiles that I’ve engaged with, I connected with and started conversations with 52.8% …. when was the last time you saw email opens or response that high?

Better get cracking on your Linkedin game before everyone and their mothers start running social selling campaigns on Orca. There’s a shelf life to every growth tactic. Don’t be a damn laggard.

‍Source https://useorca.com/blog/blog/how-i-scraped-my-competitions-facebook-group

Sharing is caring

Loving Orca? Learn how you can save up to 100% on your subscription by sharing Orca with your friends and team members. Deets below:

When you open your dashboard you’ll see a link in the navigation bar next to the Create Campaign button with the text Share the love (save $$$).

When you click this link you’ll be taken to the referral section under Preferences. Simply copy your unique referral link from the Share thissection (highlighted in the screenshot below), and share it with the world to start

As soon as one of your friends, colleagues or followers uses your unique referral link to subscribe to Orca, both of you will get $5 off your subscription, for as long as both of you keep your subscriptions to Orca.

How can your friends use the code?

When your friend clicks on the link, they’ll be sent to the signup/login page, where they can sign up for an Orca account. After creating an account and subscribing, the discount will be applied to both of your accounts automatically.

Ta-da! Magic.

Source https://useorca.com/blog/blog/sharing-is-caring

Orca + Growlabs = Growth

I’m long overdue on this one… it’s been about month since we launched our integrations with Growlabs, a super powerful lead gen and email automation platform, and we still don’t have an announcement post, but hey, better late than never… right?

Originally, when Anson and I first set out on building Orca we envisioned a tool that could do everything from lead generation to prospecting on social and email. We didn’t like the idea of having to string together all these different sales enablement tools.

We were using Dux-soup + Massplanner to automate social engagements on Linkedin and other platforms. For cold outbound emails we were using several different tools from Yet Another Mail Merge to Mailshake. I’ve since stopped running cold email campaigns. Don’t get me wrong, I still run email campaigns, I just do it differently now, but more on that later.

Anson and I still believe in our vision, we’re just approaching it differently now. Rather than going it alone and competing with existing tools in the sales enablement space, we’re instead collaborating with other companies. This enables us to focus on what we do best, which is the social selling aspect, while enabling our partners to do what they do best, relationship management, lead generation, and email outreach.

Why did we integrate with Growlabs?

Simple. Our lead generation tool is shite, and I’ll be the first to admit it’s shite. With lead generation, you need a tool that can help you get more precise. Our tool is basic, but Growlabs’ isn’t… their audience search filters enable you to get more targeted.

Growlabs’ audience filters are broken out into five buckets; most common filters, company lists, financials, technographics and more contact details. I’m not going into details on how to use their filters, but if you’re interested, here’s a really awesome post they’ve put together: Lead Generation Filters Overview.

I just want to quickly show you how you can now automate and sequence LinkedIn profile views, connect requests, and follow ups by pushing leads from Growlabs into Orca before, or in parallel with, sending your email sequences.

We use this integration a lot at Orca. We know this is definitely something that will help your team get noticed faster without them having to manually engage leads on Linkedin.

Alright, without further adieu, here’s the webinar I did with Jeff from Growlabs. Feel free to fast forward to 5:50 for the demo on pushing leads from Growlabs to Orca.

Source https://useorca.com/blog/blog/orca-growlabs-growth

Automated Sequences on Linkedin

By now, most of us sales guys, marketers, growth hackers, whatever you want to call yourself, have come to terms with the fact that cold emails just aren’t as effective as they used to be 2–3 years ago.

It’s the truth. Open rates and replies are dropping. Sure, you can tighten up your subject line or improve the copy, but it’s still not enough.

The cat is out of the bag. I repeat. Everyone knows about email automation and everyone (and their mothers) is out cold emailing everyone.

That leaves you unnoticed by potential customers who are immune to your email sorcery.

But what if…

What if email isn’t the only way to reach potential customers and get your foot in the door?

Most of you are already using platforms like Linkedin to find leads.

Some of you even know about the “look back” and are actively engaging leads with soft social touches, namely profile visits and invites.

Many of you are doing this manually yourself or hiring interns, possibly even sales development reps, to run these engagements.

A few of you are ahead of the curve using basic tools like Dux-soup to automate some of these soft engagements.

Why it works

The concept of inbound marketing is predicated on others seeking you out. When other professionals look at your profile, it’s an invitation for you to check them out.

The trick is to get the right people to look at your profile so you can take it from there.

When you get a notification that someone looked at your Linkedin profile, you will almost always look back to see who they are. Potential customer? Investor? Competitor?

What do you think happens when you look at profiles of potential customers?

Chances are, they will look back and checkout your profile.

The more profiles you visit, the more people will look back. The more people who look back at your profile, the more likely you’ll get connected. And the more connections you make, the larger your network and opportunities to do business.

How many of you out there are sequencing soft social touches as you would with emails?

I’m willing to bet that number is very small in comparison. Meaning, now is the perfect time to start orchestrating these types of social touches on Linkedin before the word gets out and the tactic is adopted by the rest of the market.

Source https://useorca.com/blog/blog/automated-sequences-on-linkedin

Using Boolean Search on LinkedIn

Here are some ways to use Boolean logic and construct your searches:

  • Quoted searches: For an exact phrase, enclose the phrase in quotation marks. For example, type “product manager”. You can also use quotation marks if you want to find someone with a multi-word title.
  • LinkedIn search only supports standard, straight quotation marks (“). Other software or websites may use special symbols that our system does not recognize. Curly quotation marks (“), also known as smart quotes or typographer’s quotes, aren’t supported.
  • In order to optimize overall site performance, stop words such as “by”, “in”, “with”, etc. aren’t used.
  • NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. For example, “programmer NOT manager”.
  • OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. This typically broadens your search results. For example, “sales OR marketing OR advertising”.
  • AND searches: AND searches: Type the word AND (capital letters) to see results that include all items in a list. This typically limits your search results. For example, “accountant AND finance AND CPA”.
  • Note: You don’t need to use AND if your search has two or more terms, you’ll automatically see results that include all of them.
  • Parenthetical searches — To do a complex search, you can combine terms using parentheses. For example, to find people who have “VP” in their profiles, but exclude “assistant to VP” or SVPs, type VP NOT (assistant OR SVP).

When handling searches, the overall order to precedence is:

  1. Quotes [“”]
  2. Parentheses [()]
  3. NOT
  4. AND
  5. OR

Things to keep in mind:

  • The + and — operators are not officially supported by LinkedIn. Using AND in place of + and NOT in place of — makes a query much easier to read and guarantees that we’ll handle the search correctly.
  • When using NOT, AND, or OR operators, you must type them in uppercase letters.
  • Linkedin doesn’t support wildcard “*” searches.
  • Boolean search will work in the keyword field in Recruiter and Linkedin.com, and will work in the Company, title, and keyword field in Sales Navigator.

Source https://useorca.com/blog/blog/using-boolean-search-on-linkedin

Five small but impactful ways to future-proof your city

Rome wasn’t built in a day, and connectivity through the Internet of Things won’t happen overnight, either. A few cities are leading the pack with IoT implementation, but its widespread application may be easier than you think. Even small installments of IoT technology throughout a smart city can create improvements for all citizens to enjoy.

For example, every commuter has experienced the dreaded rush-hour traffic lights that seem timed to make the trip home long enough to let you watch grass grow. Cities like Pittsburgh are using smart traffic lights to lead the fight against the bumper-to-bumper schlep home and reduce carbon emissions at the same time.

 

 

Still not convinced? The IoT has also found its way into our homes through products like the Nest Learning Thermostat, the SkyBell WiFi Doorbell, and even the Kolibree Smart Toothbrush. Smart products are everywhere, and some of the more forward-thinking cities are taking note.

Here are a few ways cities have utilized technology driven by IoT connectivity to transition from the old and outdated to the latest and greatest:

Impact #1: Bring power to difficult-to-maintain areas

General Electric and IoT connectivity company Ingenu teamed up to help bring power to the Dominican Republic. While the country was once plagued by blackouts, inadequate capacity, and coverage struggles due to rough terrain, the two companies worked with the Dominican Republic’s main electricity provider, the Consorcio Energético Punta Cana-Macao (CEPM), to install more than 24,000 smart meters for power restoration and electricity reliability.

The smart meters allow two-way communication between CEPM and its end users, enabling the provider to access accurate data on energy consumption and helping to eliminate blackout periods. Because Ingenu was able to deliver a cost-effective solution that increased efficiency for the provider, significant savings were passed on to customers.

Impact #2: Solve parking dilemmas in your city

According to the United Nations, the proportion of the global population living in urban areas is expected to rise from the current 54 percent to 66 percent in 2050, even as the overall population continues to expand. For cities that are already overcrowded, failing to adopt new technologies that maximize efficiency could spell disaster.

To help solve crowding issues in Barcelona, Streetline and Cisco worked together to create smart sensors for the city’s parking spaces. These sensors were installed within the asphalt and indicate whether a particular spot is in use.

Drivers are notified of open parking spaces via the ApparkB app, and they can pay the meter through the app as well. Besides making parking far easier, the sensors also help the city manage parking patterns and real estate.

Impact #3: Power major city events

In a historic first, smart city applications are being used for Tokyo’s 2020 Olympic preparations. Through a European and Japanese partnership, the city plans to improve energy efficiency and look into sources for solar and hydrogen energy to ensure it has the capacity to support the massive energy consumption of the Olympic Games.

Large events present a good opportunity to make investments in smart technology. Major events don’t come around very often, but timely IoT adoption can ensure a city is reaping the benefits long after the crowds have packed up and gone home.

Impact #4: Create sustainable and clean communities

Just outside Denver, developers are partnering with Panasonic to build a sustainable, smart, and clean energy-fueled community called Peña Station Next. Some of the perks of the neighborhood will include self-driving shuttles, LED streetlights, solar-paneled parking garages, blanket Wi-Fi coverage, and smart parking similar to the system in Barcelona.

The homes here will include plenty of futuristic features, including transparent TVs (which can double as windows when not in use), smart kitchens (with appliances that can automate most of the cooking process), and smart street poles (which can do everything from collect traffic data to monitor weather conditions).

Impact #5: Integrate crowdsourced feedback

London has taken a collaborative approach to its smart city development, asking its own citizens to take part in the process. The Smart City Challenge, backed by the London Mayor’s Office and launched by Transport for London and IBM, was created to encourage developers and entrepreneurs to use IoT applications to solve the city’s challenges.

The winning proposal will earn a prize of £750,000, and the top 10 finalists will also take part in a mentorship program offered by the competition’s backers. The goal is to help tech entrepreneurs share their ideas while improving life for London’s residents.

More people are becoming familiar with IoT devices as they demonstrate interesting new innovations for our homes. But they’re not merely novel or curious. Applying creative new IoT technologies to the greater ecosystem of a city opens up a whole new world of possibilities that can turn challenges into opportunities.

8 WAYS TO USE YOUR PERSONAL BRANDING TO FIND MORE CLIENTS

I have used a lot of different digital marketing strategies over the years. SEO has been the fundamental one. Content marketing comes a close second. But I have also used influencer marketing, social media marketing, video marketing, affiliate marketing, pay per click advertising, email marketing. If it is “marketing” and “digital,” I have probably done it. But there is one form of marketing that does not fit neatly into the “digital” category. It is a mashup of professional, personal, social, digital, content, and whatever else. It is personal branding. Personal branding is huge.

In fаct, if you expect to succeed in any way in today’s digitally-driven world socially-connected, you have to build your personal brand.

Personal branding is not just for celebrities. It is not just for big-shot entrepreneurs, for wantrepreneur, for selfie-obsessed egotists, for everybody!

An article in Elite Daily puts it like this:

We usually consider that branding as something done only by large corporations, but everyone has a personal brand. You may fill a back office role in a large agency, but you still need personal branding. You can be an introvert who avoids other people, but you still need personal branding.

If I were to pick one form of marketing that has been crucial to my professional success, personal development, and level of achievement, I would have to say it is personal branding.

In fact, I can point to some moments when my personal brand has provided me with clients. Over the years, I have learned several super helpful tips for developing my own brand to build my customer base. My new audiences haven’t always overgrown. It takes years to build credibility and grow your influence.

Personal branding is hard that way. You cannot simply pull out a few strategies, throw some money at it, and expect it to work. Thankfully, however, some tried-and-true methods will give you a real edge. Some of them are basic (being authentic and honest), others are creative (investing in strong visuals).

All of them work. Give them a chance. Take some time, and your personal brand will be a source of customers, just as it has with me.

The tips that follow are inclined towards content. Along with your personal brand creating, you should also be using content marketing for your growth.

TIP 1: SHOW YOU ARE AN EXPERT

The number one tip for demonstrating your expertise is through long-form, rock-solid, super-helpful content. Content wins the day. It is just that simple. You have to set yourself aside in an online space, where you’re competing with other brands for the attention of your new clients.

To do this, show you’re an expert in your area.

You can do this by building your credibility by talking about the customers you have worked with, and the years you have been in the business.

But you can also communicate this more creatively through Buzzfeed-like lists and tip sheets, which can give your audience information that values in their lives.

Showing you are an expert means two things:

-being an actual expert;

-choosing a field of expertise.

Do not let number one trip you up.

Have you ever heard the words “fake it till you make it?”

There is some truth to that. If you do not feel like an expert, do not sweat it. Just act like one.

Pretty soon, you will become one (even if you do not feel it). Then, you can show you are one.

TIP 2: APPEAL TO MILLENNIALS

You cannot leave Millennials or Generation Y out of the mix when you’re building your personal brand to leverage a new audience.

Want to know why? Here is why.

Generation Y will be the number one demographic that sees and reacts to your personal brand.

One of the most critical changes you can make in your branding communication is the social media platforms you use and the kinds of content you produce. Why? Because Generation Y is the socially associated generation.

Use favorite social networks such as Snapchat and Instagram to market your personal brand. Also, develop content such as videos to grab the attention of your audience and market your expertise.

TIP 3: BE TRANSPARENT AND AUTHENTIC

One of the most important things you can do as you market your personal brand is to remain open and authentic. Case in point is entrepreneur and coach Leigh Louey-Gung, who created a strong business for himself through a process of complete honesty.

Leigh was excited about helping other entrepreneurs and created Secure Thoughts to help train them about maintaining privacy on the web. We’re marketers at the end of the day, and you’re crafting a personal story about yourself.

Remember, you always have to come through on your commitments and back up what you say to your audience. If you do not, they’ll have no problem walking away. Many of the customers I serve today came to me because some other agency scammed them. I was able to keep my promises, to maintain my integrity, and give them results.

TIP 4: INVEST IN STRONG VISUALS

I hesitate to say it, but if someone sees low-quality photos on your website, they’ll subconsciously perceive you as unprofessional or as not trustworthy.

Get on the top of the game by having high-quality photos of yourself taken for your website. Your photos and website may be your new user’s first impression of you! When I am looking for a new hire, I cannot help but base my impression of them on their LinkedIn photo.

I am trying very tough not to be biased against a drunken party or blurry profile pic, but it is hard! One of the best ways to get customers through your personal branding is to look the part!

TIP 5: INCENTIVIZE YOUR TARGET AUDIENCE

One of the quickest ways you can use your personal brand to develop your target audience is by giving something away.

And I do not mean just anything. If you can give away a particular product related to your personal brand, you have a higher chance of attracting a new audience.

Entrepreneur Magazine, for instance, highlights the case study of a women’s boutique that gave away a kimono to attract new clients.

This tactic works really well for building a personal brand. Let’s say you are building a personal brand as a copywriter. Attract clients by asking them to enter a contest by submitting their email addresses. The prize could be free copywriting for a week or copywriting for a particular project. Simple? Sure. But effective? Definitely.

TIP 6: BE KNOWN FOR SOMETHING DIFFERENT

Have you noticed a lot of people’s Twitter sounds the same? Social marketing guru. Cat lover. Coffee aficionado. If you are not intentional, your work at personal branding might not be making you known. Sounds familiar, right? There’re ways to set yourself apart, but it might feel awkward. For instance, I learned that wearing sunglasses allowed me to build my personal brand.

The people who do great at personal branding, always have one thing they are well known for. It might be weird. It might be awkward. But it makes them unforgettable!

What about face-to-face personal brand building and networking?

You must have a business card on hand that sets you apart. Think creatively, but make sure your card is simple and gives the information a new customer needs.

Try a card, for instance, that is made of a smooth paper is a die-cut or has a non-standard shape. These cards are more interesting and can give a bigger impression.

TIP 7: BUILD STRONG ONLINE RELATIONSHIPS WITH INFLUENCERS WHO CAN HELP

Even though we call it personal branding, it is not 100% personal. You cannot do this on your own. And you should not even try.

Personal branding is all about connecting with others, helping others, serving others, learning from others, getting to know others,  adding value to others.

If you inspect personal branding as a form of marketing (which it is), you have to identify what the heart of marketing is.

What is the heart of marketing?

No, it is not shouting your message to the masses. It is giving value to the right people! Some of my best customers started out as friends of friends. For instance, early in my career, I met a person at a conference. His personal behavior and \grooming left a lot to be desired.

Most people ignored this person. I spent some time with him and helped him out, doing what I could. Finally, he introduced me to more customers!

I did not realize it when I helped him the first time, but this guy was connected! And through him, I earned many more customers.

Over time, your relationships will help promote your personal brand and lead to a growing audience.

You may not be able to become best friends forever with Tim Ferriss in your first few days of personal branding. Over time, however, you will build the right connections with the right audience and get the right customers.

TIP 8: START BLOGGING

Blogging is a fantastic way to form relationships and become an expert specialist. My first blog post ever has hundreds of newsletter subscriptions, gotten over 14,000 visitors, 40+ comments,  and has introduced me to some marvelous people. Start by blogging about topics that match to your services, and will appeal to prospective customers.

Peep Laja writes a blog about conversion optimization, which is filled with blogs that help companies expand their conversion rates, and make more money. By posting quality content, Peep is viewed as a specialist on conversion optimization, which allows him generates new business and build an audience for his consultancy.

The critical question that comes up with blogging is how to drive traffic to your posts. After publishing a blog, I like to post it to Inbound, GrowthHackers, Reddit (find a subreddit for your blog niche), Hacker News, and my Twitter. You should also email each person or company you mention in the post, with a note that you have mentioned them. I also reach out to my network and send a link to the audience who I consider might find my post interesting. This usually is enough to get the ball rolling and to get some traffic to the post. Blogging takes a lot of time, mainly since you need to do it consistently, for better results. Scripted is an excellent content writing service you can use to outsource your blog post writing.

CONCLUSION

Experiment with these eight pro tips for leveraging your personal brand to find more committed, and larger target audience.

As marketers, we have to be ready to take a few risks and to be original in our approach.

You can use these tips to attract and cultivate your audience, but you will need to deliver on your content promises.

Your clients will not be pleased in the long run if you are not giving them new valuable information applicable to their products or lives that can make a difference for them.

If you are ready to start developing your audience and to attract new clients, use the tips in this article—they have worked for me as I have built my personal brand.

You will be on your way to chart a new path for your company and creating energy around your services and products.

Are you ready for an overhaul of your personal brand?

 

Source http://www.webzool.com/blog/8-ways-use-personal-branding-find-clients/

HOW TO MAKE YOUR CUSTOMERS TO RECOMMEND YOUR BRAND TO OTHERS?

Marketing your business is expensive. Coming up with client acquisition strategies that will not break the bank can be hard. Acquiring a new client can cost you seven or eight times more money than retaining your current clients.

But you can get new clients without spending much money.

Using your existing clients to help bring in new business is one of my favorite ways to do this. It may sound confused, but it is much easier than you might think.

It is all about getting original. Coming up with an acquisition policy that also supports retention is a win-win scenario for everyone involved.

Do not minimize the power of a recommendation. Research shows 84% of users say they trust recommendations from friends and family. When your brand gets recommended to someone, they’re likely to give it a shot.

But the point here is getting that initial recommendation. How do you do it?

If you have never tried to combine this strategy into your marketing plan before, do not worry. I will give you some consideration into how you can proceed.

Here is what you need to know.

PROVIDE FRIENDLY CUSTOMER SERVICE

Before you start any new marketing campaigns, analyze your brand’s culture. Begin with your customer service.

Optimizing the client experience can help you to boost not only revenue but also acquire new clients.

Recent studies showed that clients who had close cooperation with a company were likely to promote that company to others. The majority of people who experienced competitive service would not support a brand.

Being friendly costs you nothing.

Just make sure your customer service representatives and managers and are all on the same page. If you are dealing with clients face-to-face, you need to train your staff to smile.

Be positive. Ask your clients how their day is going. Try to have real connections with your clients.

Even if you are talking to people over the phone or online, the tone of your voice will transfer your attitude.

Do not sigh or take deep breaths of frustration. Do not be standoffish or monotone. Speak in a friendly voice which is energetic and welcoming.

Even smiling when you are talking on the phone can help make the tone of your voice sound more confident.

Employing this strategy is a no-brainer. This is not something you can measure, but when your existing clients have a positive experience with your company, they will be happy to tell their family and friends about it.

Before you know it, new clients will be walking through your doors. If you approach them in the same way, they will recommend your brand to others as well.

RESPOND TO CLIENT INQUIRIES AS FAST AS POSSIBLE

Let’s continue discussing customer service. In addition to providing friendly care during daily interactions, your support team needs to go the extra mile when clients have problems or questions.

It is easy to get frustrated with a disgruntled customer. Even if you think they’re in the wrong, treat them with respect, and make them feel as though they’re right.

Do not make clients wait to hear back from a customer service representative. This is something you need to remember no matter where you are conducting business.

If you have a brick-and-mortar location, do not make your clients wait to speak to a manager. Get someone right away. When taking calls over the phone, do not put your clients on hold for too long.

Even if you are taking client inquiries online via email or through your website’s platform, emphasize responding right away.

Have a look at these numbers, and just let that drain in for a moment.

Clients who received a fast but ineffective response were more likely to recommend a brand that clients who received a slow but satisfactory solution.

Just because you solve a client’s problem does not mean they will advise you to others if you took too long to complete it.

But if you offer a fast response, clients are still willing to recommend your brand even if you did not provide a solution.

COME UP WITH A REFERRAL PROGRAM

Some people will be willing to advise your brand only if they can get something in return. Can you blame them?

Clients love getting free stuff and discounts. Come up with a client referral program that rewards your current clients for spreading the word about your company.

One of the best customer referral programs I have seen is from Uber.

Here is how their program works. The client who sends the referral gets credit, and the new client also gets credit.

The rewards vary depending on time and the city, but here is an example of a $20 program:

It is a major success.

With this example, the client acquisition cost is $40. Uber is paying $20 to two clients.

Clients who use the service at least once per week spend about $94 per month on this platform. Uber holds 25% of that.

So in less than 1-2 months, the customer acquisition cost already pays for itself. It is a great strategy and increases the lifetime value of a client.

Once a new client joins, they’re likely to refer their friends as well as to try to keep getting discounts. It may seem like much money, but as you can notice from the numbers I just went through, it is well worth it.

If your referral program is worth only a few bucks, it will not get your clients excited. How much effort do you suppose them to put into a referral if you are giving them something like $7 or maybe 10% in return?

Same goes for the new client who is receiving the recommendation. But offering a $20 credit could be sufficient to get a free product or, in the case with Uber, a free ride.

Find a way to apply this idea to your company. Based on Uber’s rapid growth since inception, I am sure it’ll work for you as well.

CELEBRATE MILESTONES WITH YOUR CUSTOMERS

It is necessary to get to know your clients. Do not treat them as faceless and nameless people.

Talk to them. Find out why they’re spending money at your store. For instance, let’s say you own a restaurant. When a client comes in and places a huge order, ask them if it’ is for a special occasion.

Do step forward to make them feel like you care. Maybe they are celebrating an anniversary or a birthday party. If the order is big, you could try to offer to give them a discount or free delivery.

Half of the clients who talk about brands on social media when posting about a life milestone do so to advise the brand to others.

I realize it isn’t always easy to find out information about milestones in a client’s life, especially if you’re operating an e-commerce business.

But whenever it is applicable, try your best to get as much information as possible about the purchase. This also links back to the discussion about friendly customer service.

The relevance and importance of this marketing features will depend on the industry, of course. But you can still come up with smart ways to incorporate this marketing policy into your business.

For instance, let’s say you sell clothing. A group of women comes into your shop and starts trying on expensive dresses. Teach your sales team to ask, “Is it for a special occasion?”

If you discover one of the women just got involved, do whatever you can to make them feel special without compromising your profit margins.

Based on the data I just presented to you, this will increase the chances of those clients advising your brand to people on social media.

Even if they do not officially recommend your business, look at some of the other best responses on that list:

-receive discounts;

-show brand preference;

-thank the brand.

All these posts are still positive presentation for your company. As a result, their friends and family will be more likely to try your services or products.

Here are some of the most general life events that cause clients to recommend a brand on social media:

Be aware of this if you are in an industry where these types of milestones are relevant to your business.

PROMOTE USER-GENERATED CONTENT (UGC)

Now, it is time to consider outside the box and get productive.

Running promotions that encourage UGC is a great way to improve your business.

Why?

It will not cost you much money to achieve this. UGC will not take too much time on your end, and it demands very minimal effort.

But the results can be very satisfying.

With UGC, your clients will not officially be promoting your business. However, the brand exposure you will be generating is just as effective as a recommendation.

Take a look at how user-generated content influences online shoppers:

There are loads of ways you can approach this. One of my favorites is organizing contests on social media.

Use Facebook or Instagram as a marketing channel to run one of these contests. Have your clients upload videos and photos that promote your services or products.

At a specified deadline, pick the post with the most comments or likes, and award them a prize. If you make the prize worth it, you will get a high participation rate from your followers.

As a result, your brand will be presented to people who follow the clients participating in the contest. This recommends your brand to a new audience.

You can even dedicate a section of your website to user-generated content.

Let clients share stories or upload videos about their experiences with your company. It will help you get new clients in the door without crippling your marketing budget.

ENCOURAGE CLIENTS TO REVIEW YOUR BUSINESS

You can support your company in many different ways, including writing about your service or product. But nothing is viewed as trustworthy as an online review from a customer.

You will tell people your business is excellent. Customers know you will not willingly share damaging information about your brand.

Information on your website can be not enough for you to get a new client. But client reviews increase the chances of a new client buying from your brand:

Make sure your brand has a profile set up on as many review websites as possible. In addition to allowing reviews directly on your website, let your clients review your business on platforms like:

-Facebook;

-Yelp;

-Trip Advisor;

-Google Reviews.

The more platforms you are on, the higher your character will be. Some users trust reviews on some websites more than others.

Research shows the two most trusted review websites are the Better Business Bureau and Google. Just having an account on Yelp is not enough.

Now you need to find ways to get your existing clients to write reviews. Ask them directly. After they complete a purchasing, nicely ask them to write a review online.

Or you could go another way and give them an excuse. You can offer some promotion or a discount if they write a review for your brand online.

Just make sure you are not soliciting good reviews. Make it clear you are just asking for a review, and hope it is a good one.

CONCLUSION

To keep client acquisition costs low, you need to come up with some creative marketing strategy. Making detailed changes to the ways your business operates can get your existing clients to recommend your brand to others. Start with easy things like customer service. Always be friendly, and respond to client inquiries ASAP. Create a client referral program that rewards your current clients for recommending you as well as your new clients for trying your brand out.

Help your clients celebrate significant milestones and events in their lives. Encourage USG, and make it simple for your clients to review your business online. If you follow these tips, your current clients will be recommending your business to new ones, expanding your customer base.

How are you leveraging recommendations from your existing clients to keep your customer acquisition costs low?

 

Source http://www.webzool.com/blog/make-customers-recommend-brand-others/

WHY QUORA AND GOODREADS ARE BETTER SOLUTIONS FOR SOCIAL MEDIA?

Social media is not going away anytime soon. We are as connected to our mobile devices as ever, for worse or for better. The days of Facebook’s dominance aren`t over. However, we see a new generation of players that end up either crashing or flourishing into the next Snapchat or Instagram. For users, new social media offers an avenue for self-expression, personal branding, and global networking.

Every day more and more businesses involve in social media marketing, but many forget a vital component for success: identifying the correct channels to invest. It is a beneficial way to build influential brand ambassadors via a massive network of influencers. However, it lacks the more personalized vibe of a smaller social gathering. After all, your business is one of a kind— perhaps even in a niche community. Want to drill down to the exact audience that shares your passions, opinions, and ideas? How about a niche platform? Major social networks often lack the exclusivity gap. To fill that niche-specific networks have cropped up and are becoming an increasingly important part of an effective social media strategy.

Niche social networks can be seen as the icing on top of the cake—also known as your existing social media strategy. They aren`t a necessary component, but they provide marketing value to complement more massive referral marketing program goals—mainly interacting with highly targeted groups of potential influencers. Niche networks make it easy for brands to engage directly with their target audiences. By investing resources into niche networks, brands can examine marketing attempts in a few ways:

– target users who fit the perfect customer profile

– provide insights into more inclusive strategies that may prove fruitful on the major social networks

– work to deepen relationships with current customers

– research the language, attitudes, and wants of prospects to learn if they are likely to engage with a brand

 

QUORA

Before we connected to our first friends on Facebook, we discussed pop culture, current affairs, and asked for help on forums. Take a look at the broad reach and massive user numbers on forums such as Quora. You will see that the public’s thirst for collective knowledge and wisdom remains unquenchable. Quora gained quick traction with the simple idea of creating a Q&A platform with a mission to share and grow the world’s knowledge.

Each social network has a different purpose they aim at serving. However, the primary goal is to “connect the world.” Quora does connect the world and more: it lets you query anyone about anything. Quora is a platform entirely for the sharing of knowledge. Quora’s format is question-and-answer, where you follow the topics you’re interested in. You can submit answers if you identify yourself as an expert when you create your profile. Users can “upvote” or “downvote” answers, making it so that those reading and using the feed decide on the precise answer. The social media platform has an altruistic aspect to it — users are strangers who want to help each other and provide the community with correct answers.

Quora is not different from other social media sites. Quora is also nothing without audience engagement like any other website. It`s up to the users who create a specific image of the website in mind of the other prospective users. It is tough being a “nobody” in any industry, but networking with the smartest and most famous of the bunch is an excellent way to increase your visibility. Quora provides you with the opportunity to connect with specialists—not only on Quora but also on their social network, depending on how many of their social networks they attached to their profile.

For marketers, Quora is a great way to find out what issues are puzzling current and potential user base. Use this information to plan the direction of future content. By answering Quora questions related to your industry, you can demonstrate your expertise in the space and improve your company’s brand image. Most importantly, you can influence people to start thinking about the problem in a new way—one that considers your product niche.

All of this can make discussion forums such as Quora great places to go for in-depth customer research and brutally honest opinions. These networks can be excellent resources for market research. Done right, you can also advertise on them, though you’ll need to be careful to keep your ads and posts separate. What more would you demand out of a social network that lets you waste time productively?

 

GOODREADS

Imagine there is a network devoted to the kind of products or services you provide, such a network could be a great place to engage with your audience and build brand awareness. There are such networks called interest-based networks. They take a more targeted approach than the big social networks do by connecting with others around a shared interest or hobby. While there are groups and forums on other networks devoted to these interests, focusing completely on a single area of interest enables these networks to deliver an experience tailor-made for the wants and needs of the people and communities sharing that interest.

Goodreads is the great example of one of these niche social media platforms. There readers share their favorite books with other users, join reading groups, and connect with their favorite authors. Goodreads allows members to connect with fellow readers and share reviews and suggestions on what’s hot in the literary world. As it is a social network, it`ll work better when you connect to people with similar reading interests. Goodreads has elements of other social networking platforms. For readers, Goodreads brings the advantages common throughout social media: building communities, reducing isolation, and connecting people who would otherwise never meet.  Its members post books they read, books they are currently reading, and books they want to read. Members “follow” and “friend” each other, are notified of new postings, and gather to form book clubs according to the book genres.

What Goodreads has to teach other entrepreneurs are not the specific forms as much as the values that should drive these forms. They are the strengthened producer-consumer connection, the consumer as a producer, an emphasis on craft, and a breakdown of economic hierarchies. If your customers and social audience share a common interest, an interest-based network can be a good place to keep up with current trends among fans of your industry or its products.

Only you can decide which of the various social media networks out there is right for you and your business, but those we listed can be tailored to almost any business and are worth your social media budget.

 

Source http://www.webzool.com/blog/why-quora-and-goodreads-are-better-solutions-for-social-media/

18 STRATEGIES TO MAKE FACEBOOK ADVERTISING LIKE A PRO

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

The sheer volume of users alone makes Facebook a digital marketer’s playground.

When it comes to Facebook advertising, I could speak about a list of done-to-death conventional techniques.

And most are still quite useful.

Below are 18 advanced Facebook advertising techniques you probably did not know about but should most definitely try.

1. USING “PAGES TO WATCH”

Facebook has a pretty great feature called “Pages to Watch.”

It is not something we use for marketing directly, but it can provide some useful insights to assist you in your marketing.

Long story short, you can gather a list of pages you are interested in along with analytics.

Just add pages from brands which are relevant to your industry and have a robust Facebook presence.

This is useful because you can see which posts are the most and least engaging. In turn, you can use this information when deciding what to post on your page.

2. POST IMAGES VIA INSTAGRAM

Here is a sneaky little tactic I stumbled upon.

Instead of posting pictures directly on Facebook, post them via Instagram.

Why?

A study from Buzzsumo found that “pictures posted via Instagram get 23% more engagement.”

And that makes sense, considering the insane level of engagement Instagram receives.

Engagement with brands on Instagram is ten times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

In theory, following this simple step can net you nearly a quarter more engagement than merely posting directly on Facebook.

3. FORGET THE HASHTAGS

 

Hashtags are useful in certain situations.

In fact, they are quite beneficial on networks such as Instagram and Twitter.

But not so much on Facebook.

The same study from Buzzsumo found that posts with hashtags received less engagement than posts without.

Not only does this save time, but you will also get more bang for your buck with every piece of content you post.

Think of it as a mini-hack.

4. POST BETWEEN 10 P.M. AND MIDNIGHT LOCAL TIME

I am sure you already know that timing is essential on social media.

Even if you post a masterpiece, it will have only a marginal impact if your audience never actually sees it.

It will get shuffled to the bottom of their feeds.

From my experience, the ideal time to post is between 10 p.m. and midnight local time.

There are 2 main reasons why.

First, there are fewer people posting content, and that means more visibility and less competition.

Second, there are enough people still awake and active on Facebook to make it worth your time.

Stick with this 2-hour window, and you should be great.

5. USING “AUDIENCE INSIGHTS”

The “Audience Insights” feature is perfect for helping me get a detailed snapshot of my audience so I can cater to them more efficiently and create relevant content based on their interests.

And relevancy is essential because it ultimately maximizes your impact and increases your ROI.

You can get information on:

  • Age
  • Gender
  • Lifestyle
  • Education level
  • Job title

But this’s just the tip of the iceberg.

The data you generate from this can spill over into other elements of your overall marketing campaign.

6. WORK VIDEO INTO YOUR CORE STRATEGY

I think we can all agree that videos are huge at the moment.

The exciting thing is that video accounts for only 3% of all content on Facebook.

I found that number to be astonishingly low.

But it also presents a great opportunity.

Posting plenty of high-quality video content lets you grab the low-hanging fruit many of your competitors appear to be missing out on.

This leads me to my next point.

7. DIRECTLY EMBED VIDEOS

Considering YouTube is so vast, your first instinct may be to insert YouTube videos into your posts.

But that is the wrong move.

That is because directly embedded Facebook videos get a lot more engagement than YouTube embedded videos.

Just look at how much the total quantity of interactions from direct embedding dominates the number of those embedded with YouTube.

Keep it in mind moving forward, and your engagement levels will increase considerably.

8. “CROWDSOURCE” YOUR BUSINESS DECISIONS

You are probably familiar with the term “crowdfunding,” where capital is raised with contributions of a large number of people.

You can implement a similar concept to Facebook with “crowdsourcing” key decisions.

Below are some examples:

  • Ask your audience to choose your brand’s new logo
  • Ask which new background to use for your Facebook profile

This is cool because:

  1. a) it lets your audience know you are genuinely interested in their opinions, and
  2. b) it is a natural catalyst for engagement.

The easiest way to crowdsource is to create polls in which people can vote.

9. KEEP POSTS UNDER 150 CHARACTERS IN LENGTH

Less is best regarding Facebook character count.

In fact, I recommend treating it like Twitter—use a max of 150 characters.

Why?

It is simple. Shorter Facebook posts receive far more engagement than longer ones.

Posts with 50 characters or fewer than 50 receive the most interactions, and the number of interactions slowly decreases as more characters are added.

In other words, keep it short and sweet.

10. ADD CALL TO ACTION BUTTONS TO YOUR FACEBOOK ADS

The average advertising click-through rate on Facebook is 0.9%.

But adding a CTA(Call to Action) button can increase your click-through rate by 2.85 times.

Just think of the long-term effect this can have on your campaign.

11. USING “FACEBOOK GROUPS” FOR COMMUNITY BUILDING

Groups are an essential component of brand building.

But one resource I think that many marketers are failing to capitalize on is “Facebook Groups.”

It is a lot like LinkedIn Groups where you create a specific group based around a critical topic of interest (usually your niche).

This is beneficial for several different reasons:

  • It strengthens your relationships
  • It helps you build new ones
  • It makes brand equity
  • It facilitates interaction
  • You can gain valuable intel

12. PIN YOUR MOST EPIC POST

Another very useful feature that I recommend is the option to “pin” posts at the top of your timeline.

By that way, users see your best content once they land on your page.

It is kind of like putting your best foot forward, which hearkens back to the halo effect.

I suggest looking over your timeline and finding the highest quality post that received the most engagement and “pinning” it to the top.

13. A/B TEST YOUR ADS WITH QWAYA

I will not start a long-winded discussion of how much I love A/B testing.

However, that it is your ticket to maximize conversions and for cleaning up any general inefficiencies.

But how can you perform A/B testing on Facebook?

I advise using Qwaya which is a great Facebook ad manager that will help you take things to the next level.

If you are funneling a considerable amount of money into Facebook ads, this tool is a must for sure.

14. USE PLENTY OF “QUESTION” POSTS

You do not have to be a rocket scientist to figure out that “question” posts are ideal for generating interactions.

It is probably because people like to get in on the action and have their voices heard, so I suggest using this quite a bit.

15. STICK WITH ARTICLES BETWEEN 1K AND 3K WORDS

Long-form content plays best on Facebook. Particularly, posts between 1,000 and 3,000 words are ideal.

Nevertheless, you do not want to go any further than 3,000, considering the fact there’s a notable decrease in the number of interactions.

16. UNDERSTAND THE PSYCHOLOGY OF COLOR

According to a study, 90% of all split-second judgments that we make about a product are a result of the product’s color. If you extend this statistic into the realm of advertising, you will quickly realize that the colors you choose for your ads can make or break a campaign. Consider these science-backed observations regarding the consumers’ response to different colors.

  •    Older individuals more heavily favor blue, purple and green. On the other hand, younger people tend to prefer yellow, orange and red.
  •    According to a poll, comparing results from 232 consumers across 22 countries, orange is the most disliked color, with yellow, purple and brown following closely behind.
  •    Red is the most attention-grabbing colors

While you should use this data to improve the visual attraction of your ads, do not forget that these statements are generalizations. “One size fits all,” does not exist and the greatest factor in the success of your chosen color scheme is whether or not it complements what you’re trying to sell.

17. STAND OUT IN THE NEWSFEED

Although you do not want to use creatives which stand out for the sole intention of standing out, there are a number of methods to stand out in the newsfeed. Try to use contrasting colors.  When you create an ad, make sure that whatever colors you use contrast one another because that catches people’s attention. Video ads or gifs can also be used to grab people’s attention because they move. If you convey the marketing message while making it a little flashy, but still on brand, that is great. If you are running an image in the newsfeed and it does not stand out, you are probably going to have trouble because it is going to blend in with everything else.

18. SPARK EMOTION

The next essential thing to remember when you are creating your Facebook ads is that people are emotional creatures, not logical ones.

  • Instead of focusing on logistics and data, focus on emotion.
  • Tell consumers about the benefits they are going to receive.
  • Tell them about how your service or product will change their lives.
  • Find the pain point they’re struggling with, and press on it until they’re willing to pay the money to purchase whatever you are selling.

Another point to keep in mind with regards to sparking emotion is that people relate more actively to human faces than they do to any other image.

CONCLUSION

Having an active social media presence is an effective way to promote your brand at little to no cost. But if you want to take your social media marketing strategy to the next level, you should be running Facebook ads like a pro.

These ads are perfect because Facebook offers tools specific for lead generation.

They are easy to set up as well. Just follow this guide as a reference to steer you in the right direction.

I think Facebook gets overlooked these days sometimes because it has become the old man of social media platforms.

By this I mean there are always newer, hipper networks popping up.

But Facebook is not going anywhere anytime soon.

In fact, it is on track to reach three billion users within the next couple of years. That is pretty insane when you think about it.

By going beyond the basics and diving into deep, you can find some true potential for high-quality leads.

And by following the correct formula, you can cash in on a large number of those leads and convert them into customers.

Source http://www.webzool.com/blog/18-strategies-make-facebook-advertising-like-pro/

19 TIPS FOR NAMING YOUR COMPANY

Entrepreneurs worry so much over a number of other details as they get started and then leave one of the most critical aspects as an afterthought which is the brand name.

Naming your startup may seem minor, but it is actually one of the most important and undervalued aspects of your company. This name will be attached to your company image for years to come. Therefore, you need to get it right from the beginning.

The sad truth is that the right name can make all the difference when it comes to propelling a company to success, rather than just slogging on.

Names are quite powerful. Each one has a distinct difference. So, get the name right, and you get branding as a by-product of your advertising.

Below are 19 valuable tips to consider when determining a business name:

  1. START WITH YOUR BRAND PROMISE

It is essential to know what your brand stands for before you pick your name. Your brand promise is not what your product or service does. It is the more profound emotional connection it should have with your users. It is the way your brand should make your customers feel.

2. KEEP IT SHORT

The name of your company should roll off the tongue.

People should not have to take a breath midway through saying your brand name out loud. Just think about some of the worldwide dominating brands such as Nike, Apple, Walmart.

Your business should not sound like a sentence. Sure, in some instances, two words might be appropriate.

But most importantly, bear in mind that keeping the name short will make it easier for customers to remember it, which will help you a lot with your marketing campaigns.

3. MAKE SURE IT IS EASY TO SPELL

Put yourself into the shoes of consumers.

Let’s says they hear your company name somewhere. Whether it is on TV, the radio, or in a conversation. Next, they search for it online, but cannot find you because they do not know the spelling because it is too complicated.

Stick with names which are spelled exactly the same as how they sound.

Even if they see your oddly spelled company name written somewhere, they may forget how to spell it when they look for it.

Do not do anything weird, like using the number 8 to replace the “ate” sound or use the letter “Z” in a place where you should have an “S.”

4. BE EVOCATIVE, NOT DESCRIPTIVE

Descriptive names like YouSendIt are fine, especially when you are first starting out. While a descriptive name can help your product get discovered in search marketing, ultimately, such a name will probably limit your business. If you have taken over the world-sized ambitions, follow the Apple model. In a world of Microsoft and IBM, Apple’s more abstract name allowed them to move from computers to phones and music players without consumers balking. It has brand extensibility. But Apple is not just a random name plucked from the dictionary. It evokes important symbols of human development. It is the fruit of the tree of knowledge in the Bible and the object that fell on Isaac Newton’s head, inspiring the theory of gravity.  And it had personal significance for Steve Jobs from his days living on an apple orchard commune.

5. USE A REAL WORD

It will be tempting, when faced with the difficulty of securing URLs and trademarks, to make your life easy by making up or misspelling a word. My advice is, do not do it. You are just making things harder for your potential customers to pronounce it, spell it and remember it.

In general, people prefer the familiar. By taking familiar words and applying them in unconventional ways, a name will stand out.

6. CONSIDER THE CONTEXT

Company names are like baby names. When it is still in the womb, tell people a name you are considering, and they may have an emotional reaction based on their own experience: “I had a horrible boss named Alex.” But add context in the form of an adorable, tiny human being: “Oh, he looks like Alex.”

It is the same with your company name. Even when you are at the stage of presenting options to the other decision-makers, do not just show naked words.  Put the name in context. Design a logo and mock it up on business letterhead or a web page. Seeing the name in action makes it easier to envision.

A great example is Square. The word hardly suggests forward thinking on its own. But in the context of a nice, square-shaped gadget that has changed how small businesses accept payment, it is perfect.

7. MAKE IT CATCHY

Your company name needs to resonate with consumers. It should not be forgettable.

Even though you are in the early stages of your startup, you should always be looking towards the future and thinking about potential marketing campaigns.

How will this brand name fit with your campaigns? Will it be easy to come up with a company slogan that flows well with the name?

You cannot pre-determine whether something will be catchy or not, and there is not a tool that can help you with this. Yet you can still figure it out based on your gut feeling and feedback of others.

8. CHECK THE DOMAIN NAME

So you think you are ready to settle on a name.

Next, use an online tool, such as GoDaddy to see if the domain is available:

Businesses often make this mistake. A company settles on a name, but someone already has the .com domain. But instead of trying to purchase it, they decide to use another extension, such as “.biz,” “.net,” or “.org.”

Doing that is not recommended. Consumers have grown accustomed to associating “.com” domains with established and credible businesses.

But that also does not mean you should make your domain different from the name of your startup to secure a .com domain.

I suggest that if your domain name is taken and you cannot purchase it, try to find a different name for your company.

9. KEEP YOUR LOGO IN MIND

Your business name will be tied to all your marketing steps. So, keep your logo design in mind as well.

Different color schemes can impact sales. That is because visuals are processed faster than words.  Consumers will remember a name if the logo is memorable.

Think about McDonald’s “M” golden arches which are iconic.

How will your company name translate to your logo and will it be recognizable? Ask yourself this when coming up with a name.

10. BE ORIGINAL

If you want your brand to be unique, your name needs to be memorable and stand out from the crowd.

Do your best to avoid common names such as “Ben’s Repair.”

How many repairs out there do you think have that name? I can bet that there is more than just a handful.

You want your name to stand on its own, without any confusion or association with other companies.

11. RESEARCH SOCIAL MEDIA PROFILES

This is similar to the domain name search.

You want your branding to be consistent across all your marketing channels. See if specific social media handles are taken.

Having different social media handles on each platform will confuse your customers. It will complicate your efforts to build brand awareness for your new business.

If your name is available on all social media platforms except for one, reach out to the user and see whether you can buy it from them, or consider coming up with a new name.

12. DO TRADEMARK RESEARCH

You do not want someone else to be able to steal your name.

Search USPTO.gov to see whether you can trademark it.

This website provides the information and resources you need to know about existing trademarks and the application process for your trademark.

13. TAKE ADVANTAGE OF BRAINSTORMING TOOLS

If you are stuck on a name, you can use technology to get help.

Use tools such as NameMesh, Namium or Shopify to come up with a unique domain name based on specific themes. These business name generators help you come up with ideas while checking for domain availability at the same time.

14. ASK FOR FEEDBACK

You do not have to struggle alone naming your company.

Sure, you can come up with some ideas and ultimately have the final say. But if you have got partners or a team, make it a group discussion and write down your ideas. Then, narrow the list down to 5 or 10 names.

Then reach out to your family and friends. See what they think. If one name by far stands out from the crowd based on that feedback, you should consider it more than the others.

15. HAVE A THICK SKIN 

Some people will hate the name you choose. There will always be a loud minority of haters. You have to accept their right to criticize. Plus, you can still be amused by the inevitable charge of obscenity.

16. IT IS NOT A DEMOCRACY

Choosing a brand name is not a democratic process. With no harsh rules for success, names will always be subjective. Getting a consensus will be hard, so keep your creative and approval teams as small as possible. But once you have picked your name, get everyone on board.

17. DO NOT REBRAND UNLESS YOU HAVE TO 

If you are choosing your first name, this is one last warning to get it right the first time. If you are thinking of re-naming your company, think hard. Re-naming is a messy and expensive process. Some of your customers will not like it, which is understandable as name changes are for the company’s benefit, not for the customer’s. Even if you are thinking about changing your logo, you should challenge yourself to prove that it is necessary.

18. DO NOT DRIVE YOURSELF CRAZY

Picking a name is essential. But do not let it consume your life.

It should not turn into a 6-month project. If you take time for working things out, you will be just fine.

Will the name be perfect? Maybe not. But what is?

Do not keep second-guessing yourself. Go with it if you are sure about the followings:

  •    all the pieces line up
  •    the domain is available
  •    the feedback is good
  •    nobody has the social media handles
  •    you can trademark it.

19. MAKE SURE YOU ARE HAPPY WITH IT

The name of your business will be something you hear, write, say, and think about all the time.

If you do not like the name, do not use it. This startup is your baby. You would not name your baby something you do not like, right?

The same concept applies here. Otherwise, you will regret it, and that could impact your behavior and the way you run the business moving forward.

CONCLUSION

What is in the brand name? More than you think.

The name of your company will be your new identity. Do not approach this task haphazardly.

Whether you are struggling to come up with a name or you, have a name in mind, but you’re unsure how to proceed, use this guide to help you finalize the decision.

It is better to take the time and be sure of it now as opposed to trying to rename your business in the future.

Source http://www.webzool.com/blog/19-tips-naming-company/

10 WAYS HOW EXPLAINER VIDEOS CAN BOOST SALES

The objective of every business is to sell more. In the competitive business environment, many small and large business owners are continually facing a common dilemma – to improve their business sales. Their usual step to this is to spend more for AdWords, or they’re spending more time performing SEO, in their attempt to increase website traffic for their business.

However, there is a new and perfect sales strategy which will allow you to increase your business sales. So then, a well-placed explainer video might be worth considering if increasing conversions and sales is on your to-do list.

Here are 10 ways how explainer videos can increase your sales:

1. ENGAGES THE VIEWER

There is a philosophy that the audience should be involved in the sales process. Engagement measures the extent to which a viewer has a meaningful brand experience. An explainer video engages the client immediately. Studies show if a customer isn’t interested within eight seconds, they’ll navigate away from the page. While customers may be disinterested in a great deal of dull text, animated explainer videos captivate customers.

2. EASY TO UNDERSTAND

Text can be interpreted in many ways which means that your audience may miss your main selling points. However, you tell a story there’s no confusion because videos tend to create less clutter than straight copy and stagnant photos. An explainer video will take the guesswork out of explaining what is you are offering.

3. EXPLAINER VIDEOS ARE THE NEW USER MANUALS

Text can easily be misread and misunderstood. But an explainer video only can replace your boring text manual and a talkative salesperson.

Explainer video provides its audience with a clear and meaningful idea of your business and website. It is equivalent of a face-to-face business demonstration. In a simple sentence, we can tell ‘Explainer videos are your next sales team.’

4. MAKE YOUR SALES PITCH MEMORABLE

Explainer videos can be used for sales inducting, presentations and training staff, or even as components for educational slideshows, to live up all the information you are conveying to potential customers or imparting to your pupils and students.

Imagine, when a dreaded PowerPoint comes out in a sales meet (Death by PowerPoint) if a 60-second explainer video that gets your message over in a fun and engaging way. It will leave your prospects wanting more and understand what your product or service is all about. So you do not only get the online benefits but also maximize usage by using in sales meetings.

5. GENERATES HIGH TRAFFIC

Explainer videos engage your viewers and urge them to remain on your website for a longer. Explainer video helps minimize visitors’ confusion and answers questions they have about your company. Also, explainer video has the power to keep your web traffic on your site for longer and reduce bounce rates (i.e., the rate at which users move away from your site).

Once viewers finish watching the video, they’re more likely to take the next step. This is why it is essential that your explainer videos offer up what the next step is, such as buying from you, registering for your e-newsletter, or picking up the phone to give you a call.

6. UP THE INTEREST LEVEL IN YOUR SERVICE OR PRODUCT

Explainer videos tell your viewer, why you love selling the service or products, what is your passion or your drive for selling the product. Also, explainer video tells them why people want or need your item or service to up their interest level.

All else, explainer videos are perfect for creating interest and being shared. They’re evergreen and go on and on being viewed and converting leads into sales consistently.

7. EXPLAINER VIDEOS ARE SHAREABLE

The great thing about explainer videos is that because they’re often entertaining and engaging people share them too. This means that people start spreading your content via a platform such as Facebook, Twitter, and YouTube. When a viewer shares your explainer video, it increases your chances of making another sale.

8. RELATES TO YOUR CUSTOMER

Explainer videos answer the viewers main query “Why Should I buy this?“ with a relatable storyline. Displaying your product/service benefits with a real-life situation or a story in a video can be powerful. Because when consumers can relate to the service or product being offered, they can see a real need or want for buying it.

9. IT IS AN ELEVATOR PITCH

An elevator pitch is a short, 35-60 second introduction to your company that focuses on the value you offer to the viewer. According to a research, if you simulate the auditory and visual senses, you increase your viewers understanding of your pitch by 75%.

You can use your pitch to accomplish three critical tasks such as Raising Money, Building Trust, Acquiring Customers. However, many sales interactions occur in the virtual environment, so making your elevator pitch a video is a key to standing out from the crowd, sharing more information in a shorter period, and snagging those critical initial customers.

10. Adds Personality to your Business

The old phrase that ‘People Buy from People’ is still correct.  Customers will buy from the company that they like more. Using an explainer video allows customers to see not only products but also personalities.

In online businesses, mainly, demand because of the lack of a face behind the website can put people off. An explainer video can reflect your personality and make web visitors feel they have not come to a virtual equivalent of an empty shop.

Source http://www.webzool.com/blog/10-ways-explainer-videos-can-boost-sales/

HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN?

Email is not going anywhere. There are 3.8 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you are trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media it offers 17% higher conversion. The secret to success is making every single email count. Email not only converts better than the most popular social media platforms but also people spend up to 17% more when they make a purchase.

The cost? Email marketing is also super-affordable, which makes it great for small businesses. And this means that, even if a campaign bombs, the marketer is not in trouble. In comparison, given their high spend, failed advertising campaigns using direct mail, print advertising, radio and TV can be disastrous.

But just sending an email message promoting your business is not enough. Consumers are inundated with a ton of promotional emails every day, and most get deleted without ever being read. That is why you need to make sure your emails will stand out through the noise.

So, where do you start and what can you do to be successful with your first email campaign? Let’s jump into it: Here is how to launch your first email marketing campaign and boost engagement for your company and its sales.

BUILD YOUR EMAIL LIST

To have a successful email marketing campaign, you will need people to email. That is why you have to build up your email list to be a money maker for your business. Having an email list enables you to have a lot of qualified leads at your fingertips, and you can email them any time you want to promote your company. But how do you get people signed up?

Using a nonintrusive, exit-intent popup on your site is a great, attention-grabbing tactic to get more email subscribers. Offering an incentive in your pop-up will convince users to hit that subscribe button, so consider offering a discount or another freebie in exchange for a prospective customer’s email address. Building a substantial email list is the backbone of any successful email campaign.

CHOOSE AN EMAIL MARKETING SERVICE PROVIDER

Once you have built up your email list and gotten tons of users ready for you to send a message, it is time to get your email campaign in motion. Using Gmail or Outlook is strongly discouraged for sending bulk emails. That is why you need to choose an email marketing service provider. Some great options are Constant Contact, MailChimp or ConvertKit.

By using an email service provider, you will get many benefits, including the ability to send bulk emails and manage your email database, campaign-management services, and customizable email templates. You will also be able to ensure you are compliant with CAN-SPAM laws.

DEFINE THE GOAL OF YOUR CAMPAIGN

Before you send out any emails, you should figure out why you are sending out the emails in the first place. Not defining a focus for your email marketing campaign will make that campaign appear all over the place, and confuse readers. So what is the goal of your campaign? Typical goals include:

  •    Promoting products or announcing a sale
  •    Educating users about your product/niche
  •    Increasing engagement on your blog/social media
  •    Upselling customers

Pinkberry’s goal with the following email campaign was to target its “inactive” users with a surprise incentive to return:

Remember: Not only you must decide “why?” but also “whom?” Will you be sending this campaign to consumers who have already purchased, users who have never bought or everyone on your email list? How you design your emails depends on what you want from your campaign, so determine your goal and plan your campaign around it.

CRAFT YOUR EMAIL

After you decide what type of email marketing campaign you are gonna launch, start crafting the email. The first tip is to produce a catchy subject line that will grab attention and make people want to open your email. You can use a free tool like CoSchedule’s Email Subject Line Tester to see whether your subject line makes the grade or not.

Other tips which will get your emails opened include personalizing them to each user; people will pay closer attention if you say their name. Designing an eye-catching email with a good mixture of images and text is also essential. Design experts usually recommend that emails employ a 60/40 text-to-image ratio.

Finally, when writing a copy for your email campaign, keep it snappy and short and show some personality because you want to get your point across without boring the readers by making them scroll through a long email to find out what you are talking about. You should focus on content which shows readers how they will benefit, instead of just telling them how great you are.

Now you are ready to launch your first email marketing campaign. Do not forget that once you hit “send,” you can start to measure your results, like your open rate and your number of orders or registrations, for example. When you measure your results, you will be able to see what’s working and what is not; and the next time you send out a campaign, you will get even better results than the first time around.

Source http://www.webzool.com/blog/launch-first-email-marketing-campaign/

24 KEY CHARACTERISTICS YOUR FACEBOOK AD IMAGES SHOULD HAVE

When it comes to the creative aspect of your Facebook ad images, it is important to note that it does not necessarily need to be all about the offer. Make sure your creative reflects the marketing message that is in your copy.

Visuals such as images and videos are what grab our attention while swiping and scrolling through our News Feed. Reaching people on Facebook means being able to communicate visually, and to do so quickly. Facebook favors visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are more easily remembered, and they are far more likely to be shared.

Ads grab your attention with bright, complementary colors and an artfully eye-catching arrangement of your products.

Moreover, your ads and images must be relevant to the audience viewing them. If your ads do not resonate with your audience, there is little chance they will take a 2nd look at your ad, let alone engage with it. Irrelevant ads are a complete waste of money and time. Tell your audience why they must engage with your ad. What value are they going receive and what makes your offer better than the rest? Your value proposition is the “why” behind the action you request.

In addition to that, including a clear and relevant CTA (call to action) in each ad in order to motivate your audience is also necessary. You cannot blame them for not taking action if you do not ask them to do so. Make sure you make it direct, clear and, if possible, include a sense of urgency by using words like, “buy now,” or, “shop today and save 25%.”

There is a lot of thought that goes into this process, and there are a number of important things to think about whenever you are working on your creatives. We have gathered 25 essential characteristics that Facebook ad images should have.

1. SHOW PEOPLE USING YOUR PRODUCT

Your ad should look like it belongs in someone’s news feed. If your audience is used to seeing updates from friends and family, make sure your ad does not alienate them before they have a chance to see what it is you are offering. Show people using your product rather than merely displaying your product by itself.

2. CREATE DIFFERENT FACEBOOK AD IMAGES FOR DIFFERENT PERSONAS

If you have not created buyer personas, start there. If you have, make sure to create separate Facebook ad images for each of your different personas. Personas will definitely help you to understand exactly who it is you are trying to reach and how to do so most effectively.

3. USE TARGETING TO NARROW YOUR AUDIENCE

This can seem out of place when talking about images, but listen up: You have defined a clear target for your audience (or at least you should have). Now it is time to create imagery that is ideally suited to that target. One-size-fits-all does not exist in Facebook advertising. Custom targets call for custom Facebook ad images.

4. USE IMAGES OF FACES

 

Facebook will tell you itself that ads with faces in them receive a lot more engagement. That is also true for Instagram, and almost anywhere we post images. We seem to relate more with ads when we can see people’s faces. It is where most of us look when we first meet a person, and it helps us to connect with them straight away. It does the same for Facebook ad images.

5. URGENCY

As a general trend, people tend to hate missing out. This instinctive loss dislike helps us to take advantage of opportunities in our surrounds, but it also gives us an uncomfortable feeling when we might be missing out. Setting a deadline on your offer and even including the words “limited-time offer” can help those sitting on the fence to make decisions.

6. KEEP YOUR FACEBOOK AD IMAGE FREE OF EXCESSIVE TEXT

Facebook used to suggest advertisers include less than 20 percent text overlay on their images. Their updated recommendations advise against using any text overlays at all or using as little as possible to get your point across.

While some advertisers do not need text overlays to reach their audience, many find it more useful to include at least a short message. We recommend including a small amount of text and using Facebook’s tool to test whether or not your image will be approved, penalized, or disapproved. Just upload your finished media file, and Facebook will give you a level of approval based on its guidelines.

7. MAKE YOUR MESSAGE THE FOCUS

There should be an especially important part of your image that communicates your message, and you should make sure to crop tightly around that part of the image to ensure your audience sees it.

Ask yourself, “Without reading any copy, would you understand what this image is advertising?”

8. INCLUDE SOCIAL PROOF

Social proof means using real-life testimonials, and including these in your ads can be very powerful. Use well-crafted customer testimonials—gleaned from blog post comments, tweets, reviews, and Facebook posts—to create compelling and unique ads which show what real people think of your product.

9. ONLY USE HIGH-RESOLUTION IMAGES

Nothing looks worse than a low-quality picture in your ads. For this reason, make sure to use the highest quality images possible to help your ads seem their best.

10. SIMPLER IS BETTER

Think about how fast users are scrolling through their news feeds. Then think about how long time do you have to communicate your message. Therefore, the simpler the image, the faster you can get your point across. Do not miss out on opportunities by making your audience think too hard about your picture.

11. EFFECTIVE FACEBOOK AD IMAGES DISPLAY BENEFIT

Remember the fundamentals of effective Facebook ad mentioned above? This is a critical point, and it applies to the image as well. As your image is the first thing your audience will see, it must display the benefit quickly and precisely.

12. KEEP YOUR COPY AND GRAPHICS CONSISTENT

That’s a problem we see all the time. You would be surprised how many Facebook ad images have nothing to do with their copy and vice versa. You are trying to create a cohesive ad that influences your audience to take action, so make sure that there is not any disconnect between what they are seeing and what they are reading.

13. LIMIT YOUR ADS TO ONE CTA

This can sound confusing, but let’s tie this back to the introduction section above. A call to action is necessary, but using more than one in a single ad can be confusing. Do not offer a free e-book to download and ask your audience to “shop now.” Choose the appropriate call to action when constructing your ads as well.

14. PEOPLE LOVE FREE STUFF

People quickly take notice of the word “FREE” in any advertising. We love the idea of getting something for nothing, so use it in your ad imagery as much as you can. Do not worry about giving your product away for free though! Something as easy as including a FREE download, a FREE consultation, or FREE shipping could be enough to improve the engagement rates of your ads dramatically.

15. USE NUMBERS TO GET YOUR POINT ACROSS

Most of us are conditioned to pay attention to numbers in ads to help them understand its value more instantly. Make sure to use any number that helps support your ad’s benefit such as: “3 for 1” or “10% off!”

16. USE A SCROLL TEST

When you are coming up with ad creative, make sure to see what competitors are doing well and what you want to avoid. Try a “scroll test.” Scan your feed to see what ads make you want to stop and look. Note the reasons you stopped on each and try to replicate their success in your images.

17. TEST A VARIETY OF COPY

The copy in your ads may be letting down otherwise stellar Facebook ad images. Be sure your copy resonates with your audience by testing various versions before you change your images. That is especially true for the text overlays, as it is the copy which people react to first. Try running several variants simultaneously (A/B or split testing) and devote your budget to the most successful one.

18. TRY USING MULTIPLE IMAGES

In some instances, the use of multiple images can improve the efficiency of your ads. This is especially true of e-commerce ads where various products can be tastefully grouped to create a compelling Facebook ad image.

19. IMMEDIATELY DISCERNABLE MARKETING MESSAGE

While an outstanding image may capture someone’s attention, a compelling ad image must also get your marketing message across instantly. There should be zero time between catching someone’s eye and their understanding of what your ad is presenting.

20. USE COMPLEMENTARY/CONTRASTING COLORS

Try using contrasting or complementary colors to get people’s attention when crafting your Facebook ads.  Using 2-3 complementary colors will help your ad stand out. You can also want to shock someone into looking at your ad by using deeply contrasting colors. Remember, the whole point is to get attention. That is said, once you have it, you only have a short time to get your marketing message across. Make the most of your attention-grabbing colors by using text overlays, an image, and copy that keep people hooked.

21. STICK TO 1-2 FONTS

Too many fonts can make an ad image feel confusing, hard to read at a glance and overwhelming. Viewers tend to shy away from things that make them feel uncomfortable, even if they cannot pinpoint exactly what is causing them to feel that way. Stick to a single font or add a complementary secondary font.

22. APPEAL TO BOTH RATIONAL AND EMOTIONAL JUDGMENT

Most of us use the mix of our rational and emotional judgment to make decisions. That said, your Facebook ad images should appeal to both sides to be most effective. Let’s look at an example.

An ad for an e-commerce shoe store can advertise, “countless winter styles to look your best on any time,” to appeal to their audience’s emotional side while including, “plus quality and prices which will make you a certified Smart Shopper” to appeal to their rational side.

23. EMPLOY THE PSYCHOLOGY OF COLOR

Most top creatives understand the physiological stimulus generated by each color. Different colors create specific feelings when we see them. Also, particular demographics tend to appreciate specific colors. You can reach your audience more profoundly by using the colors they prefer to look at. While this isn’t a foolproof plan, the concept is backed by plenty of studies and is worth testing in your images.

24. LOCATION-SPECIFIC GRAPHICS

This tip is extraordinarily powerful for local businesses. When people see places they know in Facebook ad images, they’re far more likely to connect with them. Therefore, showcase your area in your local ads and help viewers to take notice of your local business. Location-specific pictures can also be helpful when porting travel or destination-based products.

CONCLUSION

Designing incredible Facebook ads is not as complicated as you might have thought. While it’ll take months, possibly even years, of tweaking and testing before you have a fully optimized campaign, you will find the effort worth it. By implementing these simple techniques, you will see your Facebook campaigns and, by extension, your business, flourish.

Source http://www.webzool.com/blog/24-key-characteristics-facebook-ad-images/

TOP 10 MOVIE SLOT GAMES

Are you up for any action on this days? Well, we have got just the thing! Namely, we have assembled a list of some of the best movie-themed slot games just for you – an all-time edition, if you will. That means you’ll find some old movie slot games in this program, some different ones and some you might not expect to see.

Be that as it may, feel available to spin the reels of these top online casino slots and have a new gaming experience as you meet some of the most famous big screen icons on their reels. Ready? Lights, camera, action!

 

ROCKY SLOT

Starting off with one of the oldies, but definite goldies. Playtech’s favorite Rocky slot machine is based on one of the most fabulous movies of all times. To make Rocky’s fighting spirit back to life, all you need to do is play this 5-reel, 25-payline video slot games and enjoy the slot’s three striking features.

 

If you spell “ROCKY” left-to-right, regardless of their place on the wheels, you will win 5x your total bet immediately. There are boxing gloves on wheels 1 and 5? Enjoy the Knockout Round where you strike your opponent and battle it out to the end, winning the big bucks along the way. What’s more, if you get three or more Italian Stallion to scatter symbols, you’ll land retriggerable Free Spins.

 

PLANET OF THE APES SLOT

If you too enjoy attending the Planet of the Apes trilogy – and rooting for the apes, as opposed to people – you will surely appreciate the eponymous NetEnt slot games as well. The Planet of the Apes slot emphasizes both the Rise of the Planet of the Apes and Dawn of the Planet of the Apes movies, along with great bonus games, Free Spins and plenty more.

 

Speaking of Free Spins, you can land Rise Free Spins in the Rise area, and Dawn Free Spins in the Dawn area. What is more, you can trigger the double feature before each spin, and there’s also the possibility of the Rise Bonus being activated, should the Rise Bonus symbol emerge on the first reels.

 

PARANORMAL ACTIVITY SLOT

One of iSoftBet’s most famous slots is the Paranormal Activity slot, based on the legendary horror film that is freaked out many a spectator in the ten years it’s been out. The slot games machine highlights 243 ways to win and several Free Spin modes with different coin win.

 

The Free Spins you can land in the slot games are Paranormal Spins, Demon Spins, Possessed Spins, plus instant wins, increasing multipliers, more wilds – depending on which Spins you land. Just remember: don’t freak out!

 

JURASSIC WORLD SLOT

If you are a supporter of the old Jurassic Park slot, why not give the Jurassic World slot a go too? 243 paylines, Multiplier Trail and Free Spins – what is not to like?

 

While you track down velociraptors, keep attention on those multipliers and Free Spin features, as well. The three elements are Creation Lab, Gyrosphere Valley, and Raptor Den, each with 10 Spins and the Multiplier Trail increases the multiplier rate on non-winning spins. Land a win and the multiplier resets back.

 

TERMINATOR 2 SLOT

We have all seen the Hollywood Blockbuster futuristic science-fiction action movie, The Terminator, and its consequences, and nobody else could have acted better than Arnold Schwarzenegger as the T-800 Cyborg called The Terminator. Microgaming’s take on the film is called, predictably, the Terminator 2 slot games and it comes with 243 paylines, as excellent.

The game’s figures are all the heroes in the movie. The T-800 Terminator Cyborg is the principal part, as expected, and you even get to be The Terminator in one of the game’s unique characteristics, which is loads of fun. Moreover, all leading bands and bonus rounds played are supported by iconic footages from the movie and the beautiful visuals that are bound to astound you.

 

THE PHANTOM OF THE OPERA SLOT

It seems like most of the slots on this table come with 243 paylines. Our next slot games do, happily. What’s more, The Phantom of the Opera slot machine by Microgaming features a whole bunch of unique options – from multipliers to Free Spins with their special twist.

 

The Music of the Night story honors 10 Free Spins with wild opinions, Masquerade promises a 3-level pick bonus, while the All I Ask of You will grant you 10 Free Spins with Dancing Wilds. All you need to do is try to be the Angel of Music – the rest is up to your lucky stars.

 

PSYCHO SLOT

NextGen Gaming’s Psycho slot games machine is one of those all-time favorites we can’t get enough of. As you spin the wheels of the slot, the essential quotes from the legendary Hitchcock film will appear on the screen and think you throughout the gameplay.

 

Apart from superb graphics, this slot games highlights lots of Free Spins and Psycho Wilds which can be randomly generated up to x20. All that if you try rent a room at Bates Motel, of course.

 

BRIDESMAIDS SLOT

Ok, enough of sci-fi and horrors (for now), let’s move on to the comedy genre for a next and Microgaming’s Bridesmaids slot games, inspired by the famous comedy movie that was crowned the highest-grossing R-rated female comedy of all time in 2011.

 

As for the slot, it combines several unique features including stacked wilds, various cash prizes you can snag on a Wheel of Fortune and different types of Free Spins – all reflecting the characters and wacky fun that the movie itself brings.

 

JUSTICE LEAGUE SLOT

Who is seen the DC hit movie Justice League? If you are a supporter of the fantastic superhero team-up of Wonder Woman, Superman, Batman, Cyborg, Aquaman, and Flash, you really can’t miss out on Playtech’s Justice League slot machine.

 

In this Playtech slot, you can trigger a Superhero Respin on any spin. There are more Free Games in the mix – different type will award you a specific number of Spins. Watch out for Superman; he will add a 2×2 frame to each spin and turn all the stars wild once they land inside the frame. On top of everything, there’s a random progressive jackpot game to be hit, as well!

 

BASIC INSTINCT SLOT

Let’s end this list with another classic – the Basic Instinct slot machine by iSoftBet, based on the favorite thriller from the early ‘90s starring Michael Douglas as Detective Nick Curran and Sharon Stone as the seductive Catherine Tramell. Coincidentally, the game features 243 paylines, just like many of the other slots on this list.

 

In this video slot machine, Catherine Tramell is the star of the show, which is why you will get to see three different cult images of her from the film, shown as wild symbols. The first one is the Drop Wild symbol, the second one is the Free Spins Wild symbol, and the third one is the Bonus Wild symbol. Good luck hitting the Free Spins and the progressive jackpot, too!

 

Source http://vegas-x.net/2018/08/top-10-movie-slot-games/

WHY PLAYING AT ONLINE CASINOS IS BETTER THAN PLAYING AT LAND-BASED CASINOS

Here is a question you have probably asked yourself before: online casinos and their casino software or going to Vegas and attempting your luck at land-based casinos and why/why not? Just like it is a problem with many other cases, it is not a clear-cut solution. However, while there are pros to both, we daresay online casinos may take the cake on the whole, too. Why? Let’s explore the topic together for a bit, shall we?

 

LAND-BASED CASINOS: PROS AND CONS

Let’s start with Las Vegas and land-based casinos. For preference reasons, if anything. You will accept that the practice of gambling at a real land-based online casino is genuinely something – particularly in Nevada’s gambling capital. You have got your flashy lights, tasty drinks, smiling waiters and waitresses and the excitement of it all is merely incomparable to relaxing at home, spinning the wheels of online casino slots, all by yourself.

 

Which leads us to another point: gambling at a land-based casino is often a social affair. You’ll meet heaps of people, chat them up and, if you’re already a social butterfly, chances are you prefer real life gambling to online gambling.

 

“Gambling at a land-based casino is mostly a social affair.”

However, it is not that clear to get to Vegas. Closeness is a huge deal when it comes to land-based casinos and, if you do not have one just sleeping around, then gambling at a land-based casino is not that doable on a daily basis.

 

THE CONVENIENCE OF ONLINE CASINO SOFTWARE

Enter online casino software into the account. Their main attraction is convenience and availability. Say goodbye to driving miles and miles till you at your coveted destination; no matter where you are, as long as you have your pattern of opportunity with you, online casino software will follow, too.

 

“The main appeal of online casino software is their availability and convenience.”

What is more, with the improvement of tablets and smartphones, you can now play mobile slots at mobile casinos around the timekeeper even when you are far away from home, too. There is no effort to finding a casino – it is already right there with you.

 

PLAYING ONLINE CASINO SLOTS FOR FREE

 

Want to try an online casino slot for the first time, but you do not want to spend any money until you are sure you like the game? Go to an online casino software and play the slot for free. Like it? Proceed to bet real money. Simple as that.

 

Plus, the online casino software regularly hands out welcome rewards to get you excited, so the process of getting introduced to an online casino is as painless as possible. While free cash is a great thing, a word of warning: casino bonuses are never as good as they articulate, which is why you should pay particular attention to their wagering requirements and maximum cashout amounts. Always.

 

SAFE AND COMFORTABLE AT AN ONLINE CASINO SOFTWARE

 

We already said that when it comes to the unique ambiance, online casinos just can’t beat land-based casinos. However, not everyone is sociable and looking forward to gambling alongside others. Online casinos are ideal for people who cherish their privacy and anonymity, so if you feel more comfortable on your own, spinning the reels of online slots in the comfort of your home, we have a feeling what you might prefer, as well.

 

What’s more, if you want the best of both worlds, there are always live casinos where you can engage in table games against real-life dealers and still not leave your room. Online casinos strike again.

 

Your Thoughts?

How about you? What do you think land-based casinos do better than online and mobile casinos? Do you accept with our verdict on the whole or not? Tell us all about it at our forum – we cannot wait to discuss the topic with you!

 

Source http://vegas-x.net/2018/08/why-playing-at-online-casinos-is-better-than-playing-at-land-based-casinos/

WHY AUDITING YOUR GAMEPLAY AT ONLINE CASINOS IS CRUCIAL

Being able to analyze your gameplay at any time is crucial for various reasons, but first and foremost because it’s relatively easy to lose track of the amount of cash you have thus far deposited. So, how can you audit your gameplay at online casinos? Are there certain auditing facilities or do you have to rely only on yourself? Today we are looking at self-auditing options at online casinos, so if you feel like you could use the knowledge, do hang around for a bit.

 

MICROGAMING’S PLAYCHECK AND CASHCHECK

Usually, online casinos will feature some self-auditing option to let you track your gaming habits and financial transactions. Microgaming casinos, for example, offer two such options: PlayCheck and CashCheck.

 

Usually, online casinos will feature some self-auditing opportunity to let you track your gambling practices and financial transactions.

PlayCheck enables you to monitor your gambling activities through a summary of all your prior gaming sessions. In these stories, you can find anything – from the list of the online casino games you have played to the online casino bonuses you have used. Additionally, they let you analyze your gaming habits and thus increase your overall gambling skills.

 

Microgaming’s PlayCheck enables you to analyze your gaming habits and improve your overall gambling skills.

So, Microgaming’s CashCheck lets you look back on your deposit and withdrawal records, along with the timestamps of the case, e.g., the exact time the online casino in question processed your request and issued your due cash. The reason this choice is fantastic for you? While keeping score of your banking activities, you will become more informed about your overall gambling routine, learn to control your spending and, eventually, gamble more responsibly.

 

WHY SHOULD YOU AUDIT YOUR GAMEPLAY?

Simply put, by being aware of precisely how well – or how terribly – you are doing at any online casino will assist you to decide whether it’s time to move on to another online casino or even an entirely different game.

 

By being conscious of exactly how you are doing at an online casino will help you decide whether it’s time to move on to another online casino or even a completely different game.

Being able to keep score of your wins and losses is an excellent way to learn more about yourself and prepare your next move. No luck with video poker slot lately? Perhaps it’s time to move on to online slots. You will never know unless you try!

 

PLAYING RESPONSIBLY IS KEY

Finally, it is always advised to play responsibly at online casinos. Even if you do not end up using a casino’s customized auditing claims – or they don’t have one offered – it’s a great idea to have your losses, wins, deposits and withdrawals scribbled down somewhere. For your own sake. You may rely on your head to remember every single aspect, but the paper (or a spreadsheet) is even a better friend!

 

YOUR THOUGHTS ON THE MATTER?

What are your thoughts on reviewing your gameplay? Do you find self-auditing options needed? Have you ever used any? Tell us all about your adventure at our forum – you know we are there for you and always up for a chat!

 

Source http://vegas-x.net/2018/08/why-auditing-your-gameplay-at-online-casinos-is-crucial/

14 STRATEGIES TO SCHEDULE A PRODUCTIVE WORKDAY FOR BUSINESS OWNERS

There is one thing all very successful business people do to stay organized and concentrated throughout the day. They all follow a work routine (schedule).

When you have a lot of assignments on your to-do list, you may feel confused, and find it hard even to get started. But having a routine gives structure to your day and allows you to get more done in less time.

Stephen Covey mentioned in his book “The Seven Habits of Highly Effective People,” “The key isn’t to prioritize what is on your agenda but to plan your priorities.”

More than 40 % of the time at work is spent unproductively, according to a study by Atlassian, but following and having a routine and putting a few strategies in place to coordinate your day can change that figure dramatically.

Here are fourteen strategies for improving your schedule and enhancing your productivity.

1.EMBRACE TECHNOLOGY

Technology can be an advantage or a curse depending on how you prefer to use it. While social media is excellent for communicating with friends, it can also seriously destroy your productivity. But, by utilizing the same technology, you can get more satisfied by using time management tools that help you progress with your time management skills. Thanks to the tools, you can block unnecessary sites or make it easier to complete tasks that usually took longer to achieve.

For instance, if you are the easily confused kind, you can use the app Leechblock. This app is an add-on that stops you from spending your time by way of restricting your use of time-wasting websites. Using Leechblock, you can block yourself from reaching social media, email or your other websites when working on your computer.

2. SCHEDULE OUT EVERY DAY

It is harder to find out the optimal schedule for your work routine than you might think. What many people don’t realize is that each day is a regular balancing act between your energy level and different demands. There’re emails you have to send, meetings you have to attend, and hordes of other tasks that may adversely influence your overall day’s productivity.

Sometimes it gets rather sad. There are times when you have absolute freedom to set your hours. At other times, you find out yourself forced into a rigorous schedule. Also, while you сould obtain much in your early hours, other people you need to partner and communicate with to finish tasks might prefer to work at night.

There is no one perfect formula. It is all about what works best suits the individual. In fact, the most productive people that the world has ever known to use remarkably different scheduling techniques. The techniques each have used much depends on their personalities, their circumstances, the task at hand.

A great example is a politician Winston Churchill who broke up his day with dedicated regular whiskey, naps and worked late into the night.

If you are a parent with an 8 – 5 work, you need to form a solid routine that favors you. For instance, you might be likely to get more accomplished by scheduling out every hour of your day, and guaranteeing that everything has its place in the schedule.

3. FOCUS ON THREE BIG TASKS A DAY

It is simple to get caught up in the necessary day-to-day emergencies, but it is essential to remember your big tasks. One of the useful ways I do this is by concentrating on getting three big tasks done every day. Write these tasks at the top of your do-to-list and schedule your day around them. This helps me to avoid working on small tasks and concentrate on more needle-moving work.

Avoid distractions and do not let anyone interrupt you while you are working on these three things. According to Atlassian, employees spend over 2 hours every day recovering from distress.

4. EAT THE FROG FIRST

Tim Ferriss wrote in his book, “Being busy is most often used as a form for avoiding the few critically necessary but uncomfortable actions.”

We’ll do anything we can to avoid doing the thing we scare the most. But the tasks we dislike most are usually the most significant. Instead of bothering about that task all day, it is better to “eat the frog” first.

If you eat a frog first (do your worst task before anything else) then the remaining of your tasks will seem easy in contrast. You will be able to better concentrate on them because you will not be thinking about that dreaded task.

5. KEEP YOUR WORKING SPACE CLEAN

Do you have a habit of keeping your desk dirty? If you find yourself returning more mess than you remember leaving, then that could be preventing your ability to get work done. In my point of view, cleanliness equals productivity, and a dirty workspace equals unproductivity.

While you could give a lot of reasons, keeping piles of things does not mean you are organized in the classic sense. It could restrict your space to do the work, and you could get very little done. Or even possibly, none, at the end of the workday.

For example, for you to get enough time in your day, you may choose to have a clean start every morning. You can clean the room and make your bed before you leave. Having a clean place to return after a hard day at work will help keep you productive and concentrated throughout the day. It is similar to having a personal sanctuary that keeps renewing you better when you return from work.

6. SCHEDULE TIME IN BLOCKS

If you are jumping from one thing to another thing, it can feel like you are busy, but the truth is you are not getting much done. One of the ways to be more productive is to take one of your big tasks and schedule out a part of your day to concentrate on it.

Leadership mentor Michael Hyatt wrote on his blog, “Your mind can concentrate deeply for a limited amount of time. Dedicate it to your most critical thinking.”

Performance and productivity are at their top during continuous 90-minute intervals, according to a study from Florida State University, so schedule your time in 90-minute pieces. During that part of the time, do not work on any other task, and avoid all confusions. Let your team members be informed that you will be busy then, so you can concentrate without getting interrupted.

7. AVOID PROCRASTINATING

Sometimes, it is hard to kick procrastination to the curb. Even the most productive people may find out themselves fighting the menace off at times. Procrastination slows you down, destroying your productivity.

The point is, when you have a lot on your plate, you can manage to push something to the side. However, by pushing it to the side, it only means that some task will get lost in the mix. And, if you were running a project, it means that accidents will occur that will not be sorted out before the work is due.

To keep productive, you have to find out the ways of slaying that dragon of procrastination.

8. BATCH TASKS TOGETHER

Many employees demand to be good at multitasking, but that is a myth. Researchers at the University of Michigan found that productivity decreased by 40 % when people tried to do two or several things at once.

Instead of trying to finish a lot of tasks done at once, group your similar tasks and get those finished at the same time. For instance, that could mean making all of your phone calls during a chosen hour or organizing all your content at once.

Batching your work will let you to better concentrate on the task at hand and make you more productive during your time blocks.

  9. DON’T FORGET TO EAT

Have you ever tried to get concentrated when you are hungry? Haha, tell me about it. As entrepreneurs, we try to be working on so many things with limited time, and sometimes we forget to eat or drink. We do not even realize how thirsty or hungry we are until it is too late. Make sure you do not go hungry by having easy to prepare meals or ready-made meals. Another way is having healthy (or not so healthy) snacks in your office or close by so you can grab it when needed. I always have water around as well because I am the worst person when I am dehydrated.

10. DON’T EAT LUNCH AT YOUR DESK

Did you know that 62 % of Americans eat lunch at their desk? While I’m not American, I’m ashamed to admit that I most unquestionably fell into this category of people. Admittedly I was more productive by working and eating at the same time. Multitasking, right? Wrong.

Research has shown that the easy act of eating our lunch anywhere but at our desks leads to us being better able to manage workplace stress and also gives us high energy for the afternoon. Real estate company CBRE has even gone so far as to prevent desk lunches in their Toronto office.

11. TURN OFF FACEBOOK

Facebook among many other social media can be a huge time waster! Stay away from it at all costs. Put your phone on silent and get it out of your reach, close the tab, or whatever it takes. It may first lead to a simple update check, and then you may find out yourself on your phone every 15 minutes, and that destroys productivity! You need to stay concentrated and not get interrupted every few minutes – it is as simple as that. This also refers to any other distractions such as your emails, cell phone, etc.

12. TAKE BREAKS

No one is very productive 24/7. It is essential to take breaks throughout the day to give your brain a rest. That way, you can come back ready and refreshed to get more accomplished.

13. PARK ON A DOWNHILL SLOPE

There’s an excellent opportunity that when you have sat down to start or even proceed work on a project, you have felt confused, not knowing what to do first. Sometimes, it is just hard to get started.

Even writers such as Ernest Hemingway aren’t free to this issue. To flow in the morning and find motivation, Hemingway tried to end his writing sessions mid-sentence. It helped for a smooth start the next day because he could quickly finish the sentence and keep on going.

Hemingway’s method is the writing equivalent of parking on a downhill slope. It tricks our sometimes lazy brain into starting because it is starting from a simple base.

14. HAVE AN ACCOUNTABILITY PARTNER

I currently do not do this in the usual way, but because I work with two assistants, it helps me to stay on task and be as productive as them. If you do not work with someone, you can still have an accountability partner. The reason why this works is that when we commit, we do not want others to recognize we failed at it. So I advise finding someone where you value their judgment of you and ask them to hold you accountable. You might even desire to share your task list with them every day, so they know what you are up to and what you have achieved.

If you cannot find anyone close to you to hold you accountable, you can try to use Facebook groups to find an online accountability partner – where you would hold each other accountable so that it will be mutually helpful.

CONCLUSION

Ferris wrote in his book “In The 4-Hour Workweek”, “Alternating periods of activity and rest is necessary to survive, let alone thrive.  Interest, capacity, and mental strength all wax and wane. Plan accordingly.”

How do you maintain your productivity throughout the day? What are your best strategies to keep your day more productive?

Source http://www.webzool.com

14 STEPS FOR MAKING YOUR BRAND IDENTITY MORE CONSISTENT

With so much content running through an organization, from advertisement campaigns and branded marketing materials to social media updates and digital media content, it is easy to see how an organization could get a little lost while trying to keep lasting brand identity.

Many people creating many branded elements can make it difficult to maintain things aligned. For both big companies and small business, it can be easy to turn off course, sometimes without even realizing it.

The lack of consistency may not be evident at first, but failing to identify and stick to a consistent brand identity can eventually have a severe impact. The brand can become unreliable, disjointed, and divided so much that it confuses clients, customers, employees, and even the executive team.

So, if you feel like you are starting to lose the identity of your brand throughout your organization, use the following steps to get back on course.

1. UNDERSTAND WHY A CONSISTENT BRAND MATTERS

It is hard to put any plan into action when you do not understand why you are doing it. So first, you have to know why consistent branding matters. Also, train your team to follow the same, so they see the value of inconsistent brand positioning.

A consistent brand matters because of it:

Projects professionalism. A cohesive brand looks more professional than an opponent that is all over the place with their identity and marketing.

Establishes authenticity. When you stay true tо a core identity, it determines that the identity is a part of whо you are, not just something you designed for promotional purposes or marketing.

Provides clarity. A consistent position clears up any uncertainty that clients may have about who your company is and what you stand for.

Builds trust. Clients are more likely to trust an organization that presents an authentic professional and a clear brand image.

Offers internal direction. Being clear about brand identity also helps executive teams and employees stay aligned with core values and positioning.

Provides simplicity. When you have a defined brand image, it is easier to make branding and marketing decisions because you have an existing plan to guide you.

A brand is not just about the way a company’s logo looks. It’s about who they are and why they are in business, so be sure to document those guidelines and values.

2. KNOW THE BUSINESS

The essential step of an identity engagement is developing a complete understanding of the company. You cannot begin to predict the future without looking at the past. Do your research.

Organize meetings and talk to employees across a wide range of departments to start to understand the company’s real personality. This’ll help you get the company’s voice and be able to represent it.

3. UNDERSTAND HOW BRAND IDENTITY AFFECTS THE BOTTOM LINE

Brand identity is not just about what looks the prettiest. It should have a direct link back to the business plan. People all have their tastes as to what looks best visually, but what is most significant is how the visual design will push the business forward. Is the main goal of the company to come across as stable and strong? Nimble and intelligent?  Pioneering and creative? Those attributes are all reflected in very many visual representations, and your identity should reflect that.

4. CREATE A BRAND GUIDE

Once you realize the value of a consistent brand, you’ll see why a brand guide is a critical business document. Every business, both small and big, should have a complete brand guide with sections related to:

-Brand mission;

-Value propositions and differentiators;

-Voice and tone;

-Logo usage;

-Iconography;

Brand colors;

-Fonts and typography;

-Signage specs;

-Media formatting;

-Photography and graphic styles.

As you build your handbook, look at examples of brand guides to get ideas for forming a document that establishes guidelines and helps keep your entire business on the same page.

5. CIRCULATE THE BRAND GUIDE

Branding seems like a point that is reserved for the design and marketing departments, but it should be incorporated into a whole organization.

Because the brand guide explains not only how the company is offered, but also on what the organization is established, it needs to be available to all departments including:

Sales teams: so they know how to present the brand vаlues to customers.

Product prоduction: so they know how to packaging and design products to match the style of the brand.

Third-party freelancers and consultants: so they can immediately learn how to replicate the unique voice and tone of the brand.

Potential partners: so they can recognize an organization’s core values before forming a partnership.

A brand guide serves as a valuable resource for all layers of a business and even some people outside of the origination.

6. AUDIT AND UPDATE EXISTING BRANDED MATERIALS

Once you establish consistent and clear brand guidelines, put them to work. Audit and update all of your existing branded materials to be certain that they equal to the new brand guide.

Update the public marketing resources such as:

-Web pages;

-Social media profiles;

-Social media posts;

-Brochures;

-Business cards;

-Signage;

-Presentations slides;

-Videos;

But, do not forget the subtle elements of your business that also represent your brands such as store decor, on-hold messaging, labels and packaging,  overhead music and employee uniforms.

Remember, your brand is not just about placing your logo in the right place. It is about the entire client experience. Your brand should be consistently represented at each client-facing touchpoint within your company.

7. DEVELOP A VISUAL BRAND IDENTITY

The next step is to transpose these brand values into something visual. This is where your business website and logo come in. Before you can start to form your site, you need to register a domain name; this creates your web address and should be the same as your brand name.

Once you have chosen and registered a domain name, no one else can use it, so this is also a critical part of protecting your brand. Getting a domain is a relatively straightforward process – check the availability of your desired name, register it online and it is yours. You can then continue to create your website. The colors, font, and overall design should all reflect your core brand values and the whole vibe you are going for, so choose carefully. The same goes for your logo; before you start, it is worth giving a sight at this guide to common logo design mistakes and how to avoid them.

8. FIND YOUR VOICE

Every brand requires a voice, and consistency is essential. If your brand were to speak, what would it sound like? Find a tone that matches both your target audience and your core values   – be it down-to-earth and casual or informative and formal.

Your brand voice will define the way you communicate with your clients, so it is essential to get it right. As with all features of branding, the brand voice must be consistent throughout, regardless of whether you’re writing a blog post for your website or posting on social media. Learn more about why the tone of voice is so necessary with these branding success stories.

9. TELL A STORY

The brand identity should evoke a feeling in your clients, speak for the brand, and tell a story about where the company is going. Your clients should quickly understand something about the brand just by observing its visual personality. Amazon is a good example, with its subtle, arrow-based smile signifying the fulfilling feeling of happiness that clients get from the no-stress shopping experience on the site.

10. ESTABLISH CORE VALUES

Having recognized the basic qualities of your brand, it’s now time to mold these into solid brand values. Core brand values are what your organization stands for; they’re the pillars of your brand identity and will be used to build relationships with your clients.

Apple is synonymous with innovation; your brand values should be reflected in everything you do. Avoid general terms like  “trustworthy” and “reliable” concentrate instead on what truly sets you apart. Think about what you, as a business, are excited about and why your clients would choose you over your competitors. These are your main brand values, and they’ll be used to shape every aspect of your brand.

11. DESIGN FOR ADAPTABILITY

Your brand identity isn’t just one stagnant image. It needs to be able to adapt and change based on the medium. It moves without saying that social media is a necessary component to today’s brands. When designing a brand identity, you must take into account all the different mediums across which the brand will exist, and create something that is flexible enough to remain identifiable across all channels.

12. DO NOT LAUNCH A NEW IDENTITY IN ISOLATION

When launching a new brand identity, it’s most strategic to start alongside another piece of a new initiative or company news. The inescapable fact is that people do not like change and no matter how fantastic the design, some percentage of your client base won’t like it. By following the brand identity with a corresponding announcement, you can support the change beyond just aesthetics and prove to clients why it is required.

In 2010, The Gap released a new logo. Panned by clients and critics for the design itself, the logo did not say anything new about the clothing brand. The logo wasn’t introduced to drive anything transitional larger about the brand and eventually meant there was no reason to keep it around after the strong backlash, and the previous logo was reintroduced quickly.

Creating a robust brand personality is both a science and an art. But, by mixing research, creativity, and data, you can create a final product that resonates with clients and drives the whole company forward.

13. BRING YOUR BRAND TO LIFE

Your brand identity now has a  unique and clear identity – all that is left to do is share it with the world. You can start creating brand awareness through email marketing, social media, video marketing and even blog content; whichever channels work best for your target audience.

No matter what your marketing policy, remember the brand personality you have built and make sure it shines through at every given opportunity. This way, your audience recognize and gets to know your brand – thus laying the foundations for long-term engagement.

14. CREATE A PLAN FOR THE FUTURE

Once you go through steps, your work is not over. Failing to follow through with this final step will take right back where you started – slowly shifting away from your core brand personality.

Without a plan for doing to consistency in the future, you put yourself at risk for falling back into your old ways and losing your identity. So, create a plan for the future.

Schedule an annual update for your brand strategy. Maintaining a consistent brand is necessary, but that does not mean you should not evolve. Schedule a time to review and update your brand plan as your organization grows and changes.

Schedule an annual update for your design components. Trends change and style so branded elements also need to evolve.

Schedule a bi-annual content audit. Check in to make sure that the design and creative departments are sticking to the set guidelines.

CONCLUSION

Checking in and ensuring that you are aligned with your brand guide will provide clarity for clients, customers, employees, potential partners, and executive teams. So, do not put off these 14 simple steps.

Create and stick to a brand plan will help your company stand out, build trust, and present a memorable experience for every person who connects with your organization.

Since branding is a never-ending adventure, you should be open to further development. When you work towards branding consistency, it helps to make your business more result-driven and scalable. What is your unique strategy for making your brand identity more consistent?

Source http://www.webzool.com

HOW TO LOWER ABANDONED SHOPPING CART BEST PRACTICES

Any business selling online need to know the ways to optimize their shopping carts so that as many of their customers as possible will go through with their purchase without abandoning the shopping cart. The average abandonment rate of online shopping carts is approximately 65.23 percent which is an overwhelming majority.

It is troublesome to think of getting your potential customer all the way to the shopping cart and to lose out on the sale. There are proven ways to reduce cart abandonment rates without totally overhauling your e-commerce store. While shopping cart abandonment cannot be eliminated entirely, it can be drastically reduced when you follow the best practices for designing a usable shopping cart. So what can business owners do to ensure that their customers end up checking out instead of abandoning shopping carts? These nine tips are an excellent way to start:

 

1. OFFER FREE SHIPPING – AND MAKE IT VISIBLE

Shipping charges are a significant obstacle to conversion. Studies show 40 percent of visitors who abandon their shopping cart do so because shipping isn`t included for free. To prevent this, the best thing to do is to offer free shipping. It is a significant selling point, and an incentive for customers to shop with you, so take full advantage of this fact.

If you cannot provide free shipping throughout the year, schedule promotional periods during which you will cover delivery costs. Another possibility is to provide free shipping on orders whose total reaches a predefined threshold. A final alternative is to offer some incentive adding value to the transaction and help the customers swallow the bitter pill of delivery charges. Some incentives could be a loyalty program, a discount on a future purchase or free samples.

Apart from completing their initial purchase, customers are likely to buy more products because of free shipping. Customers who received free shipping also end up being more satisfied than those who had to pay additional fees.

 

2. ELIMINATE HIDDEN CHARGES

37 percent of visitors who do not complete their transaction said the main reason was that the shipping charges weren`t revealed until late in the process. Internet shoppers want to know what the total cost will be before they move into your purchase funnel. However, if online shoppers dislike these surprise charges, how will business owners introduce additional variable costs such as sales tax and specialized shipping? To remove that surprise, you’ll have to make all other expenses clear before they add items to their cart.

In case you have any additional fees make sure they are made clear on the product pages. How to do that when your shipping costs are variable? One way to do this is by adding a calculator or estimator within the shopping cart as early in the process as possible, so shoppers can calculate the estimated shipping cost before they hit the final stage.

 

3. KEEP THE CART VISIBLE ALL THE TIME

24 percent of people who abandon the shopping carts do it because they want to save their items for future consideration. It can be frustrating for customers to keep backtracking and to navigate a website to find their shopping cart and check the items ready for purchase.

So, if you want your shoppers to come back to their shopping cart later, try to keep it in clear view. It could be something as simple as a cart icon in the corner of the screen that expands when you click. Another way could be to have the shopping cart that shows up on the top right side of the screen whenever you add a new item to the cart. You can also easily make the cart viewable if you want to check it as you are shopping.

Though it’s more straightforward from a technical standpoint to create customer shopping carts on a separate page from your e-commerce store, customers need ready access to the cart regardless of the page they are on.

 

4. LIMIT THE NUMBER OF STEPS IN YOUR CHECKOUT

21 percent of visitors who abandon their shopping cart do so because they find the checkout process too long. Do your customers need to click through a few different pages to complete a purchase? The more you can simplify the process and reduce the number of hoops a customer has to go through, the better.

One of the best ways is to eliminate unnecessary pages and streamline the process. You can also try reducing the number of stages in your purchase funnel to a single step known as “one-step checkout.”

However, what if these additional options are necessary? This is where a feature like “Express Checkout” comes in. With an “Express Checkout” option shoppers can immediately check out and complete the purchase while viewing their cart.

Even if you choose a multi-step process, it is important to remind visitors of the number of steps they can expect by displaying a progress bar and create no more than three steps. Every website is different, so you should conduct tests to find what best suits your audience.

 

5. OFFER MULTIPLE PAYMENT OPTIONS

56 percent of online shoppers want to see a variety of payment options at checkout. The payment options your customers prefer will vary, so it is essential to know your buyer persona. Do you offer the right payment options to your different audiences? If you have many customers in other countries, you may need specific modes of payment. Analyze the geographic origins of your visitors and research payment methods in each country.

In general, include a variety of necessary credit cards –like Visa, MasterCard, American Express, etc. Other fast, universal payment methods, such as PayPal, can also appeal to visitors who are reluctant to give their credit card number to e-commerce sites that are not well known or lack legitimacy. Apart from these digital payment options, you may also receive payments for online purchases via check.

Moreover, don`t forget to display the list of accepted payment methods to reassure shoppers before they even get to the payment stage.

 

6. DON`T REQUIRE VISITORS TO CREATE AN ACCOUNT TO CHECK OUT

28 percent of shoppers who abandon their carts do so because they are asked to register. Creating an account slows down the checkout process and establishes an obligation at the very beginning. Forcing visitors to create an account can be a barrier to ordering.

Fortunately, there are many alternatives. You can make registration optional but remind of the benefits of creating an account (order tracking, invitations to private sales, etc.). It leads to satisfying as many visitors as possible – those who don`t want to sign up, those who don`t care either way and those who like the loyalty programme concept.

Another option is to automatically create an account for the user without presenting it as a step in itself. This involves merely asking for a password when customers enter their contact information (name, e-mail, address, etc.). They will realize that they are creating an account, but will be engaged in an order funnel. There is no risk of abandonment as they aren`t dealing with an entirely different stage in the process.

The final alternative is asking customers to create an account after completing their purchase. At this point, it`s easier to inspire them to make this step, especially if you remind them that it enables them to track their order, access the help desk and so on.

 

7. SAVE THE SHOPPING CART

One of the main reasons for shopping cart abandonment is visitors sometimes using the shopping cart as a place to put aside appealing products to compare them later. 84 percent of online shoppers are comparison shoppers. They open a few windows, find similar products, compare prices and terms, and then make a final selection.

To prevent this type of behavior, you can try offering features to address visitors’ needs. Many websites have already incorporated this by allowing visitors to save their favorites or create a shopping list. It`s crucial to save shopping carts so that you can retarget users who’ve previously added something to the cart but haven’t checked out yet. Tracking and analyzing these features can give you much information about the intentions of the website visitors and how far they are in their purchase decisions.

 

8. MAKE CUSTOMERS FEEL SAFE

If your customers are ready to buy, the last thing you want to do is to give them an opportunity to back out because they don’t “feel right” about the purchase. When they shop from an e-commerce shop–particularly one they’ve never dealt with before–they want to know that they can trust the business with their credit card information. A well-designed, usable shopping cart page can help ensure these shoppers feel safe and have everything they need to make the final purchase decision.

No matter how much a visitor may want an item, they won’t buy if they don’t trust the website. Some things can and should be added to the cart that provides shoppers with an additional sense of security:

  • Links to your privacy policy
  • Security symbols
  • Links to return and refund policies
  • Contact information
  • Links to product guarantees

Not all e-commerce sites have the credibility and reputation of Amazon or other big name brands. If you are a little-known e-merchant, work on building confidence in your potential shoppers.

Many factors come into play, but you can start by reassuring your visitors by clearly displaying on your website all the ways that you can be reached: phone numbers and e-mail addresses of contacts (sales, billing, support, etc.), physical address, etc. If you have a trusted third party, you should display the corresponding labels or seals on the pages of your purchase funnel, starting with the shopping cart page. Including security badges and guarantees helps to instill confidence, and reduce cart abandonment.

 

9. REMIND CUSTOMERS OF THEIR ABANDONED CARTS

Just because a customer left their shopping cart, it doesn’t mean that the transaction is over. Customers either purchase the “abandoned” items, save them for later, or clear the cart.

You can achieve a rise in transactions just by sending out email campaigns to remind customers of their abandoned carts. This makes sense because some online shoppers who abandon their carts do so because they are unprepared to make the purchase. Therefore, online store owners should give customers the option to complete their purchase when they are ready.

Apart from email reminders, another way to remind customers to return to abandoned carts is the “Save for Later” or “Wishlist” features, which are prevalent in most online shopping carts from established retailers.

 

CONCLUSION

From the tips above you can see that they aren’t just for improving conversion rates; they help make for better customer experience as well. By applying even only a few of these tips to your shopping cart, you might see your sales increase, while providing a better, more comfortable online shopping experience for your customers as well.

Source http://www.webzool.com

THE IMPORTANCE OF INFLUENCER MARKETING FOR B2B MARKETERS

Descriptions of influencer marketing abound on the web and often concentrating on the practice of engaging with famous specialists in a way that helps promote the brand.

As influencer marketing expands, it is necessary to look at influence as something everyone has to some degree. In fact, niche influencers have been found to be even more effective than well-known “brandividuals” with huge social followings.

Here is my definition: Influencer marketing is the practice of engaging and collaborating with industry and internal specialists that have active networks to help achieve measurable business goals.

Most B2B marketers would agree that the lack of a content marketing plan could be suicidal for any service or product. The surprise is that there aren’t that many marketers who actively promote a strong influencer relationship approach to make the most of good content beyond their customer’s channels.

I want to talk about a recent marketing study which revealed among other things, possessing a good influencer relationship strategy is the goal of at least 85% of all professional marketers this year.

So just what is exactly an influencer relationship plan?

To put it simply, the influencer relationship is concerned primarily with guiding and growing the relationship with an audience who are perceived as having an influence, an impact, with a business’ purchasing customer base. Such recognized influencers include members of the industry analysts, blogging community, prominent consultants, even trade association leaders — the total list, of course, is next to endless.

Experienced, skilled marketers, like Ezra Hernandez from Blue Raven Solar, pretty much all say the same thing: “Influencers are the heart of far-reaching and successful insightful campaigns and content marketing. But the difficult part comes in making exact pairings of  companies and influencers — the yin of a recognized influencer with the yang of service or product that they can instantly brand in a forceful, positive way.”

It can be hard to find and manage the exact right influencer to impact marketing strategy and move overall sales. But the experienced influencer specialist/agency in marketing can be a big help.

HOW INFLUENCE WORKS IN B2B

Influencer marketing has modified applications, ranging from periodic content collaborations to ongoing engagements with influencers obligated to form content on a regular basis and do events.

With influencer marketing programs, companies typically recognize topical areas of importance that present the intersection of brand interests and the requirements of the target audience. Then they qualify, identify, and engage with influencers to cooperate in some way. When it approaches content co-creation, these collaborations could be as simple as interviews, providing quotes, and blog posts to authoring ebooks, assisting with media and events.

Influencer contributions to brand content add credibility, and when influencers promote that content to their networks, it can increase reach to new buyers that are difficult to engage through traditional means.

Sadly, reaching B2B decision-makers is not easy. They are well-educated, sophisticated, and skeptical about marketing and sales. That means that — even if it is more complicated than for consumer brands — the most practical way to overcome this doubt is by influencing their decisions through trusted third parties — influencers. Think about the following data points:

  • Content shared from and created by influencers provided 10x higher ROI than the average display advertisement after one year, according to a case study accompanied by Nielsen Catalina Solutions for TapInfluence.
  • 92 % of marketers that used it in 2017 said that influencer marketing is effective at reaching audiences, a Linqia survey found.
  • 71 % of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing, a 2016 Altimeter Research study for TapInfluence discovered.

WHAT ARE THE ADVANTAGES OF USING INFLUENCER MARKETING IN THE B2B SPACE?

In the same study, 57 % of marketers indicated that influencer marketing would become fully integrated into all marketing activities over the next four years. As more and more B2B influencer campaigns evolve from experimentation to a more relationship building, strategic, joint goal setting, will become the standard and the benefits of integration will be experienced.

These benefits are very similar to those offered by “social proof.” Today’s users want to know someone else had a positive experience with your service or product before they’re willing to give it a shot. Client’s reviews are part of the equation as they provide user experiences. Influencer marketing takes it one step forward by creating a feeling of loyalty and security. When users associate your business with an industry leader they respect and trust, your business gets those same benefits by proxy.

Additionally, it offers these advantages:

  • Extends your reach and improves brand awareness. When an influencer supports your brand, your reach is extended to their readership, audience, and following.
  • Gives your SEO an increase. Through cross-promotion, you will have valuable inbound links from high-quality websites.
  • Increases in user engagement. You’ll see an increase in comments and shares for Tweets, blog, posts, and advertisement spots featuring a known industry insider.

Your business receives instant credibility. This is particularly true with newer companies.

What are some of the methods they use that you can include in your campaigns effectively?

Here are some ideas.

1. DELIVERY IS AS VALUABLE AS THE CONTENT

The first step is also the most significant. It begins with the understanding of your audience. Can you clarify just who they are? And who is it they prefer to talk to first when pondering a major purchase? What are the platforms they use and trust most?

This isn’t a one-answer-fits-all situation. The B2B strategy has traditionally been very complicated. B2C is a piece of cake, in contrast. According to Joseph Serrano, President of CX Insurance, “Using an influencer to motivate such disparate groups as capital markets, retail banking technology buyers, enterprise technology purchasers, and also the telecom industry,  takes a confident and deft touch. Too wide a stroke means that pinpointing the influencer won’t be possible, and the wasted time and money can become considerable.”

To understand who your influencers should be you have first to understand very wholly who your target market will be — and which platforms offer the best possibility of finding them. Then comes some tough work in locating the people with the most influence, and comprehending just exactly how to interest them with your message through your content — and this means doing it beyond the bounds of your in-house channels. This could mean payouts and quid pro quo for the team creation of good content as well as the earliest access to crucial insight.

2. MAKE YOUR MESSAGE SWEET AND SHORT

One of the most common errs a B2B marketer can make to make their key message too wordy. Key influencers shouldn’t be verbose, whether it is for B2C or B2B campaigns. Get your influencers on board with the ‘elevator pitch’ idea of presenting themselves to your clients.

You should be able to have your influencer motivated to explain in four short sentences, or less, how the brand is relevant to clients and also how it works.

3. MAP OUT YOUR INFLUENCER PLATFORMS WELL AHEAD OF THE CAMPAIGN

What is important is NOT what tools you are using, such as Earned/Paid Owned/or Shared influence outreach and content. What matters is that your influencer contact is going into all the proper channels promptly.

Before anything else, find out just exactly which channels are going to be your influencer’s priorities. This calls for the detailed and early planning of content. The proper format is also a vital key. Your influencers will usually have some solid concepts and input with your developing content, so do not freeze them out of the process. After all, they’re the ones who have clout with the target market, so it is only reasonable to suppose they know something about it.

The aim is to create a flow, or ‘waterfall’ of quality content at a very steady rate. Dribs and drabs of content aren’t effective, and will eventually drive away your client base and frustrate your influencer. Keep a detailed editorial calendar. And do not discount the importance of external events, such as an external trade show.

4. IDENTIFY THE STAKEHOLDERS, AND WORK THEM HARD

Do not make the err of meeting with your influencer and getting an obligation, and then allowing things fall apart as soon as the meeting is over. Recognize the stakeholders in the process and instruct them and give them a timeline as to what is expected and when. It is the only way to ensure that you get full mileage out of your influencer and their following.

5. INTERNAL MOMENTUM IS KEY

We would not be nearly where we are today if other folks had not latched on to the idea that this plan was a difference-maker. Be bold when you are explaining why it matters to the main stakeholders in your organization. After all, you have hordes of influencers within your organization. The people who are passing your services or have customer relationships need to build their brand and be savvy influencers before you can bring others in. One very well received approach was designing a marketing-hosted workshop on social media and digital influence. Our first was so popular that we’re already planning our second workshop.

6. JOIN THE CONVERSATION

Be innovative in how you do it. Two to three years ago, social media marketing innovation felt much more optional than it does now – depending on your customer market of course. At my organization, social media activity historically felt forced and stagnant that is until we rallied around why it was necessary. Not only we are encouraging the thought leaders at our company to be more active at developing their personal brands, but we have also had great success starting a topical LinkedIn discussion group where leaders across all industries can discuss best practices, network,  and of course learn about the greatest and latest and thought leadership. By creating a network of professionals and building a group sharing the same interest, we are fostering an environment of influence, trust, and expertise for our customers and prospects alike.

7. SEEK OUT UNUSUAL PARTNERSHIPS

Another success in our influencer marketing adventure is that we have also started a podcast series where we’re interviewing executives across multiple industries about business topics where we share a common interest. It’s great for their brand, helpful to our customers, and builds our credibility in the market. The beauty of influencer marketing is that, when done correctly, it makes your content seem more informative and valuable and less promotional. Linking your expertise to another brand or individual who is successful in his or her space is a great approach. You will tap into brand new audiences when you think outside the box with your partnership requests.

CONCLUSION

B2B companies that execute influencer marketing programs should look at both short-term campaign-level measures of success like demos, downloads,  and business inquiries as well as long-term relationships with their influencer network. There is no better method of marketing than word of mouth and advocacy born out of a solid brand and influencer relationship can pay dividends over time that far outweigh the results from short-term campaigns.

Source http://www.webzool.com

IPHONE X SCREEN PROBLEMS? HOW TO FIX THEM FAST

If you are already an iPhone X user, you know that having the device can be both a good and a scourge. Apple’s iPhone X is packed with features and extras – the likes of which have never been seen before. iPhone X’s problems manage to range from your smartphone’s facial description not working to an unresponsive touchscreen. One of the most obvious questions that happen is broken glass. Broken screens on an iPhone X  are more common because the phone is often comprised of a screen. Therefore there is more glass covering the exterior area of the device.

For screen smacks, you may be covered under an AppleCare Warranty, so it is best to reduce. If the guarantee is expired, program a repair with Rocketfix, and we will fix your shattered screen, today.

Apple created this ultra-powerful machine, which is not entirely fool-proof. But that’s ok. We want to prepare you for any following screen issues you may struggle, and help you with how to fix them along the process.

 

COMMON IPHONE X PROBLEMS AND ANNOYANCES

 

Restarting the iPhone X is a bit contradictory to earlier iPhones because there’s no home button.

 

  1. Press and hold the Rear key and both volume button until the Slide to power off slider appears
  2. Drag the slider to turn off
  3. To switch on, press and hold the wake/sleep key until you see the Apple logo

 

If you have mega problems with iPhone X then force restart it like this:

 

  1. Short press the Volume Up button.
  2. Quick press the Volume Down button
  3. Press and hold the Rear key until the Apple logo appears on the screen

 

You can also try and press the wake/sleep button for up to 30 seconds to restart – again until you perceive the Apple logo appears.

 

UNRESPONSIVE SCREEN

 

Regarding lagging, frozen, or just plain unresponsive screens, it can come from some circumstances. For one, you could have too many apps running in the background. Nine times out of ten, lagging is a direct consequence of a lack of storage space on your Apple device.

 

Your screen certainly won’t wait on you to ask it to freeze; it’ll do it on its own. This means it could happen in the middle of an urgent business phone call. In the same vein, it could just as easily happen while restarting your device.

 

So how do you fix it? If you haven’t yet updated your iOS update version 11.1.2., you should do so immediately. You problems will probably be set in a jiffy. The bug creating this issue was officially released with this update.

 

You can perform a hard reset if the software update does not work. To do this, you should:

 

 

  1. Press and quickly release the ‘volume up’ button.
  2. Next, press and quickly release the ‘volume down’ button.
  3. Last, press and hold the side power button until the Apple logo appears.

 

Try also, rebooting your phone in recovery mode.

 

FACE ID FAILURE

 

You can use Apple’s facial ID in a lot of surprising ways with the iPhone X. For beginners, users can make personalized emojis, log into their phone, as well as different functions using just one’s face. To guarantee that you can make use of the facial recognition feature without glitches, try these fast fixes:

 

 

  1. Turn on/off your phone’s facial ID: Settings > Face ID & Passcode > Use Face ID > Disable iPhone Unlock. You’ll turn off your iPhone then go back to Settings and re-enable iPhone unlock.
  2. Reset your face ID: Settings > Face ID & Passcode Reset Face ID.
  3. Reset All Settings: Settings > General > Reset > Reset All Settings.

 

GREEN LINE ON IPHONE X SCREEN

 

Have you ever seen a green line appear on your phone’s screen? If so, there is not much that can be made, but Apple is replacing all of the smartphones changed by this mysterious green line.

 

SCREEN WON’T TURN ON

 

The iPhone X sometimes seems to have a mind of its own. In situations like this, you might be trying to drive, and your screen goes black. In other cases, your phone is unresponsive after long periods of inactivity (i.e., after a night’s sleep).

If you can tell that your phone is still on because it is getting a sound or you take a screenshot to listen for the cover sound it makes, the easy solution to this is a force restart. Another could be charging the device. This should occur if you cannot hear anything or the iPhone is showing no signs of having juice.

Can’t seem to catch a break? We have one final suggestion for a malfunctioning iPhone X screen – turn to Rocketfix!

 

We will repair your iPhone X with care, and our professional technicians come directly to you.

 

Thinking about making the switch to iPhone X? You should do your homework and understand if it’s worth making the switch.

Source https://www.rocketfix.com

IPHONE PROBLEMS – HOW TO FIX THEM ON YOUR OWN – IPHONE REPAIR IN LOS ANGELES

Before ripping open your iPhone, it’s necessary to exhaust all mild fixes. If the screen is cracked the problem is readily apparent, but if a gate or button stops working, there are ever a few fixes worth trying that do not involve screwdrivers. Read more about, what are iPhone Problems, iPhone Repair in Los Angeles, and How to Fix Them on Your Own.

 

Finally, if you have never removed a wire before it is a bad idea for fixing your iPhone to be your first DIY microelectronics project — maybe start with something that won’t destroy a $1000 phone. I have enough experience messing around with the interiors of electronic devices (like putting a Raspberry Pi into an amp) that I’m comfortable taking apart my iPhone – but if you are not in the same position, doing it yourself probably won’t be worth it. Happily, the skills you need are simple to learn — you can even do it with YouTube.

 

WHAT YOU NEED TO FIX AN IPHONE

Apple’s devices are very nicely manufactured. You are not expected to be ready to open them and play throughout with the insides; the rusty Phillips head screwdriver in your toolbox is not going to be able to deal with the screws on your iPhone and prying open the screen with a knife is just a bad idea. To fix your iPhone correctly, you’ll need special tools.

 

To start, you’ll need a set of essential prying tools and electronics screwdrivers. These are cheap and work for most customer electronics, not just iPhones. I used this 23 piece set from Amazon.co.uk.

 

You can use the necessary tools to open an iPhone, but an iSclack Opening Tool is a real way to do it without damaging anything. You can get one from iFixit or iParts4U.

 

You will also need a clean, static electricity free workspace. An anti-static mat on your kitchen table is enough.

 

Where to Get Tools and Parts

 

Just as a regular screwdriver cannot open an iPhone, you can’t just pull up a replacement screen in your neighborhood appliance store. You need to get the ingredients from dedicated retailers.

 

If you are in the US, iFixit is the best spot to get parts. They have also started an EU store which is much good depending.

 

If you are in the UK, iParts4U is a great store to use and offers free performance on larger orders. Both shops stock all the most popular iPhone components.

 

WHAT CAN AND CAN’T BE FIXED

 

A lot of current iPhone problems can be fixed yourself: dead batteries, cracked screens, stuck home buttons, broken ports, failing microphones, crapped out cameras, and disconnected speakers can all be fixed with parts you can find online.

 

The main thing that can’t be fixed is damage to the iPhone’s logic board. There’s no way to swap the RAM or CPU if they start to go, so if the logic board is gone, you will need a new phone.

 

If your iPhone still turns on and usually runs then you can fix whatever other problems there are. If it won’t do that or continually crashes after a drop or spill, it’s best used as a paperweight. Fortunately, this is unique.

 

Even something that might seem unfixable like water damage can be repaired as long as the deduction board is unharmed. Water enters first through the speaker grill and ports, damaging those components. If it doesn’t penetrate deeper, replacing them should be enough to get your phone back running.

 

WHERE TO FIND GUIDES

 

Cutting open your phone and fiddling around with the interiors trying to fix it is a method for tears. Before starting you need to hunt down the right director for the problem you have.

 

Google is always a right place to start, particularly for non-invasive fixes. Google was where I turned to work and fix my iPhone’s problem before replacing any parts. Some of the advice in this guide to Google search will help you get relevant results.

 

If Google isn’t turning up any simple fixes, or you try them, and it does nothing, then you’ll need a guide on how to open and repair your phone. The best place to find them is iFixit: they have guides on how to improve every example of iPhone released.

 

Some people might prefer to get by watching a video rather than reading a guide. YouTube has a load of great improvement videos. I’d recommend reading the guide then searching YouTube for a video to watch someone go through the process than understanding the written guide while you repair your own iPhone.

 

WRAPPING UP

 

Repairing your iPhone yourself is surprisingly simple. If you are happy with basic electronics, it is well within your grip. The choice to do it is a little confusing. You can make a combination of things and, on newer iPhones, buying the parts yourself may not be much lower than getting it officially repaired, especially once you factor in the costs of specialized tools you will likely only use once.

 

If you choose to do it yourself, you will need those specific tools and replacement parts to ensure you don’t damage your iPhone. Luckily, these are simple to get online and are useful for repairing most consumer electronics.

 

Whatever you do, don’t dive in and start messing around with your iPhone’s insides without a guide. The best place to find a complete one is iFixit though YouTube is also good. Have you ever repaired your own iPhone? How did it go? Let us know in the comments.

Source https://www.rocketfix.com

LEARNING THE VARIOUS TYPES OF PHONE SCREEN PROTECTOR

The screen protector for a smartphone is perhaps one of the best, and powerful, accessories you should have to compliment and guard your device. The logical use of a screen protector is simple to understand, but what could be more involved in the actual type of the screen protector. That’s right there are a few different types, with each having its benefits. Before you set a screen protector on your phone, consider the popular models and materials they’re made from:

screen protector

 

         1.ULTRA-CLEAR SCREEN PROTECTOR:

Highly transparent so that it can provide a sharp, clear view of the screen. These screen protectors can block UV rays and come with a non-adhesive silicone back which makes it easy to take off and replace.

            2.ANTI-GLARE SCREEN PROTECTOR:

Ideal for people who use their smartphones outdoors and want to block the glare from UV rays. These types of screen protectors also prevent fingerprint coating in addition to being scratch resistant.

         3.CONVENTIONAL SCREEN GUARDS:

What we commonly call the scratch guard is the simplest and the cheapest choice available to defend the screens. These are clear and slim. The most significant part is that as they are thin, it seems like they are not there. So if you have a rounded screen on your smartphone, this one would be the most comfortable option. They help protect the screen from scratches. There are some that come with the matte finish to resist smudges and fingerprints. But some of the bright protectors that come with bright finish might sometimes be fingerprint magnets in spite of being able to guard the screen against scratches. There are clear phone screen protectors made of plastic, but these might be slightly difficult to install.

 

        4.GLASS SCREEN GUARDS:

Screen protectors made of tempered glass have become famous recently. These are thicker than the standard phone screen protectors. Tempered glass protectors come either as clear ones or slightly tinted. If you are looking to protect your phone screen from cracks and loss, this is the real deal. Though they are thick, they adhere to the mobile screen correctly and can take the impact when the phone is dropped unexpectedly. So before the screen damages the tempered glass protector cracks. Though they are slightly more valuable than the other screen protectors, this value would be much less than that made for the replacement of the real screen. These are very easy to install. As they are created of glass, much like the first screen, they also feel like the initial screen. But the fact that they are slightly raised might be a turn off for some users.

Privacy screen guards:

One of the thickest options for screen guards this help decrease the viewing angles and thus increase the privacy. The screen perceptibility is blacked out from the sides. So people would not be able to look into your smartphone screen while you are using it. These are high-priced, and the main difficulty is that these are not very simple to find. You might not be able to get privacy screen guards for all the models of smartphones.

 

Are Glass Screen Protectors Better Than Plastic Ones?

 

The Variations Between Plastic and Glass Screen Protectors

 

Price: Plastic screen protectors are inexpensive than tempered glass ones. Depending on the quality, you will give anywhere between $1 for a pack of five to $10 for a single plastic protector. Glass protectors again begin at around $2 for the lowest alternative and go up to $35. The price variation is because of the quality of the plastic or glass, and technologies applied to it like an oleophobic coating (which reduces fingerprints).

 

Toughness: Tempered glass is almost always sturdier than plastic at the same price. Plastic protectors—especially the cheap models—also get scratched easily, unlike glass ones. Glass protectors are around 0.3-0.5 mm in thickness; plastic is about 0.1mm.

 

Feel: Most smartphones today have Gorilla Glass or some other scratch-resistant screen. When you add a plastic protector, you can feel the difference when you use your phone; especially regarding how simply your finger slides. Tempered glass protectors seem more like the original screen.

 

Look: Because of their thickness, glass protectors will bulge out a bit more than plastic. This is particularly noticeable on devices like the iPhone 5 or the HTC One. The protector is slightly increased from the flush finish of the sides, which can be an aesthetic issue for some. On the iPhone, this also means your Home button is recessed more than you’re used to. I know 0.5mm seems like a small number, but you can feel the difference.

 

Installation: If you’ve installed a plastic screen protector, you know how hard the process is. There are diverse kinds of glass protectors (full-adhesive or bezel-adhesive), but usually, they are easier to install if you use a quality product. Of course, you’ll still have to clean the screen first.

 

WHICH GLASS PROTECTOR SHOULD I GET?

I’m not a fan of the cheaper variants of tempered glass protectors because of bad experiences with them, but there are lots of people who are happy with those. Apart from the installation, I’ve found two problems with these. First, the oleophobic layer and the quality of the glass is not good enough. You will see fingerprints, and you’ll be able to tell that it’s not as good as your actual phone. To me, that defeats the goal of a glass protector. Second, I have trouble with multi-touch input while gaming when more than two fingers are involved. This isn’t a dealbreaker, but it can be frustrating at times. If you are purchasing a tempered glass screen protector, it makes sense to spend a little money and go for the slightly pricey ones.

Source https://www.rocketfix.com

IPHONE 8 TROUBLESHOOTING: THE BIGGEST DOS AND DON’TS – IPHONE 8 REPAIR IN LOS ANGELES

While the iPhone 8 Plus and iPhone 8 were announced beside the higher-end iPhone X, they got less attention. Both iPhone 8 models were merely seen as the natural followers of the iPhone 7 and iPhone 7 Plus, while X marked the future. Regarding design, the glass back was the only meaningful differentiator between periods 7 and 8. Read for more about iPhone 8 Repair in Los Angeles.

 

The iPhone X, in opposition, was greeted with awe for its edge-to-edge display, Face ID, and other unusual traits. The fact of the thing is, however, that the iPhone 8 parts most of its internal hardware with the iPhone X. iPhone 8, for, perform considerably better than its ancestors, with higher processing capabilities, better cameras, and wireless charging. The iPhone 8 is not free of difficulties. Here is our iPhone 8 troubleshooting guide to help you with the most popular iPhone 8 issues.

 

iPhone 8 troubleshooting first steps – reboot iPhone 8

Before using any iPhone 8 troubleshooting opinions, you should always try to restart your iPhone 8. Before we get into fast iPhone 8 fixes and step-by-step advice for your iPhone 8 and iPhone 8 Plus, let’s start with the basics. To restart your iPhone 8, turn it off and then turn it back on again. This reboot is the essential iPhone 8 troubleshoot and is still performed in the same manner as with the former Apple iPhones.

 

HOW TO REBOOT IPHONE 8 AND IPHONE 8 PLUS

iPhone 8 restarting is more than satisfies the eye.

 

Turn it off: Press and keep the power button (wake/sleep) until you see the “slide to power off”switch. Slide it and wait a few moments. The power button position has not changed.

 

Turn it on: Push the power button over and hold it down until you see the Apple logo appear.

 

 

It’s good training to perform an iPhone 8 reboot from time to time. It provides your phone a fresh start and assists with battery drainage from apps running in the background.

 

Keep calm and reboot: the all-new iPhone 8 forced soft reset/reboot.

 

Force-rebooting the iPhone 8 is done separately from earlier models. If you press and hold the volume down the + power button as you would for a forced iPhone 7 reboot, you’d be triggering the “Emergency SOS” feature which can be pretty alarming. iPhone 8 Repair in Los Angeles. Keep holding those two switches for 5 seconds, and your phone will start making loud sounds while automatically contacting 911.

 

Do not scare your neighbors just because you don’t know how to reboot your iPhone 8.

 

Instead, follow these guidelines:

 

  • Push volume up +
  • Push volume down –
  • Hold power (sleep/wake) button. This may take several seconds (around 10), so be patient
  • Your screen should go black
  • Keep holding the power button unto the Apple icon resembles.
  • Compliments! You should reach the unlock screen, and you have completed an iPhone 8 forced reboot.

 

I CAN’T TURN MY IPHONE 8 ON

If your iPhone 8 won’t turn on, watch this iPhone 8 troubleshoot:

 

1) Charge your battery. Leave the wireless charging cover for now, and connect a standard cord charger so you can pinpoint the difficulty. If the charging icon looks, and the battery level is catastrophic, you are on the right path. iPhone 8 Repair in Los Angeles. Wait for your phone to charge and then turn it on.

 

2) If your charging efforts were unsuccessful, your charger might be malfunctioning. Find a working charger by using one that is shown to be working on a separate phone.

 

3) If your charger is working and your iPhone 8 is charged, but you still can not turn it on – contact your carrier, Apple support or Rocketfix support. Unless your iPhone 8 suffered a traumatic fall or blow, it is surprising to find that your iPhone 8 won’t turn on, primarily because it’s such a young device.

 

 I CAN’T INSTALL APPS ON MY NEW IPHONE 8

1) You must be signed in with your Apple ID to purchase the applications. To sign in, go to Settings, and you will see at the message at the top of the screen saying “Sign in to your iPhone.” Click it and follow the directions.

 

2) If you are already signed in, and you are trying to download a paid app, your iPhone 8 is using your Apple ID to purchase it. If your payment information is not up-to-date, renew it. You can log in from a strange device to upgrade your Apple ID and then try again.

 

3) Make sure you are connected to WiFi.

 

4) You could be out of storage space, which is quite strange considering that basic iPhone 8/8 Plus models come with 64 GB. However, if you are inspired to do so, you must make space for new apps. The iPhone 8 and 8 Plus are provided towards augmented reality use, and some AR apps use considerable storage space.

 

IPHONE 8 TROUBLESHOOTING BLACK SCREEN

 

Several customers have reported an iPhone 8 black screen issue. They describe a phone that looks dead apart from the loading circle that keeps spinning. Here are a few tips for iPhone 8 troubleshooting: black screen stuck on the loader icon.

 

Try to force reboot iPhone 8.

If you are still held, do not be tempted to download third-party apps and programs from unknown causes that ensure they tackle iPhone 8 troubleshooting black screen. Given the fact that this is a modern phone, you may want to contact Apple support or make an assignment with one of our expert Rocketfix technicians.

If your iPhone 8 is stuck in a restart loop, and you’d instead go at it yourself, you will need to enter recovery mode, DFU mode or reset iPhone 8 to factory settings. Some of these will cause you to lose personal information and files from your iPhone. Read our excellent iPhone 8 problems and solutions, iPhone 8 Repair in Los Angeles for further parts.

 

The iPhone 8 Plus and the iPhone 8 don’t get much recognition compared to the flashy, futuristic iPhone X. The fact of the matter is, however, that the iPhone 8 is one of the most excellent and most excellent smartphones of our time. Yes, it is likely to screen damage given the evidence that both its sides are glass, but that’s a fundamental evil that comes with the awe of wireless charging.

 

Luckily, whatever goes opposite with your iPhone 8, you can trust our Rocketfix technicians to give it all the care and attention it needs. Book a technician to enjoy our fast phone repair service anywhere, anytime.

Source https://www.rocketfix.com

IPHONE 8 PLUS MOST COMMON PROBLEMS AND SOLUTIONS – IPHONE 8 PLUS REPAIR LOS ANGELES

If you fly over close to the sun, you can get burned. So while the iPhone X took all the opportunities, gained all the hype and suffered the criticism that comes with it, Apple directly positioned the iPhone 8 Plus as a great phone. No surprises, no thrills, and less reason for frustration. That’s why it’s so simple to overlook the fact that the iPhone 8 and iPhone 8 Plus are excellent phones.

 

 

They come equipped with powerful processing abilities, stellar screens, and cameras, good battery lifetime, wireless charging and more. If the iPhone X hadn’t stolen their thunder, they would be in every discussion about the best smartphones of our time. In spite of their greatness, some iPhone 8 Plus problems need to be discussed. Here are common iPhone 8 Plus problems and their solutions on how to cope with them.

 

Retain your software updated to bypass ordinary iPhone 8 Plus problems

 

This is a crucial tip: bypass iPhone 8 Plus problems by checking your phone updated to the latest version of iOS 11. The iPhone 8 Plus becomes equipped with the all-new Apple A11 Bionic chip. It is a sizeable hexa-core processor that was launched primarily for this phone (and the iPhone X).

 

 

Additionally, the phone was delivered with the new iOS 11 that was built around its beautiful hardware. New advancements in technology take adjusting and time, and the iPhone 8 Plus is no exception.

 

 

IPHONE 8 PLUS UPDATE PROBLEMS

As with all new iOS releases, it took a few weeks and some patches to get rid of the major bugs. Meanwhile, other iPhone 8 Plus difficulties surfaced instead. As always, there’s a change period in which software updates are usually sent to take care of newly found iPhone 8 update problems.

 

 

If you’re experiencing iPhone 8 Plus issues and our iPhone 8 plus troubleshooting guide doesn’t help, learn to check for the latest iOS updates. Even if your phone’s performance feels great, that mustn’t keep you from continually updating your iPhone 8.

 

IPHONE 8 PLUS BLUETOOTH PROBLEMS

Bluetooth connectivity became extra famous ever after the iPhone 7 when Apple got rid of the headphone device. Having iPhone 8 Bluetooth obstacles means you can’t pair your music with your AirPods – which is almost like following a TV with no sound.

 

 

When it was first published, many users were lamenting about iPhone 8 Plus Bluetooth problems, but these turned out to be iOS 11 related, rather than an iPhone 8 defect. Thus, make convinced to update your iOS 11 to the latest version to bypass Bluetooth issues. If you’re still feeling iPhone 8 Bluetooth problems, here is how to proceed:

 

 

1) Try switching Bluetooth off, rebooting, and using Bluetooth back on again:

 

 

Turn off Bluetooth by moving to Settings -> Bluetooth and toggling it off.

Simple reset your iPhone 8 Plus. You can see how to reboot your iPhone 8 Plus in our dedicated iPhone 8 Plus troubleshooting section. Here is a sharp reminder: press volume down, press volume up, press and hold the wake/sleep button and ready for the restart to happen.

Once your phone is back, apply your Bluetooth back on again via Settings -> Bluetooth.

 

 

2) Try forgetting the (un)paired device

 

If you still can’t pair to a specific device, try pairing with a different method. This will narrow down the obstacle to the said device. If you can successfully match to other devices, you should forget the questionable invention and try pairing again: Go to Settings.

 

 

 

> Bluetooth

Click the little “i” icon next to the obstacle device

Click “forget this device” (it’s the second choice from the top, just below “disconnect” and validate by tapping “forget device” at the back of your screen

Let your phone to find the device again, and try pairing

 

 

3) Reset network settings

 

If the two steps above didn’t solve your iPhone 8 Plus Bluetooth problems, you could try resetting your network settings. Skip forward to our detailed explanation below, under the “iPhone 8 Plus won’t connect to WiFi” section.

 

THE IPHONE 8 PLUS SWELLING BATTERY ISSUE

Of all come iPhone 8 Plus problems, the swelling battery is the most buzzed about (though probably the least widespread). Some reports have surfaced worldwide that the iPhone 8 and 8 Plus batteries tend to swell up. This makes the phone to split, detaching the screen from the back, and preparing for great footage.

Apple has stated they are informed of the swelling battery rumors but have yet to deny or confirm. If you are experiencing the iPhone 8 swelling battery appearance, we urge you to contact Apple support. While you are setting for your replacement handset, you can upload a video of your swollen iPhone 8, add some music and play with similar videos online.

 

IPHONE 8 PLUS WON’T CONNECT TO WIFI

Different generally reported trouble is when your iPhone 8 won’t connect to WiFi. At Rocketfix, we have accumulated several iPhone 8 Plus WiFi connectivity complaints. The most common WiFi related iPhone 8 problems are: not being able to connect to a WiFi network, WiFi connection keeps dropping, slow speed over a WiFi connection and repeatedly getting the “incorrect password” information. Here is how to fix iPhone 8 Plus connectivity issues:

 

-First, check that the WiFi network is working. You can use a separate device for this. If you’re sure the problem isn’t the WiFi, the router or the system itself, keep going through this list.

-Install the latest iOS update (see “iPhone 8 Plus update problems” above).

Force restart your iPhone 8 Plus (see above).

-Try forgetting the troublesome network: go to Settings -> WiFi. Tap on “forget this network” and confirm. Find the said network again and try connecting from scratch.

-If all else fails, skip to Reset network settings.

 

HOW TO RESET NETWORK SETTINGS ON IPHONE 8

Note: resetting your network settings may make your iPhone 8 Bluetooth or WiFi problems, so it is worth a try. However, it will liquidate all of your network settings such as WiFi passwords, connected Bluetooth devices, VPN settings and such.

 

 

Therefore be sure to use this as your (almost) last hope. It may not be as far as resetting the entire device to factory settings and other harsh measures, but it does cause network data loss.

 

 

HERE’S HOW TO RESET IPHONE 8 NETWORK SETTINGS:

 

-Go to Settings -> General

-Tap “Reset” and then choose “Reset Network Settings.”

-You will be asked to register your password and confirm again

-Try connecting to the desired WiFi network or Bluetooth device once more.

 

The iPhone 8 Plus and iPhone 8  are top-of-the-line handsets, and we at Rocketfix enjoy servicing them. The most common iPhone 8 problem is one that can’t be solved with buttons and software update – it’s a cracked iPhone 8 screen. Though Apple states the iPhone 8 and 8 Plus is made with “the most durable glass ever in a smartphone,” the evidence that both back and front are made of this durable glass set the iPhone 8 at a higher risk of smashing.

 

Whether your iPhone 8 fell and you broke your iPhone 8 screen or back, or you require help with any other number of iPhone 8 problems, book a phone replacement session, and we’ll meet you and your phone wherever is most comfortable for you. Better yet, sign up on our page and contact for more.

Source https://www.rocketfix.com

HOW TO WRITE AND WIN A PROPOSAL LIKE A BOSS?

Writing an excellent proposal that can beat out qualified competitors, is necessary for winning the best projects and rising your income.

If you have done right, an excellent proposal will make your potential customers want you, even more than you want them.

Even more importantly, you must communicate your personalized solutions in the way your potential customers wants to read it. Whether that is in the body of an email, through online proposal software, via mail, or by using the best contract template, you need to have a clear understanding of who your customer is before you even get the ball rolling.

This deep understanding of your potential customers is a core foundation that has been repeated many times by highly successful entrepreneurs in the business books they have written and online business courses they have taught.

Long before you approach your potential customer, you should have a clear understanding of why they should choose you for the job. This will challenge you to understand the outline, the customer’s individual needs, how your powerful suits will fit into the equation, and exactly how you can achieve the most value. By the time you reach out to them with a proposal, your purpose is to understand their needs inside and out.

1. MAKING A STRONG ENTRANCE.

What are you doing to surprise them straight out the gates? What makes your email unusual from everybody’s else throwing their hat into the ring for this gig?

A captivating entrance that excites demonstrates you did your research, and delivers actual value, is what will kindle an immediate interest in your potential customer’s mind.

Then, if you can reach your potential customer quickly after they have posted their request for help, you will significantly increase your chances of landing the job.

If you are a writer sending a cold email to open up a line of communication with a potential customer for your blogs writing services, start with a subject line like, “My 6 Steps to Managing Traffic for [Company Name].”

This gives them the instant recognition that you have already spent some time laying out a proposed strategy, and that you have likely done your homework on their business and industry. Need to follow down the email address for the ideal point of contact?

In this initial email, you will touch lightly on each of your steps and continue to weave in how your proven strengths and experience were doing this in the past, will make you the clear choice for this job.

Making a big entrance also means demonstrating your loyalty towards the project. You want to show you have already got some skin in the game.

2. SELLING YOUR STRENGTHS.

Whatever the task you are applying to do for a potential customer, it is your job to bond your strengths to that particular job. Learning how to highlight your most engaging abilities for the specific needs of an individual customer is an invaluable ability and one of the most common pieces of advice I give to those who want to start a business of their own.

If you have the marketing experiences to really sell yourself as a strong content marketer and not just a writer, then lean on those strengths—give them proof of the results you have driven for previous blog posts.

If you are targeting a logo design project, make sure you develop on your creative abilities first. Show them that your prior work aligns with the design aesthetic you think they are going for with their rebrand.

If the project is to improve a highly technical neuroscience paper, concentrate on your relevant degrees, and if the possible point to other documents within this space that you have edited in the past.

3. ANTICIPATING AND ANSWERING QUESTIONS.

Unfortunately, not every organization provides a thorough list of questions or expectations for you about their project.

While uncertain project descriptions can be a bit complicated, you should capitalize on these opportunities by showing your knowledge and experience right off the bat. Show your customer that you can recognize their problems and propose solutions proactively and you have already taken a significant step toward closing the deal.

For instance, a general question that I was often asked when applying for new projects as if I’d done this exact type of job in the past. Now, I predict and answer this question before they even have the chance to ask me directly. In my first reach out an email, I will include a link or two over to examples of successful campaigns I have run in the past (demonstrating my ability to replicate these results).

4. SELECTING AND INCLUDING RELEVANT SAMPLES.

It is fundamental that your portfolio and proven work examples speak for themselves. Make sure you cherry-pick only the best and most appropriate samples to include in your proposal.

Employers are eager to see that you’ve formerly worked on something similar to their project. It makes sense, if you have done this exact type of job in the past, they have a sense of reliability that you will be able to exceed or replicate your results from before.

Pick a couple of excellent samples and link off to them in your reach out an email and within your proposal. Shortly explain in a sentence or two, how your contribution helped the previous customer accomplish their purposes.

5. USING A VISUALLY APPEALING STRUCTURED LAYOUT.

Initial impressions are everything, which is why a winning proposal should be aesthetically crisp, pleasing, and well-organized.

Even before potential customers start reading your proposal, they’ll undoubtedly form an attitude towards the content of your work, only by the looks of it. Depending on what you’re proposing, you might need nothing more than a simple MS Word document to state your case, or you might need something attractive to sell your services.

Using these steps to create your proposals, will ensure you are doing all you can to set yourself apart from the competition. Whether your purpose is to land higher paying customers for your existing business or validate your concept for a service offering to get into, starting with a solid foundation of being able to pitch yourself is essential.

Source https://www.webzool.com

WHY QUORA AND GOODREADS ARE BETTER SOLUTIONS FOR SOCIAL MEDIA?

Social media is not going away anytime soon. We are as connected to our mobile devices as ever, for worse or for better. The days of Facebook’s dominance aren`t over. However, we see a new generation of players that end up either crashing or flourishing into the next Snapchat or Instagram. For users, new social media offers an avenue for self-expression, personal branding, and global networking.

Every day more and more businesses involve in social media marketing, but many forget a vital component for success: identifying the correct channels to invest. It is a beneficial way to build influential brand ambassadors via a massive network of influencers. However, it lacks the more personalized vibe of a smaller social gathering. After all, your business is one of a kind— perhaps even in a niche community. Want to drill down to the exact audience that shares your passions, opinions, and ideas? How about a niche platform? Major social networks often lack the exclusivity gap. To fill that niche-specific networks have cropped up and are becoming an increasingly important part of an effective social media strategy.

Niche social networks can be seen as the icing on top of the cake—also known as your existing social media strategy. They aren`t a necessary component, but they provide marketing value to complement more massive referral marketing program goals—mainly interacting with highly targeted groups of potential influencers. Niche networks make it easy for brands to engage directly with their target audiences. By investing resources into niche networks, brands can examine marketing attempts in a few ways:

– target users who fit the perfect customer profile

– provide insights into more inclusive strategies that may prove fruitful on the major social networks

– work to deepen relationships with current customers

– research the language, attitudes, and wants of prospects to learn if they are likely to engage with a brand

 

QUORA

Before we connected to our first friends on Facebook, we discussed pop culture, current affairs, and asked for help on forums. Take a look at the broad reach and massive user numbers on forums such as Quora. You will see that the public’s thirst for collective knowledge and wisdom remains unquenchable. Quora gained quick traction with the simple idea of creating a Q&A platform with a mission to share and grow the world’s knowledge.

Each social network has a different purpose they aim at serving. However, the primary goal is to “connect the world.” Quora does connect the world and more: it lets you query anyone about anything. Quora is a platform entirely for the sharing of knowledge. Quora’s format is question-and-answer, where you follow the topics you’re interested in. You can submit answers if you identify yourself as an expert when you create your profile. Users can “upvote” or “downvote” answers, making it so that those reading and using the feed decide on the precise answer. The social media platform has an altruistic aspect to it — users are strangers who want to help each other and provide the community with correct answers.

Quora is not different from other social media sites. Quora is also nothing without audience engagement like any other website. It`s up to the users who create a specific image of the website in mind of the other prospective users. It is tough being a “nobody” in any industry, but networking with the smartest and most famous of the bunch is an excellent way to increase your visibility. Quora provides you with the opportunity to connect with specialists—not only on Quora but also on their social network, depending on how many of their social networks they attached to their profile.

For marketers, Quora is a great way to find out what issues are puzzling current and potential user base. Use this information to plan the direction of future content. By answering Quora questions related to your industry, you can demonstrate your expertise in the space and improve your company’s brand image. Most importantly, you can influence people to start thinking about the problem in a new way—one that considers your product niche.

All of this can make discussion forums such as Quora great places to go for in-depth customer research and brutally honest opinions. These networks can be excellent resources for market research. Done right, you can also advertise on them, though you’ll need to be careful to keep your ads and posts separate. What more would you demand out of a social network that lets you waste time productively?

 

GOODREADS

Imagine there is a network devoted to the kind of products or services you provide, such a network could be a great place to engage with your audience and build brand awareness. There are such networks called interest-based networks. They take a more targeted approach than the big social networks do by connecting with others around a shared interest or hobby. While there are groups and forums on other networks devoted to these interests, focusing completely on a single area of interest enables these networks to deliver an experience tailor-made for the wants and needs of the people and communities sharing that interest.

Goodreads is the great example of one of these niche social media platforms. There readers share their favorite books with other users, join reading groups, and connect with their favorite authors. Goodreads allows members to connect with fellow readers and share reviews and suggestions on what’s hot in the literary world. As it is a social network, it`ll work better when you connect to people with similar reading interests. Goodreads has elements of other social networking platforms. For readers, Goodreads brings the advantages common throughout social media: building communities, reducing isolation, and connecting people who would otherwise never meet.  Its members post books they read, books they are currently reading, and books they want to read. Members “follow” and “friend” each other, are notified of new postings, and gather to form book clubs according to the book genres.

What Goodreads has to teach other entrepreneurs are not the specific forms as much as the values that should drive these forms. They are the strengthened producer-consumer connection, the consumer as a producer, an emphasis on craft, and a breakdown of economic hierarchies. If your customers and social audience share a common interest, an interest-based network can be a good place to keep up with current trends among fans of your industry or its products.

Only you can decide which of the various social media networks out there is right for you and your business, but those we listed can be tailored to almost any business and are worth your social media budget.

Source https://www.webzool.com

HOW TO MAKE YOUR CUSTOMERS TO RECOMMEND YOUR BRAND TO OTHERS?

Marketing your business is expensive. Coming up with client acquisition strategies that will not break the bank can be hard. Acquiring a new client can cost you seven or eight times more money than retaining your current clients.

But you can get new clients without spending much money.

Using your existing clients to help bring in new business is one of my favorite ways to do this. It may sound confused, but it is much easier than you might think.

It is all about getting original. Coming up with an acquisition policy that also supports retention is a win-win scenario for everyone involved.

Do not minimize the power of a recommendation. Research shows 84% of users say they trust recommendations from friends and family. When your brand gets recommended to someone, they’re likely to give it a shot.

But the point here is getting that initial recommendation. How do you do it?

If you have never tried to combine this strategy into your marketing plan before, do not worry. I will give you some consideration into how you can proceed.

Here is what you need to know.

PROVIDE FRIENDLY CUSTOMER SERVICE

Before you start any new marketing campaigns, analyze your brand’s culture. Begin with your customer service.

Optimizing the client experience can help you to boost not only revenue but also acquire new clients.

Recent studies showed that clients who had close cooperation with a company were likely to promote that company to others. The majority of people who experienced competitive service would not support a brand.

Being friendly costs you nothing.

Just make sure your customer service representatives and managers and are all on the same page. If you are dealing with clients face-to-face, you need to train your staff to smile.

Be positive. Ask your clients how their day is going. Try to have real connections with your clients.

Even if you are talking to people over the phone or online, the tone of your voice will transfer your attitude.

Do not sigh or take deep breaths of frustration. Do not be standoffish or monotone. Speak in a friendly voice which is energetic and welcoming.

Even smiling when you are talking on the phone can help make the tone of your voice sound more confident.

Employing this strategy is a no-brainer. This is not something you can measure, but when your existing clients have a positive experience with your company, they will be happy to tell their family and friends about it.

Before you know it, new clients will be walking through your doors. If you approach them in the same way, they will recommend your brand to others as well.

RESPOND TO CLIENT INQUIRIES AS FAST AS POSSIBLE

Let’s continue discussing customer service. In addition to providing friendly care during daily interactions, your support team needs to go the extra mile when clients have problems or questions.

It is easy to get frustrated with a disgruntled customer. Even if you think they’re in the wrong, treat them with respect, and make them feel as though they’re right.

Do not make clients wait to hear back from a customer service representative. This is something you need to remember no matter where you are conducting business.

If you have a brick-and-mortar location, do not make your clients wait to speak to a manager. Get someone right away. When taking calls over the phone, do not put your clients on hold for too long.

Even if you are taking client inquiries online via email or through your website’s platform, emphasize responding right away.

Have a look at these numbers, and just let that drain in for a moment.

Clients who received a fast but ineffective response were more likely to recommend a brand that clients who received a slow but satisfactory solution.

Just because you solve a client’s problem does not mean they will advise you to others if you took too long to complete it.

But if you offer a fast response, clients are still willing to recommend your brand even if you did not provide a solution.

COME UP WITH A REFERRAL PROGRAM

Some people will be willing to advise your brand only if they can get something in return. Can you blame them?

Clients love getting free stuff and discounts. Come up with a client referral program that rewards your current clients for spreading the word about your company.

One of the best customer referral programs I have seen is from Uber.

Here is how their program works. The client who sends the referral gets credit, and the new client also gets credit.

The rewards vary depending on time and the city, but here is an example of a $20 program:

It is a major success.

With this example, the client acquisition cost is $40. Uber is paying $20 to two clients.

Clients who use the service at least once per week spend about $94 per month on this platform. Uber holds 25% of that.

So in less than 1-2 months, the customer acquisition cost already pays for itself. It is a great strategy and increases the lifetime value of a client.

Once a new client joins, they’re likely to refer their friends as well as to try to keep getting discounts. It may seem like much money, but as you can notice from the numbers I just went through, it is well worth it.

If your referral program is worth only a few bucks, it will not get your clients excited. How much effort do you suppose them to put into a referral if you are giving them something like $7 or maybe 10% in return?

Same goes for the new client who is receiving the recommendation. But offering a $20 credit could be sufficient to get a free product or, in the case with Uber, a free ride.

Find a way to apply this idea to your company. Based on Uber’s rapid growth since inception, I am sure it’ll work for you as well.

CELEBRATE MILESTONES WITH YOUR CUSTOMERS

It is necessary to get to know your clients. Do not treat them as faceless and nameless people.

Talk to them. Find out why they’re spending money at your store. For instance, let’s say you own a restaurant. When a client comes in and places a huge order, ask them if it’ is for a special occasion.

Do step forward to make them feel like you care. Maybe they are celebrating an anniversary or a birthday party. If the order is big, you could try to offer to give them a discount or free delivery.

Half of the clients who talk about brands on social media when posting about a life milestone do so to advise the brand to others.

I realize it isn’t always easy to find out information about milestones in a client’s life, especially if you’re operating an e-commerce business.

But whenever it is applicable, try your best to get as much information as possible about the purchase. This also links back to the discussion about friendly customer service.

The relevance and importance of this marketing features will depend on the industry, of course. But you can still come up with smart ways to incorporate this marketing policy into your business.

For instance, let’s say you sell clothing. A group of women comes into your shop and starts trying on expensive dresses. Teach your sales team to ask, “Is it for a special occasion?”

If you discover one of the women just got involved, do whatever you can to make them feel special without compromising your profit margins.

Based on the data I just presented to you, this will increase the chances of those clients advising your brand to people on social media.

Even if they do not officially recommend your business, look at some of the other best responses on that list:

-receive discounts;

-show brand preference;

-thank the brand.

All these posts are still positive presentation for your company. As a result, their friends and family will be more likely to try your services or products.

Here are some of the most general life events that cause clients to recommend a brand on social media:

Be aware of this if you are in an industry where these types of milestones are relevant to your business.

PROMOTE USER-GENERATED CONTENT (UGC)

Now, it is time to consider outside the box and get productive.

Running promotions that encourage UGC is a great way to improve your business.

Why?

It will not cost you much money to achieve this. UGC will not take too much time on your end, and it demands very minimal effort.

But the results can be very satisfying.

With UGC, your clients will not officially be promoting your business. However, the brand exposure you will be generating is just as effective as a recommendation.

Take a look at how user-generated content influences online shoppers:

There are loads of ways you can approach this. One of my favorites is organizing contests on social media.

Use Facebook or Instagram as a marketing channel to run one of these contests. Have your clients upload videos and photos that promote your services or products.

At a specified deadline, pick the post with the most comments or likes, and award them a prize. If you make the prize worth it, you will get a high participation rate from your followers.

As a result, your brand will be presented to people who follow the clients participating in the contest. This recommends your brand to a new audience.

You can even dedicate a section of your website to user-generated content.

Let clients share stories or upload videos about their experiences with your company. It will help you get new clients in the door without crippling your marketing budget.

ENCOURAGE CLIENTS TO REVIEW YOUR BUSINESS

You can support your company in many different ways, including writing about your service or product. But nothing is viewed as trustworthy as an online review from a customer.

You will tell people your business is excellent. Customers know you will not willingly share damaging information about your brand.

Information on your website can be not enough for you to get a new client. But client reviews increase the chances of a new client buying from your brand:

Make sure your brand has a profile set up on as many review websites as possible. In addition to allowing reviews directly on your website, let your clients review your business on platforms like:

-Facebook;

-Yelp;

-Trip Advisor;

-Google Reviews.

The more platforms you are on, the higher your character will be. Some users trust reviews on some websites more than others.

Research shows the two most trusted review websites are the Better Business Bureau and Google. Just having an account on Yelp is not enough.

Now you need to find ways to get your existing clients to write reviews. Ask them directly. After they complete a purchasing, nicely ask them to write a review online.

Or you could go another way and give them an excuse. You can offer some promotion or a discount if they write a review for your brand online.

Just make sure you are not soliciting good reviews. Make it clear you are just asking for a review, and hope it is a good one.

CONCLUSION

To keep client acquisition costs low, you need to come up with some creative marketing strategy. Making detailed changes to the ways your business operates can get your existing clients to recommend your brand to others. Start with easy things like customer service. Always be friendly, and respond to client inquiries ASAP. Create a client referral program that rewards your current clients for recommending you as well as your new clients for trying your brand out.

Help your clients celebrate significant milestones and events in their lives. Encourage USG, and make it simple for your clients to review your business online. If you follow these tips, your current clients will be recommending your business to new ones, expanding your customer base.

How are you leveraging recommendations from your existing clients to keep your customer acquisition costs low?

Source https://www.webzool.com

8 WAYS TO USE YOUR PERSONAL BRANDING TO FIND MORE CLIENTS

I have used a lot of different digital marketing strategies over the years. SEO has been the fundamental one. Content marketing comes a close second. But I have also used influencer marketing, social media marketing, video marketing, affiliate marketing, pay per click advertising, email marketing. If it is “marketing” and “digital,” I have probably done it. But there is one form of marketing that does not fit neatly into the “digital” category. It is a mashup of professional, personal, social, digital, content, and whatever else. It is personal branding. Personal branding is huge.

In fаct, if you expect to succeed in any way in today’s digitally-driven world socially-connected, you have to build your personal brand.

Personal branding is not just for celebrities. It is not just for big-shot entrepreneurs, for wantrepreneur, for selfie-obsessed egotists, for everybody!

An article in Elite Daily puts it like this:

We usually consider that branding as something done only by large corporations, but everyone has a personal brand. You may fill a back office role in a large agency, but you still need personal branding. You can be an introvert who avoids other people, but you still need personal branding.

If I were to pick one form of marketing that has been crucial to my professional success, personal development, and level of achievement, I would have to say it is personal branding.

In fact, I can point to some moments when my personal brand has provided me with clients. Over the years, I have learned several super helpful tips for developing my own brand to build my customer base. My new audiences haven’t always overgrown. It takes years to build credibility and grow your influence.

Personal branding is hard that way. You cannot simply pull out a few strategies, throw some money at it, and expect it to work. Thankfully, however, some tried-and-true methods will give you a real edge. Some of them are basic (being authentic and honest), others are creative (investing in strong visuals).

All of them work. Give them a chance. Take some time, and your personal brand will be a source of customers, just as it has with me.

The tips that follow are inclined towards content. Along with your personal brand creating, you should also be using content marketing for your growth.

TIP 1: SHOW YOU ARE AN EXPERT

The number one tip for demonstrating your expertise is through long-form, rock-solid, super-helpful content. Content wins the day. It is just that simple. You have to set yourself aside in an online space, where you’re competing with other brands for the attention of your new clients.

To do this, show you’re an expert in your area.

You can do this by building your credibility by talking about the customers you have worked with, and the years you have been in the business.

But you can also communicate this more creatively through Buzzfeed-like lists and tip sheets, which can give your audience information that values in their lives.

Showing you are an expert means two things:

-being an actual expert;

-choosing a field of expertise.

Do not let number one trip you up.

Have you ever heard the words “fake it till you make it?”

There is some truth to that. If you do not feel like an expert, do not sweat it. Just act like one.

Pretty soon, you will become one (even if you do not feel it). Then, you can show you are one.

TIP 2: APPEAL TO MILLENNIALS

You cannot leave Millennials or Generation Y out of the mix when you’re building your personal brand to leverage a new audience.

Want to know why? Here is why.

Generation Y will be the number one demographic that sees and reacts to your personal brand.

One of the most critical changes you can make in your branding communication is the social media platforms you use and the kinds of content you produce. Why? Because Generation Y is the socially associated generation.

Use favorite social networks such as Snapchat and Instagram to market your personal brand. Also, develop content such as videos to grab the attention of your audience and market your expertise.

TIP 3: BE TRANSPARENT AND AUTHENTIC

One of the most important things you can do as you market your personal brand is to remain open and authentic. Case in point is entrepreneur and coach Leigh Louey-Gung, who created a strong business for himself through a process of complete honesty.

Leigh was excited about helping other entrepreneurs and created Secure Thoughts to help train them about maintaining privacy on the web. We’re marketers at the end of the day, and you’re crafting a personal story about yourself.

Remember, you always have to come through on your commitments and back up what you say to your audience. If you do not, they’ll have no problem walking away. Many of the customers I serve today came to me because some other agency scammed them. I was able to keep my promises, to maintain my integrity, and give them results.

TIP 4: INVEST IN STRONG VISUALS

I hesitate to say it, but if someone sees low-quality photos on your website, they’ll subconsciously perceive you as unprofessional or as not trustworthy.

Get on the top of the game by having high-quality photos of yourself taken for your website. Your photos and website may be your new user’s first impression of you! When I am looking for a new hire, I cannot help but base my impression of them on their LinkedIn photo.

I am trying very tough not to be biased against a drunken party or blurry profile pic, but it is hard! One of the best ways to get customers through your personal branding is to look the part!

TIP 5: INCENTIVIZE YOUR TARGET AUDIENCE

One of the quickest ways you can use your personal brand to develop your target audience is by giving something away.

And I do not mean just anything. If you can give away a particular product related to your personal brand, you have a higher chance of attracting a new audience.

Entrepreneur Magazine, for instance, highlights the case study of a women’s boutique that gave away a kimono to attract new clients.

This tactic works really well for building a personal brand. Let’s say you are building a personal brand as a copywriter. Attract clients by asking them to enter a contest by submitting their email addresses. The prize could be free copywriting for a week or copywriting for a particular project. Simple? Sure. But effective? Definitely.

TIP 6: BE KNOWN FOR SOMETHING DIFFERENT

Have you noticed a lot of people’s Twitter sounds the same? Social marketing guru. Cat lover. Coffee aficionado. If you are not intentional, your work at personal branding might not be making you known. Sounds familiar, right? There’re ways to set yourself apart, but it might feel awkward. For instance, I learned that wearing sunglasses allowed me to build my personal brand.

The people who do great at personal branding, always have one thing they are well known for. It might be weird. It might be awkward. But it makes them unforgettable!

What about face-to-face personal brand building and networking?

You must have a business card on hand that sets you apart. Think creatively, but make sure your card is simple and gives the information a new customer needs.

Try a card, for instance, that is made of a smooth paper is a die-cut or has a non-standard shape. These cards are more interesting and can give a bigger impression.

TIP 7: BUILD STRONG ONLINE RELATIONSHIPS WITH INFLUENCERS WHO CAN HELP

Even though we call it personal branding, it is not 100% personal. You cannot do this on your own. And you should not even try.

Personal branding is all about connecting with others, helping others, serving others, learning from others, getting to know others,  adding value to others.

If you inspect personal branding as a form of marketing (which it is), you have to identify what the heart of marketing is.

What is the heart of marketing?

No, it is not shouting your message to the masses. It is giving value to the right people! Some of my best customers started out as friends of friends. For instance, early in my career, I met a person at a conference. His personal behavior and \grooming left a lot to be desired.

Most people ignored this person. I spent some time with him and helped him out, doing what I could. Finally, he introduced me to more customers!

I did not realize it when I helped him the first time, but this guy was connected! And through him, I earned many more customers.

Over time, your relationships will help promote your personal brand and lead to a growing audience.

You may not be able to become best friends forever with Tim Ferriss in your first few days of personal branding. Over time, however, you will build the right connections with the right audience and get the right customers.

TIP 8: START BLOGGING

Blogging is a fantastic way to form relationships and become an expert specialist. My first blog post ever has hundreds of newsletter subscriptions, gotten over 14,000 visitors, 40+ comments,  and has introduced me to some marvelous people. Start by blogging about topics that match to your services, and will appeal to prospective customers.

Peep Laja writes a blog about conversion optimization, which is filled with blogs that help companies expand their conversion rates, and make more money. By posting quality content, Peep is viewed as a specialist on conversion optimization, which allows him generates new business and build an audience for his consultancy.

The critical question that comes up with blogging is how to drive traffic to your posts. After publishing a blog, I like to post it to Inbound, GrowthHackers, Reddit (find a subreddit for your blog niche), Hacker News, and my Twitter. You should also email each person or company you mention in the post, with a note that you have mentioned them. I also reach out to my network and send a link to the audience who I consider might find my post interesting. This usually is enough to get the ball rolling and to get some traffic to the post. Blogging takes a lot of time, mainly since you need to do it consistently, for better results. Scripted is an excellent content writing service you can use to outsource your blog post writing.

CONCLUSION

Experiment with these eight pro tips for leveraging your personal brand to find more committed, and larger target audience.

As marketers, we have to be ready to take a few risks and to be original in our approach.

You can use these tips to attract and cultivate your audience, but you will need to deliver on your content promises.

Your clients will not be pleased in the long run if you are not giving them new valuable information applicable to their products or lives that can make a difference for them.

If you are ready to start developing your audience and to attract new clients, use the tips in this article—they have worked for me as I have built my personal brand.

You will be on your way to chart a new path for your company and creating energy around your services and products.

Are you ready for an overhaul of your personal brand?

Source https://www.webzool.com

HOW TO GET YOUR CONTENT TO RANK FOR SEASONAL KEYWORDS?

When you hear the words “seasonal keywords”, what first comes to mind? Is it Cyber Monday, Black Friday, Christmas and general holiday-related keywords? Well, that is part of it. Of course, you will want to put the more energy into optimizing your keywords for the holidays.

After all, holiday retail sales during December and January brought in $659 billion in 2016. This translates into holiday retail sales representing 25% of total retail industry sales.

Planning your content can be a hard task. It can be effortless to draw a blank when planning about what to create. We wonder about our content’s effectiveness in organic search and want to make sure our concepts have some substantial data. A simple way to come up with evergreen and useful content is to use data that Google gives us and use it to our benefit.

When I reference “seasonal keywords,” this means that keywords generate most of their search traffic during a particular time of the year. This is obvious for holiday terms like President’s Day, Super Bowl Sunday or Valentine’s Day where most of those connected keyword terms will have most — if not all — of its traffic in a single month. But the traditional sense of keyword research concentrates on seeing search volume on a calculated monthly average. This creates the tendency to overlook some seasonal trends when auditing through a bulk list of keywords. When I say seasonal keywords, I am referring to any particular time of the year when there is a spike in a specific search phrase and when there is a predictable increase in sales in a given niche.

Some examples include:

-Mother’s Day

-Father’s Day

-Valentine’s Day

-Halloween

-Back to school

-4th of July

You get the idea.

For a Valentine’s Day topic, we are going to notice a very high search volume for February — 60 million searches, to compare to any other time of the year. So it would be in the best interest of companies to optimize their content around Valentine’s Day topics before the start of February.

SEOs roles are developing to be more involved with the content creation process. We know it isn’t enough to optimize for a particular keyword anymore. We must also optimize our content to address the expected needs of our target audience. SEO content creators even must predict what the next query after finding their content might be, and intuitively find out a way to incorporate that aspect into their content piece or find out a way to easily lead their user to another content piece that answers the expected query.

We must examine and explore our visitor’s possible follow-up questions:

-When;

-What;

-Who;

-How;

-Where.

Answering these questions will help us to create more significant content. We can figure out these questions and how to approach our material through the streets like the suggested search box at the bottom of general queries or the “people also ask” section of search.

USE GOOGLE TRENDS FOR RESEARCH

The first thing you will want to do is go to Google Trends. It indeed is a marketer’s best friend and is jam-packed will all kinds of valuable insights. To begin, type in the seasonal event you are interested in.

I will use Mother’s Day as an example:

After pressing “Enter,” here is what I get:

Scroll down a bit, and you will see two important sections: “Related queries” and “Related topics.”

Serve as a high starting point because you can look at the info from previous years to discover what types of Mother’s Day-related searches people use the most.

Click on the right arrow at the bottom to browse through the rest of the list:

This will instantly give you a sense of what people are interested in and search for as it relates to a special seasonal event.

For example, I might be interested in “Gifts –  Money”:

It could serve as a topic I could potentially create content around.

For instance, I am considering about preparing for the coming winter season, so I’ve set my date range for the last two months of last year to see what was trending. Google Trends gave four basic ideas for me to work from. I can tell Furnace is a hot topic in the winter, so I will focus more effort on generating content topics related to Furnaces to reach my user’s relevant target audience. This is a long-tail keyword strategy in the making, as we prepare to dive deeper into the topics and related questions portions in trends.

PLUGGING A BROAD KEYWORD INTO THE GOOGLE KEYWORD PLANNER

Let’s say after a little research on Google Trends; I have found a range of keyword I am interested in.

I know for a sure that people have searched for it in the past, so I know they will be searching for it this year as well.

What you want to do now is a plug that broad keyword into the Google Keyword Planner for a more extensive list of keyword concepts.

Type it in under “Your service or product.

Click on “Get Ideas” at the bottom:

Here is what I get:

The first results do not look all that great because they have all got a high competition level.

That is a problem for many industries, so I will need to do some more searching to find the diamond in the rough.

After scrolling down some more, I start to see some keywords with lower competition, like this one:

Ideally, you will choose long-tail keywords because this means less competition and often a higher growth rate.

This is the heart of original keyword research.

And remember: 75% of all search traffic involves long-tail keywords.

That is almost always your best bet.

This is a general example, but this formula will work for practically any seasonal event.

Just start with Google Trends to find a general keyword.

Then fill it into the Google Keyword Planner to fine-tune it, and find a long-tail phrase you have a strong likelihood of ranking for.

To cast a broader net, you may want to repeat the process a few times until you have a few keyword phrases at your disposal.

USING UBERSUGGEST

Here is another tip. Ubersuggest has an excellent little characteristic that can give you some additional ideas.

Here is how it works.

Go to the Ubersuggest homepage.

Type in the seasonal event.

Click “Look Up.”

You will see this:

Scroll down.

Here is what I got:

This is another easy way to see which keywords related to your seasonal event are commonly searched for.

The bigger the word, the more often people include it in their search queries.

I find out this can be an excellent way to round off your keyword research, and Ubersuggest will offer you just a bit more data.

Sometimes, you can include one or more of these keywords into your overall keyword phrase.

CREATING YOUR CONTENT

At this point, you should know what some of the most popular searches are and have at least a couple of long-tail keywords. Now, you will want to base your content around those keywords and searches. I probably do not need to say it, but you will want to create robust, comprehensive content which is better than that of at least 95% of your competitors. You will also want to include lots of data and images whenever it makes sense.

I advise doing a quick Google search to see what you are up against to ensure you kill it with your final product. Regarding content length, you can use this post from NeilPatel.com as a reference point. It shows how long your blogs should be by industry.

You may also want to learn about the skyscraper method system from Brian Dean if you have not done so already. And do not think you have to limit yourself to a favorite blog post. There are lots of other content options.

Here is what is trending with B2B marketers in 2017:

Video marketing is hot right now and is a medium I suggest experimenting with.

 KNOWING WHEN TO POST YOUR CONTENT

Besides finding out the right seasonal keywords and creating killer content, it is fundamental to post your content at the right time.

This is a biggie, and you must strike while the iron is hot. But how do you know when to post?

To find out, you will need to go back to Google Trends and do the following.

After searching for a seasonal event, you will see a series of options directly above the graph.

Click on the down arrow beside “Past five years.”

This will enable you to set the date and choose how far back you want to go.

I recommend searching for last year’s results because it is an easy way to tell when people start searching heavy and hot.

Click on the “Past twelve months.”

Here is what pops up:

 

All I have to do now is choose when the trend in Mother’s Day-related searches begins.

In 2017, things started picking up between April 10 and April 13 and peaked between May 10 and 14. This tells me my content needs to be ready to go by April 10 to take full benefit of the spike in searches. But, of course, I will want to have it posted at least a few weeks in advance. That is because it can take Google anywhere from three days to three weeks to index content. So, you will want to give it some time to simmer.

I tend to mistake on the side of caution, so I would aim for posting my content somewhere around March 8. This should guarantee everything has time to get indexed and maintain its rightful place in the search results. However, if you were in a crisis, you could push it to the beginning of November. But keep in mind this could decrease your content’s impact and probably would not bring nearly as much organic traffic as it would otherwise.

PLANNING IN ADVANCE

The point of targeting seasonal keywords effectively and raking in significant traffic is to stay on the top of the game. You do not want to do this at the last minute. That is only going to minimize your impact. If possible, do some initial planning a few months beforehand.

In the case of Mother’s Day, which occurs in mid to late May, I would want to start planning sometime around January or February. This would guarantee I have enough time to perform my research, select my keywords, create my content, post it and allow Google to index it.

That way, I do not have to stress or rush myself out. Do whatever makes the most sense to you, but try to think ahead. Otherwise, it is like studying for a huge test the night before. Seldom does it end well?

Source https://www.webzool.com

WHY YOU NEED TO HAVE LESS CONTENT ON YOUR “HOMEPAGE”?

The window to attract a visitor’s attention on your website is small. If you do not give them a reason to stay within the first few seconds, you could miss them. That is because users decide whether to hit the “back button” decision within milliseconds. So your homepage is your opportunity to make want to stay on your site and learn more about your brand and what you have to offer.

After all, while only 5 to 10 percent of the average website’s visitors land on the homepage, this still regularly accounts for up to 50% of the site’s total page views.

Unhappily, most users stick around less than 60 seconds. This means that you essentially have a minute to assure them that your site is worth their time.

Your homepage’s copy is an enormous factor in how successful you will be in this effort.

It is the first thing your visitors will see, and it can serve as a short “elevator pitch” letting the visitor know what your site is about.

So it needs to be compelling.

Fortunately, writing effective homepage copy does not need to be complicated. That is why on this page, I will cover four tips you can use to design a page that is attractive enough to make visitors want to learn more, and successful in pushing them to take action.

1. BE CONCISE

Your homepage has a few main functions:

-show visitors what they are looking for;

-show them where to establish and start, your company’s credibility.

Accomplishing this does not need to involve a lot of copy.

Of course, some services and products require more of an explanation than others. If your company’s core offerings are different from anything else on the market, you will need to do a bit more work to tell visitors what they are.

But if you are offering a product or service that your target audience is already familiar with, this does not need to be the case.

They will be able to get the basic idea within a few seconds. And from there, your purpose should be to convince them that your business is the right choice for their needs and motivate them to take action.

If visitors immediately understand the site’s overarching purpose, the right text is the best way to get them to take the next step.

In fact, you should be able to finish everything you need in one to three sentences, as a general rule of thumb.

It should come as no wonder, then, that the same study discovered that editing copy to be more concise and scannable increased usability by 124%.

When you consider it, this makes sense.

If the majority of your site’s users are scanning your content, some of them are bound to miss valuable information. They might read and remember the less-important details, but skip right over the copy that is most effective in driving them to take action.

When you keep your copy concise, you remove everything but the text you want your readers to concentrate on.

This way, you don’t have to worry about them getting distracted — because all they will see is your most powerful copy.

2. USE UNIQUE, SHORT COPY

Your headline is the first piece of text a user will read on your page.

But your goal should not just be to get your user to engage with that first sentence or two. The true concept of a headline is to force them to keep moving and reading through your page.

It needs to make them want to get more.

But considering that, on average, five times as many people read a page’s headline than read the body copy, many sites are not successful in reaching this simple purpose.

So as you design your homepage, make sure that your headline copy is effective at attracting readers’ attention.

Simplicity is one part of the equalization, but your copy should also be unique.

Most users are used to hearing the same essential taglines and marketing claims, so the best way to take their attention is to write something that stands out.

This will help your brand create a refreshing change of pace for users and make a much more remarkable impression.

3. USE LOTS OF WHITESPACES

As you’ve gathered from the tips I have shared so far, simplicity is often better when it comes to homepage design.

But even if you choose a minimalistic approach to the elements you include on your page, you should still be aware of incorporating whitespace.

Whitespace is useful for clearly graphics, separating text, and other elements, and prevents pages from feeling too crowded.

It can also promote the distinctiveness and importance of the type and draw the eye to specific pieces of copy.

4. SHOW SOME PERSONALITY

So far, I have given you a lot of things to consider as you design your homepage.

And I stand by each of these tips.

But as you write your copy and select your images, do not let a checklist of elements prevent you from allowing some personality shine through.

While the value you offer might be your main selling point, your brand’s “identity” also plays a role in how your target audience perceives your company, and whether they eventually become clients.

CONCLUSION

Designing a powerful introduction page can be the difference between users sticking around or bouncing via the back button.

You have a little amount of space and time in which to assure them that your site is worth your time.

So as you create your homepage, make sure that each element is designed to grab users’ attention and drive them to take action.

Happily, this does not need to be a complicated process.

Place and write each element carefully, limit the number of total elements, and arrange your page in a way that logically drives users to take a specific action.

Then, you can be confident that your site is designed to generate conversions, right from the start.

Source https://www.webzool.com